Auto-First | Liu Tianming
The MPV market in 2022 can be described as very lively, and Chinese brands and new car-making forces have targeted the high-end MPV market and launched their first or highly strategic MPV models.
Now, the old player in the MPV market, SAIC Maxus, has once again come to the sword. On April 29, SAIC Maxus G90 was launched, with a seven-seat recommended model priced at 219,900 yuan to 299,900 yuan and a six-seat recommended model priced at 249,900 yuan to 329,900 yuan. As an important part of SAIC Maxus MPV strategic layout, the G90 will open a new era of high-end intelligent MPV by virtue of the "epoch-making" competitiveness of Xinpai Space, Xinpai Zhilian, Xinpai Intelligent Driving, and Xinpai Safety.
With the application of new technologies such as intelligent interconnection and the compound consumer demand of IKEA, there are very few products in the MPV track that can comprehensively solve the pain points of users, while SAIC Maxus hits the pain points of users through the "new" space design concept and the global interconnection of Zhilian.
For the SAIC MAXUS G90, every occupant is extremely important, so the cockpit is cleverly arranged to realize that everyone is a VIP. In the cockpit, the front row adopts an integrated smart triple screen, of which the main driver is equipped with a 10.25-inch LCD instrument, a 12.3-inch high-definition touch central control screen and a 10-inch windshield HUD head-up display, presenting a new intelligent driving space. The co-driver is equipped with a 12.3-inch interactive touch screen and a 3-inch imon screen AI buddy, which supports partition air conditioning adjustment, video music playback and other functions, adding rich fun to the journey.
The second row adopts the space capsule luxury seats, which not only have twelve electric adjustments including electric waist rest, headrest, telescopic leg rest, as well as heating, ventilation, massage, one-button linkage mode, etc., but also equipped with lcd armrest screens to make operation more convenient. The hidden small table board not only meets the needs of business people, but also meets the travel needs of users with baby.
The third row of seats is a highlight of the SAIC Maxus MAXUS G90. The 6-seater model is equipped with two independent power seats that support heating, ventilation, massage, leg rest and electric adjustment functions, and is equipped with exclusive USB ports, air conditioning outlets and an oversized rear window with a viewing area of 0.2 square meters.
As a new flagship model, the G90 is 5280mm long, 1300mm in height and 3200mm wheelbase, creating a wide and suitable space for leapfrogging. In terms of interior, the G90 adopts a 360-degree interior soft coating, with a high-level seam process, so that the sense of honor jumps in front of the eyes. At the same time, the new car is only 55dB in the car at 60km/h, far exceeding the industry peers.
The G90 has a built-in spider intelligent connected car networking system, based on multiple high-performance chip interoperability technologies, through the soA and digital twin concept, to create an AI smart cockpit. At the same time, the G90 can realize the intelligent control of the whole scene in the cockpit, and the central control screen of the cab integrates vehicle settings, full car seat adjustment, on-board APP, etc., which can control the whole vehicle. In the second row, the G90 is equipped with a rear independent intelligent network system, which allows users to control VIP-exclusive functions such as vehicles and video conferencing through two rows of high-definition touch-back screens. In addition, a one-button linkage scene mode is integrated in the chairback screen. For example, when resting, after adjusting to "rest for a moment", the car will simultaneously dim the lights, adjust the back of the chair, maintain a constant temperature of 25 ° C, etc., to create a comfortable rest atmosphere.
In addition, Spider Zhilian also breaks the barrier between seats and seats, screens and screens, connecting the whole car together. The front row can share the network conference to the back row, and the users in the second row can set navigation on the seat back screen and push it to the central control screen to achieve ten screen linkage of the whole car.
It is worth mentioning that the G90 is equipped with DMS main driver biometrics, which can identify the driver's identity, and then match the favorite songs and frequent addresses, and when the driver is tired and calls, the system will also make corresponding prompts and adjustments. For the rear row, the OMS passenger area biometric system can identify each passenger without sense, and when the second row of users change seats, the seat position previously set through the screen and the familiar entertainment system operation interface will follow the user.
In terms of power, SAIC Maxus G90 is equipped with SAIC's latest generation of 2.0T turbocharged engines, equipped with a 48-volt light mix system, peak torque of 390N·m, and matched with Aisin's 8-speed automatic transmission. G90 is equipped with a panoramic visual perception system, the whole vehicle is equipped with a total of 7 high-definition cameras, 5 millimeter wave radar, supplemented by TI intelligent driving assistance chip, intelligent cockpit computing power up to 16 TOPS, can achieve L2++ high-level intelligent driving assistance. In addition, the G90 also has APA all-terrain automatic parking function, through the recognition of the use of panoramic vision and ultrasonic radar fusion perception algorithm, in the complex and changeable terrain, the G90 can automatically park at the touch of a button.
Under the empowerment of C2B users to create a custom mode, SAIC Maxus MAXUS G90 will support deep selection, and users can easily achieve "private customization" through "spider customization" online DIY's favorite exterior colors, seat layouts, etc.
This year can be described as the first year of its own brand MPV, according to auto-power Auto-First statistics, more than 11 independent brand MPV products or MPV products of new car-making forces entered the market during the year. Among them, Lantu's high-end MPV Dreamer has opened pre-sale, SAIC Roewe pure electric MPV iMAX8 has been delivered in Hainan, Hongqi, BYD, Denza, Lynk & Co, Andkr will launch its first MPV products to further improve the product matrix, Weipai will launch two MPV models, respectively for the home and commercial markets.
With the entry of independent brand MPV products into the market, the competition in China's MPV market will change from American and Japanese competition to a diversified competition pattern. At the same time, after the continuous improvement of the richness of models in the MPV market, consumers have more and more choices.
However, it is worth noting that the MPV market is relatively small compared to the sedan market and the SUV market. According to the statistics of the Association, the cumulative sales of MPV in 2021 were 1.055 million units, an increase of 0.1% over the same period last year. In the first quarter of this year, the wholesale volume of the MPV market was 204,000 units, down 7.8% year-on-year, and sales decreased by 17,000 units year-on-year, and the penetration rate of MPVs in the narrow passenger car market was only 3.7%, down 0.7 percentage points from the same period last year.
If we want to get a piece of the MPV market, we must not only meet the compound consumer demand for MPV products, but also give full play to the advantages of Chinese brands in intelligent networking and electrification, and open up a new luxury MPV track with intelligent networking and electrification as the core.