BYD launched 4 models in one go Looking back on the era of joint venture cars lying to make money has passed

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On April 10, 2022, the "HanWei Guanzhi" lunar super conference was held, and BYD officially unveiled the mystery of the fully advanced Han family products, namely Han EV Genesis Edition, Han EV Qianshancui Limited Edition, Han DM-i, and Han DM-p, with a price range of 215,800-329,800 after comprehensive subsidies.

After the han family's pricing was announced, I saw BYD's confidence and looked back, and the domestic car has achieved a perfect transformation.

Just last year, we often said that less than 150,000 is the world of domestic cars, and the domestic SUVs represented by the Haval H6 have formed an encirclement of the joint venture SUVs.

More than 150,000 is the threshold of domestic cars, almost occupied by joint venture cars, independent brands have tried to break the barrier, Changan CS95, Haval H9, Trumpchi GS8 and other models have appeared in the past.

It has achieved a good momentum, but it has always been difficult to achieve results, and sales have been flat, and it is difficult to form an effective impact on the strongest barriers of joint venture vehicles.

Now everything has changed, according to the March data of the Automobile Dealers Association, the Song family sold 26,729 vehicles, the Tang family sold 9,625 vehicles, and the Han family sold 12,359 vehicles.

The guidance price of these 3 cars is more than 150,000, breaking the embarrassing situation that domestic cars are difficult to break through the threshold of 150,000, and the key is only the sales volume of delivery.

At present, BYD's cumulative undelivered orders have reached 400,000 units, and it is still increasing month by month.

BYD conservatively expects to sell 1.5 million units in 2022, and if the supply chain is good, it is expected to hit the sales target of 2 million units.

Last year, the average single price of BYD has surpassed Volkswagen, and this year it has formed a new breakthrough in sales, which is also a breakthrough for domestic cars.

We need to know a very cruel reality, high pricing is not necessarily a good car, high pricing can also achieve high sales is destined to be a good car, especially for domestic cars.

It is too difficult for domestic cars to achieve high sales at high prices, the difficulty is stubborn prejudice, the difficulty is the support of brand power, and the difficulty is the breakthrough in technology.

How to break through these 3 problems?

Every era has an outstanding car company in each era, before ford, after Toyota, in the century of automobile development history changes, BYD stood out.

DM-i super hybrid, blade battery, e platform 3.0 has been released one after another, BYD technology fish pool has brought surprises again and again, successive breakthroughs in technology, breaking the prejudice of consumers, at the same time more and more people recognize BYD, recognize domestic cars.

In the whole year of 2021, BYD's global cumulative sales reached 730093 vehicles, of which new energy sales were 593,900 vehicles, occupying 9.1% of the market share of the global new energy market, and achieving the top sales in the domestic new energy market for 9 consecutive years.

In the past March, BYD's monthly sales reached 104338 units, and EV models and DM-i models jointly exceeded the 50,000 mark.

On April 3, BYD announced the suspension of production of fuel vehicles, becoming the first car company in the history of automobile development to make a perfect transition from a traditional car company to a new energy vehicle.

BYD is becoming the next "Toyota" in the field of new energy vehicles, or we can be more confident that domestic new energy vehicles led by BYD are fully participating in the development of new energy vehicles as leaders.

BYD launched 4 models in one go, and the era of joint venture cars lying to make money has passed

Domestic cars in the field of cars have always had shortcomings, before in the A-class car market, only Emgrand and Yidong can achieve a certain sales volume, and the guidance price of these two cars has not exceeded 100,000 yuan, in terms of pricing is directly abandoned and Langyi, Xuanyi, Corolla head-on competition.

After that, BYD launched the Qin PLUSDM-i guidance price of 11.18-15.18 million, which directly touched the core price range of the joint venture car, and the guidance price was higher than that of the Corolla, and in March, the Qin family achieved sales of 24797 vehicles, and the Qin PLUSDM-i increased by 468.4% year-on-year.

