A few days ago, a fellow called Xiaobian in the middle of the night, saying that he wanted to buy an electric car, with a budget of 300,000, and at the same price, he had seen a lot of models, and also ran a lot of 4S stores, and finally locked his eyes on BYD's Han and Tesla's Model 3 between these two cars. Not only my hometown, many netizens have also struggled with the choice of two cars, and today Xiaobian will expand on the market performance of the two, the difference between the two and the audience.
First of all, let's talk about the price, after all, the car that puts aside the price is a hooligan. The official guidance price of BYDHan EV is: 21.48-32.98 million, there is currently no discount. The official guidance price of Tesla's Model 3 is: 291,000-36.79 million yuan, the dealer quotation is: 27.99-36.79 million, and the low-end model has about 10,000 discounts.
In these two configurations, the range performance of the Han EV is better, and the battery life performance of the Model 3 is stronger
The closest price between the two is the Han EV 2022 Genesis Edition 715KM flagship, the dealer offer is: 287,500 and the Model 3 2022 rear-wheel drive version, the dealer offer is: 279,900, the difference in price between the two is 0.76 million. In terms of power, the Han EV has a maximum horsepower of 245 hp and an official 100 km/h acceleration of 7.9 seconds, while the Model 3 has a maximum horsepower of 264 hp and an official 100 km/h acceleration of 6.1 seconds. In terms of cruising range, the Han EV is 715km, the Model 3 is 556km, and at the same price, the Model 3 has better power, while the BYD Han EV has a stronger endurance.
Although there is overlap in price between the two, the Han EV is positioned as a medium-sized sedan and the Model 3 is positioned as a mid-size car
In terms of size, the length, width and height of THE BYD Han EV are: 4995/1910/1495mm, the wheelbase is 2920mm, the length, width and height of the Model 3 are: 4694/1850/1443mm, and the wheelbase is 2875mm, which shows that the Han EV is larger than the Model 3 in size, which is actually not surprising, because the Han EV is positioned in a medium and large car, and the Model 3 is positioned in a medium-sized car, and the Han EV is obvious in the model positioning. It's just that the prices of the two overlap, so many people will think that the positioning of the two is consistent.
In terms of sales, Tesla Model 3 sold 26,024 vehicles in March this year, accounting for 39.54% of Tesla's sales in China and 11.1% of mid-size car models, it can be said that Model 3 supported Tesla's sales flag in the Chinese market, while BYD Han sold 10,178 units in March this year, accounting for 9.78% of ATTI's share and 20.29% of medium and large models. Han EV sales are good, but the Model 3 is obviously better.
Tesla's product layout is developed from top to bottom, while Model 3 is developed from bottom to top
Tesla's advantage in sales is largely because it is very smart in product layout, it first launched the Model S and Model X, two high-end models, in order to improve people's awareness of Tesla's brand positioning, improve brand image, let everyone think that Tesla is a high-end brand or even a luxury brand, and then launch model 3 and Model Y such as the volume of models, so that consumers in the purchase of Model 3 and Model Y models, there is a kind of " Spend a small amount of money to do big things" feeling, the Chinese people will have such a mentality, so there will be more consumers willing to pay for it.
And BYD is coming from low-end products step by step, so there will be many consumers who have a skeptical attitude towards its high-priced products, is it worth the price? In layman's terms, I can buy a Han EV for about 300,000 yuan, and I can also buy a BYD F3 for 50,000 or 60,000 yuan, all of which are BYD, so why should I spend about 300,000 yuan to buy a Han EV? This question arises.
In terms of audience, Han EV in the "Dragon Face" design language blessing, so that the entire exterior interior is very tough, more popular with the big guys, on the contrary, Model 3 is more rounded appearance, simple interior and intelligent features, it is easier to get the pet of the little sister.
Electric EV: Buy a tram to pay attention to cost performance, have a rational choice to buy, and avoid blindly pursuing the brand
BYD's development in new energy technology in recent years is obvious to all, itself has a wealth of experience in car manufacturing, coupled with high value, solid materials in interior workmanship, riding comfort and blade battery blessing and other advantages, and reasonable pricing, I believe that sales will further increase in the future.
Tesla's advantages lie in the intelligent configuration, good acceleration and the so-called high-end image in people's minds. If you like Tesla's exterior interior and sense of technology, then you can consider it, if you are thinking that Tesla is a luxury brand and choose to buy, personally feel that it is not necessary, buy a car, especially an electric car to be more rational, the focus is on its cost performance. In addition, Tesla CEO Musk also mentioned that Tesla is going to play the role of Toyota Volkswagen, not a luxury brand. On the contrary, I think that consumers who buy Han EVs are relatively more economically powerful, because they can say that they have got rid of the shackles of the brand and will not pursue the brand for the so-called face.