Feifan R7 intelligent cockpit analysis "first bomb": to create a new four-screen interactive experience

With the advent of the era of intelligent electric vehicles, the creation of new drive systems and energy replenishment systems, intelligent cockpits, and intelligent driving, the automotive industry is being reshaped.

From the landing of the brand, from the design of the highly restored concept car, to the PPV prefabricated mass production car off the production line, to today's official official announcement of the new cockpit official map.

Today, we also deeply interpret the official picture for everyone, how will Feifan Automobile create a new flagship, and can it become a new dark horse in the pure electric SUV market?

First, the main visual experience Trinity intelligent cockpit was announced for the first time

Judging from the official map released for the first time, the Feifan R7 as a whole presents a minimalist, light and luxurious atmosphere, and the interior is from the chief designer of the R7 of the Feifan Automobile Design co-creation Center, the former chief designer of Volkswagen and the hand of Martin Kropp, the former chief designer of Volkswagen CC.

According to the official disclosure of Feifan Automobile, in addition to Zunya white, there are two colors of twilight brown and night black.

In addition, with a 43-inch wide true color triple screen as the core, the core crosses the cockpit, and the horizontal guide line continues from the dashboard to the door panel. From the material, it can be seen that the whole vehicle is covered with a large number of NAPPA leather soft bags, and there are wood grain trim panels on the front side of the armrest box, and there is a dual-zone wireless charging at the bottom. The armrest box also integrates a dedicated touch bar, which improves the interactive control of the main and co-pilots.

At the same time, we noticed the leg rest of the co-driver area, which also means that the R7 will also be equipped with a similar "Queen Co-driver" to Weilai, while the two side door panels integrate seat adjustment keys and ambience light strips.

In the back row, we saw the leather seats with the same diamond-shaped design as the front row, and the more surprising thing was the headrest equipped with the back row. Judging from the length of the seat cushion and the upward rise of the front side, it looks more comfortable to ride.

As the first large interior to be announced, we enlarged the official map in the style of "Leeuwenhoek", and then we carefully looked at the specific highlights.

Second, the rookie player of the triple screen, what is the point of view of the Feifan R7?

Feifan R7 uses a cockpit with a triple screen as the core, and the cockpit color color released in this official picture may also be the main color.

At present, the form of multi-screen interaction in the cockpit has gradually become mainstream, including the ideal ONE, EQS's triple screen and so on.

The advantage of multi-screen is to improve the horizontal cockpit construction, weaken the sense of physical separation between the screen and the screen, and derive from the cockpit dominated by the driver in the past to the co-pilot to meet the entertainment and functional needs of the co-pilot passengers.

Let's first look at the design, the Feifan R7 central control screen uses a 15.05-inch OLED screen, the instrument screen and the co-driver screen are 10.25 inches and 12.3 inches, compared with most of the mainstream triple screens at present, the overall use of EQS similar integrated package design, the integration of a 43-inch integrated triple screen.

How big will this integrated screen be? The official mentioned that the R7's current triple screen is the largest size among the current Chinese brand models, that is, the diagonal length is the longest.

1. Why is the all-in-one package and non-contour design used?

At present, the mainstream 12.3-inch ratio is more versatile, but different car companies have different ideas for the layout of the cockpit, so more and more car companies will use the customized mold opening of the screen to meet the personalized needs of the brand, of course, it also brings more challenges such as cost increase and more challenges in vehicle specification verification.

In addition to the single size of the mold, how to make the triple screen have a better experience, the market also has a new idea. For example, mercedes-Benz EQS and Feifan R7 announced this time the integrated package triple screen, both of which use non-contour design.

In some models that use contour screens, we find that because the height of the central control screen is not enough, the layout of navigation, interface and UI is limited, and the experience effect is not friendly. The advantage of non-isometric design is that it can liberate digital instruments, central control screens and co-driver entertainment screens, "perform their duties", and can be compatible with the application presentation of different screens, bringing a better interactive experience.

