Auto-First | Liu Tianming
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In the new energy vehicle market, Tesla has won the hearts of young consumers with its product attributes of light luxury technology, especially after the launch of the Model 3, which has won the global new energy vehicle sales list for four consecutive years and has become a hot model in the market.
Today, Tesla is not the only option for light luxury technology pure electric vehicles. On April 25, after years of renewal and upgrading, smart completed the leap from fuel vehicles to pure electric vehicles, and brought the brand's first product after the brand renewal, the new smart genie #1.
As a new starting point for the development of the smart brand, the new smart genie #1 continues to practice the brand intention of "the best solution for urban transportation in the future" with a highly intelligent intelligent cockpit and a new luxury design with a high sense of urban futurism, injecting fresh blood into the pure electric vehicle market and bringing a new product experience to Generation Z users.
In the current increasingly young Chinese auto market, "beauty is justice" is not an empty phrase, and young consumer groups are happy to show their personality through high-value products. The new smart genie #1 is in line with the full imagination of young consumers for cars.
Designed by the Mercedes-Benz global design team, the appearance adopts the design philosophy of "sensuality and sharpness", and the rounded and smooth front face is matched with a V-shaped through-led led strip, which not only makes people shine, but also pulls the sense of refinement. The nameplate LOGO of "STYLED BY Mercedes-Benz" on pillar B shows the unique identity of the new smart genie #1. The glittering smart logo on the C-pillar and the "Ring of Inspiration" hovering roof fill the side of the new car.
Of course, the configuration and design of borderless doors and hidden door handles that are loved by young consumers, the new smart genie #1 is not a lot. 11 body colors and 4 interior styles meet consumers' pursuit of personalization. It is worth mentioning that the new smart genie #1 can always surprise you inadvertently, and the smart logo comes into view after the hidden door handle is popped open.
As the largest model of the Smart brand, the new Smart Genie #1 has a body length of 4270mm and a width of 1822mm, while the 2750mm wheelbase that meets the standard of compact SUVs gives users excellent seating space. The rear seats, which support 4/6 movement and reclining, make the interior space flexible and changeable, and easily cope with different travel scenarios.
The new smart genie #1 also prepares many surprises for users, which is equipped with the "full-scene close friend customization function", which can customize the vehicle scene and light show, show a unique romance with rhythmic light language and dynamic music, bring users a full sense of ceremony, and users can also upload their ideas to the smart exclusive user community to find like-minded friends. For Chinese consumers, smart also has a focus. In order to meet the needs of Chinese users to socialize at any time, Smart has added a WeChat button to the right button of the steering wheel of the new car.
Whether it's a new and flexible look, a large space, or a ritualistic human-vehicle interaction, the new smart genie #1 is like a close-knit urban friend with similar interests, satisfying all the reverie of tomorrow's car.
In the era of software-defined cars, the new smart genie #1 is like a pioneer, bringing out the essence of software-defined cars to the fullest.
The application of qualcomm Snapdragon 8155 smart cockpit chip ensures that the new smart genie #1 has super computing power. The 12.8-inch floating central control large screen combines clear display and sensitive touch, just like the operation of a smart tablet computer. The "Low Poly" geometric polyline design style derived from the game industry makes the "Inspiration Planet" smart OS all-scene digital ecological car machine system more flexible and lively.
On the inspiration planet lives a small fox on standby, which is the user's elf assistant Avatar, which can not only realize voice interaction to control the vehicle function, but also learn and adapt to the user's language habits through AI artificial intelligence technology, and become a car intimate partner. It is worth mentioning that the elf assistant Avatar is not as cold as other voice assistants, custom disguise, rolling and playing, and the interactive experience is more abundant.
Thanks to the high-performance, highly integrated computing power architecture, the new smart genie #1 can realize the centralized control of the infotainment system, driver assistance system, electric drive electronic control system, electronic / electrical system and other four core modules, with a powerful OTA dynamic real-time update function, more than 75% of the vehicle's ECU electronic control unit can achieve remote continuous upgrade, bringing users a commonly used and always new, thousands of intelligent driving experience.