The front of the joint venture car is hard, directly snatching away the market share of the joint venture models such as Corolla, Xuanyi, Langyi, and Sagitar, and the era of the joint venture car wanting to lie down and make money is gone.

February sales rankings, March rankings have not yet been announced

However, all this has just begun, BYD has reached the price threshold of BBA, Han EV Genesis Edition, Han EV Qianshancui Limited Edition, Han DM-i, Han DM-p, the price range after comprehensive subsidies is 21.58-32.98 million.

This price point can compete with Camry, Accord, Tianlai, Asian Dragon, Passat, Andrton downwards, and can rob potential customers of BMW 3 Series, Mercedes-Benz C-Class, audi A4L upwards.

Many people may not believe it, but after looking at the product strength of these 4 models, my judgment is even more firm.

HanEV Genesis Edition focuses on endurance and performance, and with the blessing of wide temperature range high-efficiency heat pump air conditioning and battery direct cooling and direct heating technology, HanEV Genesis Edition CLTC has a range of up to 715km.

In terms of charging rate, Han EV Genesis Edition has a super fast charging ability with a maximum increase of 150km in charging for 10 minutes and a charge from 30% to 80% in 30 minutes, ranking first in the same level in terms of battery life performance and charging efficiency.

The main ultra-long endurance of electric vehicles, usually at the expense of performance, Xiaopeng P7670N + endurance of 670km, zero hundred acceleration performance of 6.7 seconds; Extreme Kr 001 ultra-long endurance version of the single motor WE version of the endurance of 712km, zero hundred acceleration performance of 6.9 seconds.

The HanEV Genesis Edition is completely different, the system has a comprehensive maximum torque of up to 700N·m, the performance is equivalent to the V10 engine, and zero hundred acceleration only takes 3.9s, ending the history of long-endurance models with insufficient power.

HanEV Qianshan Cui Limited Edition main design and personality, Qianshan Cui is taken from Cheng Ju's "Three Peaks Caotang" in "Rain washes a thousand mountains and wants to float, and the rice and pine streams have competed for the current".

The paint is one of the biggest highlights of this car, and when you look closely in the light, its colors are more flexible in the high and cold of the pale and ancient green, crystal bright, without losing the low-key luxury.

At the same time, the HanEV Qianshancui Limited Edition is also equipped with a series of exclusive exterior interior sports kits, carbon black wheels, blackened front and rear headlights, high-performance stone green four-piston pliers (front), green carbon fiber materials, etc., so that the Han family also has a tide play attribute.

Han DM-i gives people with mileage anxiety more choices, oil and electricity, opening up medium and large sedans "4.2L power loss fuel consumption + 1300km comprehensive endurance."

Han DM-p eliminates mileage anxiety while providing powerful performance, subverting performance to create medium and large sedans, and achieving a new height of hard power of "3.7s zero hundred acceleration + 5.2L power loss fuel consumption".

These 4 models, the appearance of BYD's global design director Wolfgang Egger led by the efforts to create, continues the "longyan aesthetics", I believe everyone has seen the real car, the overall look is more exquisite, especially the "Chinese knot" taillights, let people shine.

The interior is created by Bydir's global interior design director Michel Paganetti, using a wrap-around character interior design language, extracting the "product" font arrangement method in ancient buildings, and the Chinese style design makes the Han family model car as its name suggests, atmospheric, confident and unique.

As of 20:30 on the evening of April 10, the cumulative orders for these four models have exceeded 48,136 units.

Only a strong product force coupled with a strong sense of identity can achieve such results,

I believe that the joint venture car companies should not be able to sit still when they see such sales.

Write at the end

Or that sentence, everything has just begun, the domestic car new energy vehicle led by BYD is rising rapidly, the domestic car has the technology, ability, and confidence to compete head-on with the joint venture car, and the era of the domestic car has arrived!

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