In the era of fuel vehicles, the "Honda soul" is an abstract label given to Honda on the spiritual level by car fans, and the owner who drives the Honda model is called Honda powder. With the blessing of brand spirit + user worship, no Japanese brand can get higher spiritual recognition than Honda. In the era of electric vehicles, how to shape the electric soul like shaping the soul of Honda? is a topic worth discussing.
Of course, the most pragmatic thing at present is how to catch up with the gap in the field of electric vehicles. In this Japanese joint venture brand product competition, Dongfeng Honda took the lead in launching the e:NS1 pure electric SUV, according to the official statement, it is a new model with Honda's real electric vehicle thinking and architecture, with Honda product attributes.
The e:N series is a new pure electric vehicle brand released by Honda China in October last year. The "e" has the meaning of energy and electric( power); "N" has the meaning of New (new) and Next (evolution). The e:N series offers an intelligent and efficient pure electric architecture with two different drive modes: e:N Architecture F and e:N Architecture W. Among them, the architecture with the suffix "F" is mainly used to create small and medium-sized cars, while the architecture at the end of "W" will be used for the construction of medium and large cars. The Honda e:NS1 is positioned as a compact SUV and is therefore a product of the e:N Architecture F platform.
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What are the highlights of the Honda e:NS1 built by pure electric architecture?
Like most electric vehicles, the Honda e:NS1 features a futuristic design in terms of appearance. In the front part, the design of the all-LED integrated headlights + luminous H logo, compared with those split headlights or through-type light strip designs, is not too "light pollution", but also with a hint of mystery.
On the side of the body, a straight waist line runs through the entire body, making the body stretch and slender. At the same time, the D-pillar with a large incline angle and 18-inch aluminum alloy wheels have improved the sporty properties of the whole vehicle. In the rear part, the taillights adopt a very popular through-through design, and below it, the designer replaces the H logo with the word "Honda".
In terms of interior, the 15.1-inch large screen is very eye-catching, which should be the largest screen used in Honda's Chinese models. On the left side of the large screen, there is an ultra-thin LCD instrument, and under the large screen is a button-type electronic block, with a wrap-around atmosphere lamp, full of science and technology.
Such a large screen is certainly not only for eye-catching, it is equipped with honda CONNECT 3.0 exclusive version of pure electric vehicles, which integrates more than 20 functions such as natural and smooth AI voice assistant, car home interconnection, energy management, OTA online upgrade, etc., and is leading in advanced nature. In addition, the DMC driver state perception system, which is equipped for the first time, can effectively identify the driver's state, and even detect emotional changes to actively remind, with AR accurate intelligent navigation and panoramic automatic parking and other functions, taking into account the intelligent and safe driving experience.
In terms of space, although the Honda e:NS1 is positioned as a small SUV, it is influenced by Honda's "MM" concept (the crew space is larger, the mechanical space is smaller), and the front and rear seats are very abundant. Especially in the second row, legroom is not lost to many compact SUVs.
In terms of power, the Honda e:NS1 is available in two power versions. The 150 kWh version with a 68.8 kWh battery and a CLTC range of 510 km, while the 134 kW version with a 53.6 kWh battery has a CLTC range of 420 km. In addition, both versions are equipped with high-performance ternary lithium batteries. In the battery structure, the bottom is a solid aluminum profile box, the top has a high thermal insulation mica board, and the battery is also equipped with a distributed battery management system, which integrates hardware protection and software protection.
At the level of intelligent driving technology application, Honda e:NS1 is equipped with Honda SENSING safety super sense system, which includes full-speed domain adaptive cruise, active braking, lane keeping, road traffic sign recognition and other functions. In addition, the Honda e:NS1 is equipped with an automatic park assist system.
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Honda e: Where is the biggest advantage of the NS1 impact electric market?
On April 28, Toyota bZ4X will open pre-sale in China, and Nissan Ariya has also appeared in the Ministry of Industry and Information Technology, and opened blind fixation on April 27. Fortunately, the three models are of different classes, and the Honda e:NS1 has been able to avoid competition with these two fierce rivals.
At present, in the domestic market, there are exactly the same models as the Honda e:NS1 class, such as the Peugeot e2008, the Mazda CX-30 EV, and the Toyota C-HR EV. However, most of these models are "oil to electricity" models, coupled with the mileage like "playing", it is not a threat to the Honda e:NS1, which is based on the pure electric architecture and has a cruising range of more than 510km.
Honda e: NS1's future main competitors are still its own brand electric vehicles at the same price, and smart genie #1, which has just opened pre-sale in China. The advantage of the independent brand is high cost performance, and the honda e: NS1 model is cheaper, and the model level with the honda e: NS1 is higher; the smart genie #1 and the Honda e: NS1 are both small SUVs, and the price is similar, but the former has the super halo of Mercedes-Benz.
Of course, although the technical level has been achieved, the product also has good characteristics. But Honda e: NS1 in the domestic market, but also challenges and opportunities coexist. In the fuel vehicle market, Honda has won the title of technology maniac given by a large number of fans, and there is also a saying that "one Japanese field, one Honda for life". Therefore, in the era of electric vehicles, in addition to leveling the gap, the most important thing is to regain or pan in the era of fuel vehicles, consumer recognition of it. Because at present, any Japanese brand launches an electric vehicle, consumers are more skeptical. Gaining a sense of trust and product recognition is the first step taken by Honda Electric Vehicle in China, and it is also a step that other Japanese electric vehicles cannot ignore. In the domestic electric vehicle market, Honda e:NS1 is more like a model that expresses its determination and demonstrates its technical capabilities in the field of electric vehicles, but it is undeniable that it has played a role in carrying forward the upper and lower levels.