On May 7th, the Trinity multi-dimensional sensory interaction module of the Feifan R7 was officially announced, of which the most concerned is undoubtedly the pursuit of "extreme intelligence" multi-dimensional interactive experience. The on-board 43-inch true color triple screen coupled with Huawei's world-launched visual enhancement AR-HUD head-up system leads the intelligent cockpit into the 3.0 era, leading the industry with both "soft and hard".
Nowadays, the double screen that was once respected by major car companies is becoming the past, the intelligent cockpit has become the focus of the car company's attack, and the 8155 chip, zero gravity seat, and high-definition triple screen have become the keywords of the new car. "E Car Hui" also pays attention to the new models released in recent weeks, including the Feifan R7 that has just announced the interior, as well as the ideal L9, Mercedes-Benz EQS, BMW's new generation 7 series, etc., creating a more intelligent cockpit has become an industry development trend. So, in the context of the "revolution" of the smart cockpit, who can win the favor of users?
The smart cockpit enters the 3.0 era
From the large-size central control screen, the dual screen to the triple screen, it is not only a change in the screen, but also an evolution of the smart cockpit from 1.0 to 3.0. In the early smart cockpit, that is, the 1.0 era, the focus was on the car engine system and the large screen size, and all the configurations were developed around it, including a larger size central control screen, basic voice interaction, etc., "Hello, **! "It's not just a greeting but an interactive experience. In the era of intelligent cockpit 2.0, voice interaction is more humanized, the car machine runs faster, and gesture control is added, and face recognition function has become standard. But it's still driver-centric, and all the features are for the driver.
In the era of smart cockpit 3.0, more occupants are surrounded by high-tech configurations. The Feifan R7 and Mercedes-Benz EQS allow passengers sitting in the co-pilot to have a separate screen, and the ideal L9 adds a second row of overhead screens with game functions on this basis, intending to please the children in the back row. BMW's new generation of 7 Series gives the best configuration to the rear bosses, and the oversized screen is comparable to a motorhome.
Behind the multiple screens, it is the chip, ultra-high-definition screen, Mini-LED and other new technologies, drivers and passengers can enjoy the comfortable riding experience brought by high technology, and the smart cockpit has entered the 3.0 era that pays more attention to the interaction experience of all employees in the car. The appearance of the smart cockpit is similar, but the software and hardware of the "core" are very different.
Feifan R7 relies on "Extreme Wisdom" 3+1 to please users
All are intelligent cockpits in the 3.0 era, and the Feifan R7 competes in the market with "3+1" four screens. "3" is a triple screen, Feifan R7 pursues the ultimate, equipped with a 43-inch wide true color triple screen, the largest size for Chinese brands, 10000000:1 ultra-high contrast ratio and 100% NTSC ultra-high color gamut, pure and gorgeous color. In addition, it also has a high resolution of 2.5K, nearly 180 ° ultra-wide viewing angle and 60Hz high refresh rate, screen pixel density of up to 200PPI, to ensure that users can get a good visual experience at all angles.
Among them, as the most frequently used central control screen on the car, Feifan Automobile chose to cooperate with the screen manufacturer BOE to configure a 15.05-inch latest OLED central control screen, and the co-pilot passengers are prepared with the same LCD screen of 12.3-inch iPad Pro and MacBook, using advanced MiniLED partition backlight technology, which can achieve 1920 * 1080 full HD resolution, connect to a separate Bluetooth, and open an audio-visual feast at any time. For "obsessive-compulsive disorder" users, Feifan R7 also provides a solution, the screen glass adopts AGC Asahi Glass Dragon Trace Glass, while improving the strength of the glass, with advanced optical coating, can achieve anti-fingerprint, anti-dazzling, reduce the effect of reflecting light. In addition, the system built-in Qualcomm Snapdragon 8155 chip, the computing power is full.
It can be seen that the triple screen of Feifan R7 is also at the leading level in the field of mobile phones, which is basically the highest level in the industry, and it is produced by large factories, and I believe that the procurement cost is not low. And this is not enough, Feifan R7 also started to HUD, and the partner who holds hands is also the famous Huawei.
