Last night, Dongfeng Honda's first suspension Honda pure electric vehicle e:NS1 announced the official price, the new car launched a total of 4 configurations, after subsidies price of 175,000-218,000 yuan.
In fact, as early as the opening of the test drive, car life met some friends who wanted to buy e:NS1, realizing that in fact, many people have no concept of the configuration of this tram.
As the first pure electric SUV of the Honda brand in China, all the performance of Dongfeng Honda e:NS1 is very valuable for consumers. So at the beginning of the listing, we just borrowed this topic to have a good chat.
Two endurance, four configurations, the knife method is quite accurate
It is said that Cook in the digital world is famous for his "knife method" precision, but in the automotive industry, the price and positioning of E:NS1 to the East can also be said to be "knife precision", straight to the consumer's key.
In the past fuel models, a car may have more than a dozen different configurations, but there are only four configurations on e:NS1 - the fewer the configuration, the more selective the user, in fact, the more able to retain the user.
In terms of power and endurance, the Higashimoto e:NS1 has launched two versions: a model with a maximum power of 134 kilowatts has a cruising range of 420 kilometers; and a model with a maximum power of 150 kilowatts has a cruising range of 510 kilometers.
Although the manufacturer did not highlight the performance of the power parameters too much in marketing, in the test driving experience before the car life and spicy car, even the model with an electric power of 134 kilowatts was very direct and crisp in the power output, and had a good driving pleasure.
Driving pleasure is the biggest difference between e:NS1 and other models of the same level, based on "e:N Architecture F", e:NS1 in the electronic control assembly has become more than 40 times more than ordinary EV models, up to 20,000 kinds of control scene algorithm, to achieve more driving scene coverage, such as for the electric vehicle in the acceleration caused by the feeling of vertigo, e: NS1 through the delicate and precise motor control, constantly adjust the pedal response and power output characteristics, the degree of optimization.
Therefore, in the case of the control power is still very "Honda", we may wish to choose from the two endurance versions of 420 km and 510 km, according to the different car needs of different car scenes, so it is easy to choose a lot.
The 420km endurance version is selected, and the driver assistance system is the highlight
When buying a car, the choice of configuration is important, but as far as the current market is concerned, manufacturers no longer need "low configuration" to pull down the price, so the "entry-type" configuration has become the basic model, and other higher configuration models, in this basic version to increase the needs of different groups of functions, so that users can choose in their own needs of the configuration gear.
Take e: NS1, as the entry-level version of the e-type version, the configuration provides a 10.25-inch full LCD instrument, a 15.1-inch central control screen and a car networking system, and also provides full LED headlights, automatic headlights and other functions. This is already a high configuration for a small SUV.
However, it is worth noting that the e-type version only has a crystal white exterior and a black interior, and there is no door to other colors. The e-chi version not only adds nebula blue, color crystal black, cabernet red appearance, the interior also has white optional, and the color combination is relatively rich.
At the same time, the e-chi version also has Honda SENSING driver assistance system, wireless charging, high thermal insulation panoramic canopy, front seat heating and other functions added, so the e-chi version, which is 14,000 more expensive than the e-type version, is relatively more worth choosing.
Take the Honda SENSING driver assistance system, in the e-chi version of the model, there are more parallel assist, lane departure warning, lane keeping assist, road traffic sign recognition, active braking system, greatly improving the active safety performance.
Long endurance version chooses e-environment, BOSE audio is very valuable
Among the two models with long endurance, the e-moving version is priced at 207,000 yuan, which is 18,000 yuan more expensive than the 420-kilometer endurance e-chi version, and the additional configuration includes a 150-kilowatt motor, a 68.8-kilowatt battery pack, fatigue reminder, an electric induction tailgate, a built-in driving recorder, face recognition, a streaming media rearview mirror, and AR real-life navigation. At the same time e dynamic version, the appearance of the increased sparkling yellow can be selected.
The top e-environment version, compared with the e-dynamic version is 11,000 yuan more expensive, the additional configuration includes: front parking radar, 360-degree panoramic image, automatic parking, co-driver ESC seats, rear seat heating, 12-speaker BOSE audio, reverse power supply, white interior, etc.
So is there a need for a top match between the e-dynamic version and the e-realm version? A fan of the old owner of dongben told us that if it is him, it will directly be in place on the top match, the difference between the two is 11,000 yuan, and the top version of the model is more equipped. "Even if you can't use automatic parking, external power supply, front and rear seat heating, but bose sound is definitely worth more than 11,000!"
As we all know, the car audio effect is good or bad, the speaker is not the decisive factor, and the sound effect adjustment, power amplifier, soundstage position, etc. have a very big relationship, if you spend 11,000 yuan to install the audio, it is not easy to achieve the effect of the original factory. Therefore, there is a demand to go directly to the top.
In fact, if you can match the configuration designed by the manufacturer in these four models, it is easier to choose the product that suits you, and you don't have to be too attached to the configuration of "which is essential" and "which is not essential".
For Dongfeng Honda, the user base of more than 7 million car owners is an advantage that the new car-making forces cannot have. Through the experience data of these car owners in car selection, car purchase, car use and even maintenance, Dongfeng Honda can understand the needs and mentality of different types of consumers, so as to create technologies, products and services that are more in line with the tastes of Chinese consumers.
From the perspective of e:NS1 car, Dongfeng Honda has played its advantages in this regard just right, whether it is to cater to the design and materials of young people's exterior interiors, or the control of "Honda flavor", all of which have brought a different experience to the small pure electric SUV market.
At present, users can already book new cars through the Dongfeng Honda e-mobile Mini Program and the Dongfeng Honda App, and more convenient services will be provided around the service scenarios of the whole life cycle of consumers.
Therefore, for the market potential of e:NS1, it will not only attract many old owners of Dongfeng Honda to carry out "oil substation", but also allow more young people who intend to buy pure electric models to be continuously planted by its products and services.
Note: The above pictures come from the brand official