Of course, the customized screen we are worried about safety, black edges and thickness of our daily experience, such as the car rules screen needs to consider the high temperature of our daily driving, dust and collision impact brought about by the stiffness requirements.

The technology of the integrated glass panel packaging can play a practical role at this time, and the Feifan R7 uses the industry-leading AGC Asahi Glass Dragon Trace Glass, which is made of lighter and thinner than ordinary soda-lime glass, and the strength can be increased by six times, which also ensures that the glass will not break easily in the collision accident and protect the safety of passengers in the cabin.

Of course, the difficulty here is how to combine the "rigidity" of glass with the "softness" of the best display effect of OLED, at this time it is necessary to pass the "full fit process". In fact, full fit is not uncommon in smartphones, but it has not yet fully expanded in the automotive industry.

Full lamination can completely eliminate the gap between the glass and the OLED screen, making the display effect more "immersive", improving the picture quality effect, reducing the reflected light and improving the optical transmittance. The official also spoiled that the thinnest part of the central control screen is only 3.5mm, and it has a wide angle of viewing angle of 180 degrees.

The integrated package also brings another benefit, that is, there will be no embarrassing big black edges between the screen and the screen, such as the Feifan R7, EQS is the use of dark masks in the natural transition at the border, the screen screen is embedded in the integrated panel, in the bright screen state can be more in line with the daily look and feel.

2. Why is olED screen "favored"?

Feifan R7 central control screen suppliers from the domestic display field leader - BOE's latest OLED screen, and BOE's OLED screen in the past few days also just sent out a message, 2024 BOE is preparing to supply OLED display for Apple's future iPad and MacBook models, which also sees from the side that OLED screen will become the mainstream application screen of digital and automotive smart cockpits in recent years.

OLED screens are "favored" because each pixel in the OLED screen has its own light source, and traditional LCDs need to rely on back light sources. It's like if we read a physical book in a closed room, because the book itself does not emit light, so we need to rely on the light source of the room, and each pixel of the OLED screen has its own light source, just like the e-book, it comes with light.

In this way, compared with the LCD screen pixel level will be higher, while the color expression is stronger, the color sense of OLED will be closer to people's reading habits, the color will be more vivid and delicate, and the display effect will be better under the sun.

The resolution of the Feifan R7 central control screen is 2.5k, and the rendering from the official release, especially the music card interface on the central control screen, may also specifically set off the meaning of the vividness of the color.

On the instrument screen and the passenger screen, the Feifan R7 uses a MiniLED screen, and after Apple announced that the iPad Pro and Macbook switched to miniLED screens in 2021, MiniLED also accelerated into the automotive industry. The ideal L9 and WEILAI ET7 are also "early adopters" in MiniLED technology, which is also an ideal choice for car companies on non-main function screens.

Third, Qualcomm 8155 on the car, how does the 60hz refresh rate perform?

With the foundation of the integrated triple screen, we pay more attention to the actual experience effect after getting on the bus.

The Feifan R7 cockpit is built with a Qualcomm 8155 chip, and the cockpit design adopts the Feifan co-creation concept, which is completed by the collaboration of multiple Co-creation centers of Feifan. One-chip multi-screen can support multiple operating systems with a single chip, reducing communication overhead and shortening communication time.

At present, the intelligent cockpit controller chip has formed two camps of traditional automotive electronics and consumer electronics manufacturers, and the use of different chip suppliers also has different needs, of which Texas Instruments mainly attacks the low-end market, and the ideal use of dual-core dual systems is also to consider the lowest cost.

Of course, in the second half of the intelligent car segmentation competition, the cockpit has more application scenarios, which require computing power, AI interaction and networking, and the architecture is also moving from mesh to integration and integration.

Qualcomm Snapdragon 8155 chip, the computing power is 3-4 times higher than the 820A chip equipped with the current mainstream models, and it is also the first 7-nanometer process to create a vehicle-grade digital cockpit SOC.

Compared with the Snapdragon 820A chip used by many car companies today, the Snapdragon 8155 will support immersive graphics image multimedia, computer vision and AI functions, and will also support 5G, as well as the latest WiFi 6 and Bluetooth 5.0.