The Feifan R7 +1 plus is Huawei's visual enhancement AR-HUD head-up system, which is also the first in the industry to be installed, with a maximum field of view of 13°*5° and the industry's highest resolution of 1920*730, which can more intuitively display lane-level real-time navigation, real-time ADAS and other information. Such a visual experience is comparable to a helmet-mounted display of a fighter jet, with numerous practical information display reminders that make it no longer a decoration, allowing the driver to drive the vehicle more safely and attentively.
Feifan's "3+1" starts from the real needs of users, gives users the best hardware, and creates a "smart" car experience. Therefore, it also adds an inductive electric door, relying on the angle radar and ultrasonic radar detection in the door, which can effectively identify the rear vehicle when opening and closing the door, and can realize the active stop of the door opening action, which has both a sense of ceremony and safety.
Why can SAIC Feifan win?
Through the information currently exposed by the Feifan R7, it is not difficult to see that in the construction of the intelligent cockpit, SAIC Feifan has achieved an industry-leading position. Behind the leadership, there is both the resource sharing of SAIC Group and the efforts of Feifan Automobile itself. Since its inception, Feifan Automobile has implemented the concept of co-creation in every link from product definition, service design to ecological layout. It is in the co-creation mode that the Feifan R7 from the concept car debut, to the opening of the small order in February this year, to the PPV prefabricated mass production car off the production line in March, and then to the announcement of the smart cockpit, it took only half a year, such an efficiency undoubtedly highlights the extraordinary speed of Feifan Car.
Speaking of "co-creation", in fact, many car companies are talking about it, but there are not many that are really implemented. Feifan Automobile not only insists on co-creation with users, but also allows seed users to participate in product design. At the same time, it also co-creates with the internal and external ecological partners of the upstream and downstream of the industrial chain, through the exclusive team jointly built by both sides, deeply participates in the decision-making and execution process throughout the entire product cycle, continuously improves the co-creation technology research and development system, forms a unique technology development and accumulation model of Feifan, and builds a win-win intelligent car "big ecosystem" to achieve a real 1+1>2.
At the same time, relying on SAIC Motor, Feifan Automobile also actively integrates internal advantageous resources. On March 10 this year, Feifan Automobile and SAIC Innovation Research and Development Institute signed a strategic agreement, and the two sides will establish a co-creation center around design, intelligent driving, smart cabin and three electrics. The Feifan Design Co-creation Center integrates the SAIC Design Center and the world's top design resources to help Feifan Automobile continuously design new products that conform to the trend of the times.
At present, the exclusive team size of Feifan Design Co-creation Center is about 60 people, and its functions cover forward-looking design, digital, sludge model, color, HMI, user research and other modules, with forward design capabilities of the whole value chain, while bringing together global excellent design talents and a number of international top design experts to provide the best vehicle design solution for Feifan Automobile from a global perspective. Martin Kropp, a former Volkswagen designer and now chief designer of the Feifan R7, is one of the representatives.
The co-creation mode can be said to be an important way for Feifan Automobile to commit to "high-end pure electric intelligent mobile space", and the wisdom cabin, intelligent driving and three electric capabilities are an important position of Feifan's "extreme wisdom strategy", and it is also a link that connects users and provides users with an unparalleled car experience. This time, the R7 wisdom capsule is the first embodiment of the jizhi strategy, and the follow-up Feifan will continue to provide users with more personalized services for smart travel through the co-creation mode, bringing more intelligent experience.
Through the integration of internal resources and the combination of external strengths, Feifan Automobile adheres to the needs of users as the foundation and win-win cooperation as the engine, and has created a set of development models that conform to the new era of car manufacturing. The smart cockpit is only the tip of the iceberg of the advantages of the Feifan R7, as well as the high-end intelligent driving solution PP-CEM, 33 high-performance perception sensors, etc. are all high-tech technologies of Lamangue. It is not difficult to predict that the performance of Feifan R7 in the industry after its future listing is worth looking forward to.