The BMW Group announces the launch of 26 new products in 2022, covering the BMW main brand, BMW i and BMW M, MINI and motorcycle segments.
Fuel vehicles and electric vehicles are new
In 2022, BMW will make simultaneous efforts in the two fields of fuel vehicles and electric vehicles, and the flagship series will usher in the seventh generation of BMW 7 Series, which in addition to adopting a new design language, also provides consumers with different first-class model choices at this level. In addition, the BMW 8 Series and X7 will also usher in important product upgrades.
While meeting consumer expectations with "pure driving fun", the new BMW 2 Series also ushered in the blockbuster products of BMW's domestic model array, of which (domestic BMW X5 long wheelbase model and pure electric BMW 3 series) two models have been published in the directory of the Ministry of Industry and Information Technology.
Bmw i brand in 2022 will also usher in a new peak, in addition to the ALD BMW iX3, BMW iX (you can click on different models to view our previous test drive article yo), BMW i4, the first pure electric luxury flagship sedan BMW i7 and the pure electric BMW 3 series produced in Shenyang to join, so that BMW pure electric vehicle array increased to 5 models, bringing consumers more choices.
These products not only have BMW's unique electric driving fun, but also lead the trend of new energy vehicles with the concept of sustainable development of the whole life cycle, giving THE BMW brand a green brand connotation.
Moreover, 2022 is also the 50th anniversary of the BMW M brand. BMW M will carry out a series of online and offline brand activities, allowing consumers to release their love and passion for the M brand.
In addition, the BMW Group will continue to continuously enhance the consumer experience with the "customer-centric" operation strategy in 2022, and actively transform and develop in the three directions of electrification, digitalization and sustainability, bringing rich, emotional and innovative diversified product demand to Chinese consumers.
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