In addition, Smart has created a series of digital ecological services with APP and car machine system as the core contact point, and users can seamlessly experience the smart digital world through exclusive smart ID. In the smart APP, users and fans can share and co-create, and can also add inspiration to life in the trendy lifestyle brand smartidea. Of course, the new smart genie #1 also supports basic smart interconnection functions such as remote viewing and control of vehicles, sharing Bluetooth keys, and so on.
Compared with tesla model 3 and other pure electric vehicles, the new smart genie #1 is a very fun and personalized smart cockpit, bringing users a new experience of exquisite urban travel.
Not only that, but the new Smart Genie #1, which is a geek pioneer, also has a much higher power performance and endurance performance than its peers. With a maximum power of 200 kW and a peak torque of 343 Nm, the new Smart Genie #1 ranks among the 6.7-second clubs with 100 km/h acceleration. The 66 kWh ternary lithium battery enables the new Smart Genie #1 to have a range of 560 km (CLTC China Light Vehicle Driving Conditions).
Compared with Tesla Model 3 rear-drive version of the model, the new smart genie #1 not only surpasses in power performance and endurance performance, but also leads in mileage and replenishment speed. In DC overcharge mode, the new Smart Genie #1 increases the power from 10% to 80% in just 30 minutes, and slow charging takes only 7.5 hours. In contrast, Tesla Model 3 fast charging takes 1 hour, slow charging takes 10 hours.
Thanks to the forward-looking development strategy of "China-Europe Dual-Core, Global Layout", at the beginning of the development of the new Smart Genie #1, product safety followed the Sino-European dual safety standards, whether it is body structure, battery safety, or intelligent driver assistance system, it is comprehensive.
The new Smart Genie #1 is equipped with smart Pilot Intelligent Driver Assistance System, equipped with 23 high-precision sensing hardware throughout the vehicle, which can realize 23 intelligent driver assistance functions including adaptive cruise (ACC), automatic emergency braking (AEB), front collision mitigation (FCM), rear collision mitigation (RCM), lane emergency hold assistance (ELKA), lane emergency hold assistance (ADVANCED) (ELKA Plus), which can bring users L2+ Intelligent assisted driving experience.
As a close friend of the user's city, the new smart genie #1 is more considered to the problem of parking difficulties, and its equipped automatic parking assistance (APA) and remote control parking assistance (RPA) can identify the vast majority of parking spaces, so that parking is no longer difficult. At the same time, the parking emergency brake (PEB) can effectively avoid collisions caused by blind spots when reversing, greatly improving safety.
In terms of passive safety, the new smart genie #1 adopts a safer cage body structure, with a high-strength steel ratio of 74% and a vehicle thermoformed steel ratio of up to 19%. Within the sturdy body structure, the new smart genie #1 has a stable and reliable heart, and the ternary lithium power battery pack that has undergone more than 30 safety tests solves the user's anxiety about the safety of the power battery. At the same time, in order to achieve all-climate safe travel, the new smart genie #1 is equipped with an advanced battery intelligent temperature control management system, at low temperatures, the temperature control management system will preheat the battery to ensure that the battery is in the best working condition, thereby improving charging and output efficiency.
On April 25, the new smart genie #1 took the lead in opening pre-sale in China, the pre-sale price range of 190,000-230,000 yuan, the new luxury flexible design, the highly playable smart cockpit and excellent safety performance and many other unique product features in the market, quickly attracted the attention of potential users, received good market feedback, according to official statistics, the new smart genie #1 orders more than 10,000 vehicles in 24 hours after the release.
The newly renewed smart not only provides owners with a vehicle warranty of 4 years or 150,000 kilometers, a battery warranty of 8 years or 150,000 kilometers, a 4-year one-click free national roadside assistance, and 5 years of free unlimited traffic of the car, but also provides many surprise rights and interests for the new smart genie #1 "small booking owner" and a mysterious delivery trunk surprise blind box.
From a three-door, two-seater traditional fuel car to a new, electrified car, smart has become bigger, more stylish and smarter. Standing at a new starting point, smart brings unique new luxury brands, products and services to new friends and fans. At the same time, the fully renewed smart has also become the most unique existence in the pure electric vehicle market, quietly blowing up a new trend of luxury and fashion.