A few days ago, in addition to BYD announcing that its sales in March exceeded 100,000, there is also a very important news that it has directly stopped the production of fuel vehicles.
In the previous monthly sales list, BYD would put forward the sales of fuel vehicles separately, in fact, the sales volume was only 4 figures. So many friends are asking, is there any point? Produced and sold not much.
The most important thing is that now the new energy vehicles have sold so much, the scheduling is not win-win, the car can not be handed over at all, and the car cycle is more than 2 months and 3 months.
Why not cut off the production of fuel vehicles and directly take them to new energy vehicles? This can also reduce the model, reduce the follow-up trouble, the most important thing is to vacate the production line, so that you can speed up the delivery speed, this is the king.
So is the signal that BYD has stopped production of fuel vehicles announcing a comprehensive entry into the era of new energy vehicles?
This problem many friends are concerned about, especially friends who want to buy a car in the near future, is it still necessary to buy a fuel car? In fact, we have to look at this problem dialectically.
A fuel vehicle discontinuation of its own situation
First of all, BYD's suspension of production of fuel vehicles, indeed because of itself, the proportion of fuel vehicle sales has been very small, and squeezed a lot of resources, so it is better to free up and concentrate on pure electricity and hybrid.
Moreover, BYD's fuel vehicles are all low in price, their profits are low, and after they are sold, there are still a lot of problems in the follow-up, because a small amount of sales, and to occupy a lot of resources, itself in the allocation of resources is not appropriate.
BYD's suspension of production of fuel vehicles, from my understanding, is only adapted to its own development, does not mean that the entire large industry, fuel vehicles have entered a dead end, and then fully switch to new energy.
Second, the state vigorously promotes new energy vehicles
From the perspective of the entire automobile industry, in fact, since the beginning of our country's vigorous promotion of new energy vehicles in the past few years, all automobile companies want to eat new energy.
It's just that there are some strong technical strength, it goes fast, the weak technical strength goes slowly, and even some technical strength does not have, and now it has not turned around.
And at present, this kind of tram, plug and mix, the best promotion in the world should belong to our country.
So from the perspective of the whole world, although everyone is shouting slogans and shouting when to completely stop producing fuel vehicles, the road is still relatively long in these years.
Because after all, just like our country, the current new energy promotion of such a good situation, to achieve full popularization of trams and plug-in mix, then for the entire charging, as well as the load of electricity it is also very large.
As far as my own understanding is concerned, BYD's suspension of fuel vehicles this time does not mean that the entire industry has begun to cut off fuel vehicles and start to turn to new energy vehicles in its entirety, which can only explain some of the particularities of BYD's own enterprises.
BYD went with the flow
The suspension of fuel vehicles, for BYD, is actually a natural process, after all, its new energy sales accounted for a very large proportion.
And the current domestic situation, it can be said that it is a dozen ten, all other new energy vehicles combined, sales are estimated to be less than BYD's one-month sales.
4. Reshape the brand image
Because before BYD, fuel vehicles were made of low-end and low-end, and many of them were sold to the rural 3-line and 4-line market, so it was actually unfavorable for the shaping of the entire brand.
Now it is rare to see BYD's fuel vehicles in the urban area, basically selling fuel vehicles, before which they were all county towns, including the market in townships and towns, which were still selling.
Therefore, this piece of cutting is also conducive to the promotion of its own brand, focusing on the new energy sector to do a good job of becoming bigger and stronger.
suggestion
Finally, Brother Meow also gave BYD a little advice from a rational point of view.
Now that there is an explosion of orders, sales have suddenly swelled, but they must not swell.
Especially in this case, we must do a good job in quality control and service, because quality control and service may directly affect the upward growth of the brand.
If quality control cannot keep up, or the service cannot keep up, especially if there are some new energy safety problems, it is likely that it will be it, and it will fail.
Therefore, at present, while sales are soaring, we must do our own internal strength, so that we can really sit on the head of the new energy vehicle.