Feifan R7 cockpit in addition to the application of 8155 chips, in the cockpit software also uses a self-developed program, the current mobile terminal of many devices have achieved 120, 144hz level, but the current car specification end has not yet entered the era of high brush, this Time Feifan announced the refresh rate of R7 60hz, the follow-up we will also do experience in the real car state for everyone.

4. AR-HUD join How to do four-screen linkage interaction?

Ar-HUD has also become the first year of mass production this year, including Mercedes-Benz EQS, Volkswagen ID.4 and other models have also been announced.

AR-HUD is an augmented reality head-up display, which combines HUD and AR technology, in which the information displayed by AR-HUD can be directly projected on the road of the user's field of vision and integrated with the real environment.

Compared with the traditional HUD (W-HUD) in the past, AR-HUD can provide a larger imaging area, the projection distance can be farther, and the combination of AR technology can be better integrated with the real environment, such as combined with real-time road navigation, ADAS real-time state capture lane, car information, combined with dynamic pedestrians, vehicle warning, etc.

In the past, the mass production problems of AR-HUD were mainly concentrated in the problems of large size, poor brightness and high cost. With the maturity of the product, AR-HUD is also a new round of competition point for the cockpit.

Feifan R7 this time to choose Huawei's AR-HUD solution, the use of silicon-based LCD projection, extremely small volume, more convenient in-line, the viewing angle of 13 ° x 5 °, 1920 * 1080 resolution, can be 7.5 meters in front of the position of the presentation of 70-inch large-format display area, can bring larger and farther than the traditional W-HUD imaging.

The function of AR-HUD is also a highly discussed topic in the new travel R7 community, in addition to the basic speed and other information display, it can realize AR navigation, assisted driving guidance, night vision / rain and fog enhanced prompts, and parking and watching movies.

Of course, this equivalent 70-inch large format currently only supports the use of the main driver, in the movie mode need to stop the car, while you can do high and low adjustment, that is, the main driver can lie reclining to look at the screen in front.

Is it that the experience of multi-screen use will be more fragmented?

We also consulted with the engineer, who mentioned that in fact, the four screens in the car can be linked. For example, the central control screen and the co-driver screen share video in the form of drag and drop, and the central control screen can also synchronize to the AR-HUD by clicking on the video.

Of course, in addition to watching movies together on the central control screen, the main driver and co-driver can also watch different movies. For example, the co-driver can watch his favorite video through iQiyi, while the main driver can select the volcano video on the central control screen, or share the video to the AR-HUD to watch.

V. CLTC has a range of 642 km and 5G network, and what highlights are "revealed"?

1. CLTC battery life is 642 km

On the digital dashboard we see the gear information, battery life information, output power and total mileage, etc., at 100% power, the CLTC range is 642km.

Combined with the currently known information, Feifan Automobile Rising Power energy program supports battery interchangeable, upgradeable, the use of QUICK CLICK quick swap technology, a single power exchange time of 2.5 minutes, can meet the exchange and upgrade of different battery energy, to meet the needs of users in different scenarios, of course, the landing of the specific business model or depends on the final listing.

At the same time, on the intelligent driving interaction interface of the instrument, in addition to its own vehicle model, there is also a rendering of the two-way four-lane line, and it can distinguish between the double yellow line and the dotted line. This time, the central control screen shows a music interactive interface, which adopts the combination form of a card. The co-driver entertainment screen has iQiyi's application and theme to choose from, and also adopts a floating card design, which supports left and right sliding switching.

In the top bar of the co-driver entertainment screen, we also saw usb interface, Bluetooth, wireless network, 5G network and time.

Compared with 4G, 5G has gradually shifted from being oriented by communication technology to user-oriented in the past, and the three characteristics of 5G technology are high-speed, low latency and large connections, which can provide support for intelligent driving, Internet of Vehicles, entertainment and remote upgrades.

