In the era of fuel vehicles, Honda's cars are known as "buying engines and sending cars", and its subliminal meaning is to praise Honda's advanced engine technology, and the essence of the vehicle lies in the internal combustion engine. In China, the talk of this "terrier" even overshadowed Honda's "space magician" for a time, which shows the high degree of recognition of Honda's car engine by domestic consumers.
However, when the wave of electrification hits, the era of fuel vehicles gradually strides towards the era of new energy vehicles, and Honda Motors after losing the engine, what is the "talking point"? Or from another point of view, consumers in the era of fuel vehicles will choose Honda models because they are convinced of the engine performance of Honda cars, so why should current consumers choose a Honda new energy model?
On the evening of April 27, the launch of the Honda e:NS1 was equivalent to answering this question head-on. The new car is positioned as a small SUV, based on the e:N Architecture F platform developed by Honda, using a front-mounted motor layout, with a battery capacity of 68.8kWh, a total of 4 models have been launched, and the price range after subsidies is 175,000-218,000 yuan.
Half a year ago, in order to quickly complete the transformation towards electrified brands, Honda released a new pure electric vehicle brand - e:N, indicating the official opening of Honda's new prelude in the market. The e:N brand will also rely on the intelligent and efficient pure electric architecture - e:N Architecture to build.
From the official explanation, we can see the core of the development of Honda's new energy models: the "e" in the e:N brand refers to energy, that is, the interpretation of power, and can also be the interpretation of electric (electric energy). On the other hand, "N" is an English interpretation of New and Next, which means that the series is new and evolving.
It is worth mentioning that the e:N series products are built with the Chinese team as the center, and also around the needs of consumers in the Chinese market, redefining pure electric vehicles with the new values of "movement", "wisdom" and "beauty".
In essence, engine technology is a manifestation of car manufacturing technology, and consumer recognition of Honda engine is actually a recognition of Honda's "technical control". The same reason is still common to new energy models. Although the engine no longer appears on new energy models, in terms of science and technology, new energy models have a larger display platform than traditional models. This is the answer given by Honda - buy a car and send technology!
From scratch, the new logo design of the e:N series has added "Heart beat heartbeat interactive lamp language", which realizes a variety of light expressions under the charging link. Of course, this can only be regarded as a "fun technology" embodiment, but it is enough to break the "stereotype" of Honda models in the first look - the new car is more lively and vivid!
Secondly, the new trains are equipped with DMC driver status perception system, support OTA online upgrades, and also integrate more than 20 functions such as natural and smooth AI voice assistant, car home interconnection, and energy management. Among them, the DMC driver state perception system equipped for the first time can effectively identify the driver's state, and even detect emotional changes to actively remind, with AR accurate intelligent navigation and panoramic automatic parking and other functions, taking into account the intelligent and safe driving experience.
In order to achieve these high-end technologies, Honda e:NS1 naturally needs to have better core strength to support. The new car is equipped with an "e:N OS" full-stack intelligent control ecosystem, which integrates Honda SENSING, Honda CONNECT, and intelligent digital cockpit. Among them, the Honda SENSING 360 intelligent driver assistance system has been further upgraded and optimized, and the perceptual range can be extended from the front and rear of the vehicle to the full range.
At a deeper level, the Honda e:NS1 is equipped with a front-drive e:N Architecture F intelligent and efficient pure electric architecture, and the electronic control assembly has become more than 40 times that of ordinary EV models, and there are more than 20,000 kinds of control scene algorithms, which can easily cope with various driving environments. At the same time, it is also for the daily actual use of Chinese consumers to create, for the electric vehicle is easy to cause vertigo, delicate and accurate motor control by constantly adjusting the pedal response and power output characteristics, perfectly resolve the problem of motion sickness. In terms of cruising range, it is equipped with a battery with a maximum cruising range of more than 500 km.
In terms of scientific and technological performance, Honda e: NS1 has enough sincerity to show, but personally believe that its most essential competitiveness lies in the basic strength. Honda e: NS1 subsidies after the price is about 200,000 yuan range. For this part of the consumer, the practicality of the vehicle is indispensable, whether it is daily use or after-sales maintenance content, there are higher requirements.
Looking at the new energy market, there are basically signs of polarization, on the one hand, Tesla and other new forces are the main high-end products, and the other side is the Hongguang MINIEV as the main low-end cost-effective products. These products have a common disease - the foundation is too weak, mainly reflected in the adjustment of vehicles and car manufacturing experience, which is also the biggest gap between independent brands and foreign brands in the past, and countless independent brands have used time and experience to tell us that this gap is not so easy to smooth.
Honda e:NS1 relies on Honda's years of experience in car manufacturing and tuning skills, making it have a strong basic competitiveness. On the one hand, it has Honda's excellent technology for driving control, and users do not need to re-"familiarize themselves with driving habits; on the other hand, under the name of many years of car-making experience and space magician, Honda e:NS1's space is extremely practical, and these seemingly unimportant contents actually have a strong presence in our car life. To give a simple example, the same storage space, whether the design of the place is convenient, whether the design space is reasonable will greatly affect your mood of using the car at that time, and Honda is just a strong hand in this regard.
Incidentally, with advanced manufacturing technology and strict quality control standards, Dongfeng Honda has been recognized by 7 million users in China. Under this premise, the quality and reliability of e:NS1 must also be more reassuring to consumers, isn't it?
The arrival of Dongfeng Honda e:NS1 will lay the foundation for Honda in China's new energy market. At the same time, this new car also allows consumers to see Honda's true ability in the field of pure electricity. According to Honda's plan, there will be more Honda e:N sequence products in the future, if you are also interested in it, then we may wish to look forward to it together!
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