A long time ago has received the relevant news of the new generation of smart brand models, and now this new car is officially launched and named smart genie #1, with a price of 190,000 to 230,000 yuan to open reservations, including Pro+, Premium two configuration models (after new energy vehicle subsidies and excluding paid options).
------ the benefits of close friends
As usual, let's talk about the booking discount - just book smart genie #1, you can join the "#1头号密友计划" and enjoy six benefits:
1. Smart activity first-hand right, exclusive right;
2. "#1头号密友" certification badge and label;
3. Smart APP account 1000 growth value (after successfully picking up the car);
4. Exclusive customer service;
5. Priority internal testing rights and interests of new cars;
6. Trunk surprise blind box.
In addition, Smart also provides a vehicle warranty of 4 years or 150,000 kilometers; a battery warranty of 8 years or 150,000 kilometers; a 4-year one-click free national road rescue; and a 5-year free unlimited traffic of the car, so that the future use of the car more assured.
I believe everyone knows that the brand of smart is to make Fortwo, Forfour... This kind of high-end mini car is famous, the product is equipped with a small displacement engine fuel consumption is not high, in Europe and other small roads, parking difficult places are quite popular, but in the North American market that has always liked large cars, it has not been able to eat, and even the EQ series that later launched oil to electricity has not been able to save smart from the regret of exiting North America.
Smart did not choose to drill the horn tip himself, but pulled Geely together to find an answer, so... Based on Geely's vast SEA architecture, smart genie #1 was born. I have to say that although this car looks very different from smart in the traditional sense, it is really grounded!
The inner base of smart genie #1 comes from Geely, and the outer part is the "sensual sharpness" design from the Mercedes-Benz global design team - rounded body configuration, with a suspended roof, front/rear hourglass light bar... The design still retains the essence of the smart brand "fun", with 11 body colors and 4 interior styles for consumers to choose from, which highlights the personalized charm of the product.
Interior part, Xiaobian can not determine where the design elements of smart genie #1 come from, can only say that its laying style is very in line with the fashion trend, 12.8-inch central control screen + digital instrument + 10-inch HUD head-up display is a must, 1.3 square meters of sky canopy, Beats sound system, intelligent fragrance system ..., as well as pure in the lack of high-quality materials, very able to consolidate the pricing of this car.
The central control screen has the "Inspiration Planet" smart OS full-scene digital ecological car machine system, which adopts the "Low Poly" geometric polyline design style derived from the game industry, and quickly learns and adapts to the user's semantic context through a small fox elf assistant Avatar, so that rich functions can be easily operated through voice.
Unfortunately, I originally thought that according to the size of smart genie #1, its opponent might be a car like MINI Clubman, but smart genie #1 used the four-wheel four-corner design that smart is good at, and it had to create a wheelbase of an A+ class car like 2750mm, so its interior space was beyond imagination.
------ elves are steel cannons
Why would I think of smart genie #1's market rival as a MINI family car? Reasons in addition to price, body shape, fun, brand background, feelings... In addition to factors and other factors, don't forget that after MINI, it is also necessary to cooperate with a domestic car factory to promote pure electric products.
But what I'm going to say next may make you think that Smart Genie #1 is really great value! It is equipped with a 66kWh ternary lithium battery and has a range of up to 560 kilometers (CLTC). In DC overcharge mode, the power can be increased from 10% to 80% in less than 30 minutes.
In addition, the permanent magnet synchronous motor equipped with this car has a maximum power of 200kW, a peak torque of 343Nm, and a compact body, the official data of zero hundred acceleration is 6.7 seconds. If you look at it from a power point of view, the smart genie #1 is a full value performance small steel cannon!
---- the future, so laid out
At the Launch Conference in Asia, Tong Xiangbei, CEO of Smart Brand Global, said: "With the official launch of the first new mass production model, the Smart brand has entered a new stage of full-speed development. In the future, we will adhere to the development strategy of 'China-Europe dual-core, global layout' and expand the global development margin of enterprises." ”
In terms of business model, Smart takes "user-centric, digital-driven" as the core concept of D2C direct sales agency business model. At present, Smart has completed the infrastructure of the user digital ecosystem, and it is expected that in 2022, nearly 150 independent sales and service outlets will be gradually rolled out, so that more users can experience Smart products and services at close range offline.
Strictly speaking, smart genie #1 is equivalent to a transformation of the smart brand, and the importance is self-evident.
Smart is indeed a wise move to fight the new energy vehicle market through strong alliances with Chinese car companies, which is not ... Just looking at the product, I feel that it is closer to the taste of domestic consumers than the previous smart, plus there is co-creation... A series of market operation means, I believe that the future development prospects are worth looking forward to...
Come all come, don't you like it?