2. Double-width multi-function steering wheel

The Finn R7 uses an upper and lower flat-bottomed double-frame steering wheel, while the gear also adopts a paddle design. The details are designed with touch-type function buttons, and we see that there are many multi-function buttons, which may also be an integration after the vehicle canceled the physical buttons.

The steering wheel is also wrapped in Nappa leather, and the design of the steering wheel is punched at three or six or nine points. The door panels also incorporate mercedes-benz seat adjustments and window adjustment buttons.

3. Split air conditioner equipped with double-layer soundproof glass

As can be seen from the official picture, the Feifan R7 cancels the air conditioning physical button and the air outlet adjustment, that is, the user can directly adjust the temperature, wind coolness and orientation through the car machine system.

At the same time, the air conditioner also adopts a split design, which can avoid the noise of the air conditioner's intake box from being transmitted to the cockpit.

Through the details of another official picture, we can see that the four doors are equipped with a bezel-less door design, which is also a rare configuration in the same level of price models.

With the four-door windows of the whole car and the double-layer soundproof glass of the front end, I believe that there will be a better performance in noise suppression, and we will also do a more detailed experience for everyone during the test drive.

4. NAPPA leather package is equipped with a privileged co-driver

We saw that all the seats of the car were designed with a wrap-around diamond-shaped quilt, and according to the official introduction, the leather soft bag of the whole car covered more than 90% of the area.

We see that both the front seats, the rear seats, the steering wheel, the door panels, and the dashboard are wrapped in leather.

The front seats are also equipped with ventilated massage, heating and other functions, which better improve comfort. In the back row, we also saw that the front of the rear seat cushion has a certain degree of elevation, which can give the inner thighs better support, more suitable for the human body sitting posture, and the back row is also equipped with exclusive headrests.

Another detail is that in the position of the co-driver, we see a part similar to the leg rest, and FeiFan officially revealed that this is the Feifan exclusive co-driver, which is similar to the Queen Co-driver of Weilai, of course, this also means that the glove box will also be cancelled.

In terms of comfort function, the Feifan R7 Exclusive Co-driver can open the rear electric leg rest, seat massage / ventilation, atmosphere lights, music and other functions will be intelligently linked.

At the same time, in the official picture, we see that there is a touch bar with a bright black panel on the handrail box, which integrates the functions of the 360° surround view system, driving mode, application center, and privacy mode that can be used daily, which can facilitate the operation of the main and co-drivers in the daily car.

5. 14 BOSE speakers, linkage 256 color atmosphere lights

The Flying R7 is equipped with a sound system consisting of 14 BOSE speakers, using BOSE CenterPoint virtual surround sound technology to convert stereo music into multi-channel mode. In addition, bose EVSE electric engine acoustic simulation technology is also available, which can simulate the sound wave of a sports car.

In addition, the Feifan R7 will also use 256 color atmosphere lights, as can be seen from the official picture, the front and rear door panels have adopted atmosphere light strips.

VI. Summary

In the process of intelligent transformation, SAIC motor has developed soA software platform and centralized electronic architecture to prepare for entering the era of intelligent electrification.

In addition to the one-piece triple screen and NAPPA leather seats, there are also NVIDIA Orin chips, Luminar lidar, 4D millimeter wave radar, Qualcomm 8155 chips and other mass production vehicles, which also means that the Feifan R7 is close to the new flagship of the 400,000 class.

As of March this year, the number of experience centers of Feifan Automobile is 188, and 123 after-sales service points have been laid out, covering 80 cities, and these will also become a major advantage of Feifan R7, providing guarantee for its user experience and after-sales service before delivery.

Of course, the aggravation of the epidemic has also brought a lot of impact, and we have also communicated with the Feifan team, and the project is steadily advancing.

In addition, Feifan R7 limited time to open the "Ferris Wheel" seat - deposit 5 times expansion rights and interests are still open, the current new travel Feifan R7 community has also officially opened the "direct to the official" channel, if you have other questions in the community can ask us questions, we will also bring to the official for everyone, for everyone to answer.