Bleak sales are more uncomfortable than discontinued, but the new version of DS9 is still coming, and no one recognizes the good car?
At that time, as long as it was a domestic joint venture brand, there was often no need to worry about sales, after all, independent car brands started very late. But there are also some imported overseas brands that are a little unsatisfactory, such as the representative DS brand in the French luxury field, this brand technology heritage comes from Peugeot Citroen, according to the strength is not bad.
But the Changan DS of that year has been losing money after struggling to support for several years, so Changan Automobile decisively disbanded, and now the DS brand is already a product of Baoneng Group, and it is still selling and producing, but from the sales point of view, the representative of the French luxury brand DS9 monthly sales basically maintained a double-digit level, a total of 6 cars were sold in January this year, even if the sales increased sharply in April, only 58 vehicles were sold.
Selling dozens of cars a month is almost more uncomfortable for a product than stopping production, because in this case, it is necessary to maintain the operation of the production line, and the profit margin cannot be guaranteed at all. But after being taken over by Baoneng Group, this DS9 model has become a signature product, and it is impossible to stop production, not to mention that the Shenzhen factory has to supply global demand, so this car will continue to be updated, and the new 2023 model has recently appeared in official makeup photos.
From the size standard, this DS9 luxury sedan can only be regarded as a mid-size B-class car, and this update is only an annual routine facelift, the total length of the body is 4933mm, the width is 1855mm, the wheelbase reaches 2895mm, the size parameters are relatively close to the new generation of Buick LaCrosse or the new generation of Ford Mondeo, which belongs to the level of sufficient rear space in the mid-size B-class field.
Although the new model still continues the exterior design of a few years ago, it is undeniable that the French designer team does have two brushes, especially the DS brand positioning is luxurious, so the design simply has the feeling of a work of art. The front of the car is still a family center net design, and the two sides of the front of the car use crystal diamond rotating LED headlights, and the key also extends the tear-stain daytime running light strip similar to the Dongfeng Peugeot 508L. Although the size of the body side is not particularly long, the streamlined and hidden door handle effects are in place.
If compared with the curved screen provided by the Buick LaCrosse, or the full screen used by the Ford Mondeo, this DS9 screen configuration is not so sci-fi, but provides a more mainstream digital LCD instrument cluster with a floating navigation car screen. However, from the details of the materials, you can see the luxurious texture of the French system, as long as the parts that can be touched are almost covered with the first layer of cowhide, and the high-end atmosphere is quite in place.
The reason why this car is not popular in the Chinese market may also be that the power configuration is relatively entry-level, because it is only equipped with a 1.6T turbocharged engine, which is indeed a small displacement in the luxury field, and the maximum output of 215 horsepower is actually not weak, and the key is the blessing of Aisin 8at.