If it were not for the rise of China's local car companies, the auto market environment we are in now may still be the era of "high-priced and low-fuel vehicles". In order to better cope with the future development trend of the automotive industry, such as Mercedes-Benz, BMW, Volkswagen, General Motors, Toyota, Honda and other internal combustion engine technology pioneers have joined this "industry change", but the "bellwether" of this change is no longer foreign companies, but Chinese local car companies led by BYD. Recently, Honda confidently brought e:NP1 and e:NS1 two new pure electric SUVs to the Chinese market, hoping to open the door to china's electric vehicle market, but was "blocked" by BYD yuan PLUS.
Why are Honda's two new all-electric SUVs a competitor to BYD's yuan PLUS? Looking at the pricing, Honda e: NS1 has been listed for sale, priced at 175,000-218,000 yuan, the maximum endurance of 510 kilometers, the maximum power of the motor is 204 horsepower, with a 15.1-inch central control screen, the size positioning of the small SUV; BYD yuan PLUS is listed 2 months earlier than the former, priced at 13.78-16.58 million yuan, the maximum endurance is 510 kilometers, the maximum power of the motor is 204 horsepower, with a 12.8-inch central control screen, and the size positioning is compact SUV. From the perspective of model positioning and pricing information alone, bydir dollar PLUS represents still a domestic car based on "cost performance", while Honda e: NS1 represents still a joint venture car based on "technology flow", so why is it said that the yuan PLUS will stop e: NS1 at the door?
First of all, from the existing market performance analysis, BYD yuan PLUS was listed in February 2022, and then affected by the continuous sharp rise in raw material prices, from March 16, the overall price of all models increased by 0.6 million yuan. I thought that after the decline in cost performance, the market performance of the car will tend to be flat, but I did not expect that the sales of the car in March directly exceeded 10,000 units, reaching 10,017 units, from February sales of 4515 units soared by 5502 units, and the market performance of the contrarian rise proved two points: first, the market is actively transforming towards electrification; second, the market recognizes the product strength of BYD Yuan PLUS. In contrast, Honda e: NS1, positioned a lower level, the pricing is higher than the BYD dollar PLUS top price after the "price increase", which is invisibly for the consumer population pursuing cost performance, helping them further establish the consumption target.
Secondly, from the functional configuration, although BYD Meta PLUS falls into the inferior position above the size of the central control screen, the UI design of the system is more in line with daily habits, more like an intelligent tablet, the display content is delicate and rich, and the operation logic is relatively smooth. However, the BYD Yuan PLUS series is only equipped with a 5-inch LCD instrument, even if it has a more colorful display style, but compared with the Honda e:NS1's 10.25-inch full LCD instrument, it really affects the creation of a scientific and technological atmosphere. In terms of functions, the meta PLUS interprets the "cultural concept" of local car companies, and the configuration is more abundant, such as: 540 ° panoramic image, NFC/RFID key, remote control mobile vehicles and other functions are ahead of e:NS1, but the latter is not bad, the functional configuration is richer than the same level, belonging to the mainstream level of the industry.
In terms of power performance and endurance, BYD YuanPLUS all series adopt the same specification power configuration, the motor adopts the front layout, the maximum power is 204 horsepower, the peak torque is 310 Nm, the power parameters are similar to the conventional 2.0T fuel power, the official zero hundred acceleration is 7.3 seconds, and the performance does not need to be worried. It is worth noting that the Honda e:NS1 continues the power configuration tradition of the "fuel car", divided into low/high power versions, low power 182 horsepower, high power 204 horsepower, peak torque are 310 Nm, power performance has no advantage at all.
In terms of battery life, BYD Yuan PLUS provides two versions of 430/510 km of endurance, support fast charging, only 0.5 hours can charge the power from 30% to 80%, charging efficiency is higher, and then look at Honda e: NS1, providing 420/510 km of two endurance versions, also support fast charging, it takes 0.67 hours to charge the power from 30% to 80%, charging efficiency is not as good as the former. However, this is not the end, Honda e: NS1 chassis battery pack due to design problems, highlighting the chassis position, but lost the chassis passability as an SUV, while bydd yuan PLUS has no problem at all, this "differentiation" feature determines the leading position of BYD yuan PLUS.
epilogue
There is healthy competition in all walks of life, and survival of the fittest is a law of nature and a law of the market. For consumers, the choice of "cost-effective" consumer goods is easier to make themselves happy, at the same time, with the upgrading of consumption, people are not satisfied with the simple "cost performance", but also need to improve the "quality-price ratio", placed in the current electric vehicle market, people's needs are equally applicable. In recent years, the achievements made by Chinese local car companies in the field of new energy are obvious to all, promoting the reform of China's auto market at the same time, accelerating the advent of the era of electrification, and today's Chinese car companies are "anti-customer-oriented" and stand in a leading position in the electric vehicle industry.