Electrification of the great tide Hao Hao soup.
In 2021, China's new energy vehicles reached 3.521 million units, accounting for 54% of global new energy vehicle sales, ranking first in global new energy vehicle sales for seven consecutive years.
In the face of the common goals of "carbon neutrality" and "carbon peaking", both traditional car manufacturers and new car manufacturers have opened the road to full electrification. China is shifting from the world's largest single-selling market for new energy vehicles to the world's largest new energy vehicle market.
The trend of history is irreversible, and many international auto giants have also joined China's electrification vision. Unlike Chinese car companies, which hope to achieve curve overtaking through electrification, international giants are considering how to combine them with their traditional advantages, car-making experience and new energy technology.
Among them, some brands are gradually exploring, some brands are watching the fire from the other side, and some brands have been ALL IN. Different countries of car companies have their own differences, such as the United States as the representative of the United States pre-technology is now accelerating the follow-up, the Volkswagen representative of the German system is still gradually testing, while learning while doing; while the Japanese system, which accounts for three of the world in China's traditional automobile market, is obviously hindsight, only Honda took the lead in clarifying the strategic transformation of comprehensive electrification, and issued a series of plans and visions, taking the lead in rushing.
This may be related to Honda's inner spirit. Since its inception, under the leadership of founder Soichiro Honda, Honda has been willing to break all boundaries and shackles, with an engine to drive everything, from airplanes, small lawn mowers, where there are engines, Honda wants to see how much power the dream is. Therefore, for the drive method in the name of electricity, Honda naturally will not give up research, and even study with GM.
On October 13, 2021, Honda China announced that after 2030, all new models launched by Honda in China will be electric models such as pure electric vehicles and hybrid vehicles, and no new fuel vehicles will be launched. In order to achieve the transformation to electrification in driving, Honda released five concept cars in one go last year, and the strength and boldness should not be underestimated.
On April 25, 2022, at the "Honda e:N Brand Night" event, Honda China released the brand slogans of "e:N Brand Declaration" and "Reinventing EV Driving Fun", and announced the launch time of Dongfeng Honda e:N1, the first mass-produced model of the e:N brand, and GAC Honda e:NP1 will start pre-sale in May. Honda's electrification business in China has ushered in a new chapter.
As mentioned earlier, the international giants with brand accumulation and car manufacturing experience are not only thinking about building an electric vehicle, but also considering how to combine electrification with the traditional advantages of the brand itself, car manufacturing experience and new energy technology. Apparently, Honda, determined to transition to electrification, has found the answer.
Katsushi Inoue, Head of Honda China, said, "Since its inception, Honda has always adhered to the concept of "respecting people" and created its own ideal car. In the EV era, Honda's original intention has not changed, e:N brand embodies Honda's more than 70 years of car-making genes and brand beliefs, and integrates China's advanced electrification and intelligent technology, e:NS1 and e:NP1 are the first models we launched with absolute confidence, is to give consumers vigor and ultimate fun of EV, e:N will definitely reshape EV driving fun. ”
In order to reshape eviction, e:NS1 and e:NP1 under the e:N brand have three core values of "movement", "wisdom" and "beauty".
"Moving", "wisdom", "beauty" reshapes EV driving fun
In terms of design, e:NS1 and e:NP1 are based on the "one touch of the future" design concept, the hair light H standard, the charging port that perfectly integrates into the front face, the "Heart beat heartbeat interaction lamp language" that moves with the power when charging, and the new Honda text at the rear of the car, all highlight the new attitude of the Honda electric brand.
In terms of control, e:NS1 and e:NP1 are based on the intelligent and efficient front-drive pure electric architecture "e:N Architecture F", equipped with the integration of high-efficiency, high-power drive motors and large-capacity, high-density batteries. And for the daily use environment of Chinese consumers, more than 20,000 daily car scenes are simulated, the motor is optimally set, the best balance between control and comfort is sought, and at the same time, by constantly adjusting the pedal response and power output characteristics, the seat system and the suspension system are repeatedly adjusted, so that the user's body posture and line of sight changes and changes in the vehicle attitude are always integrated, bringing the best driving pleasure. In addition, sporty Honda EV Sound acceleration sound is added in Sport mode to provide a more stimulating acceleration experience for motorists.
In terms of intelligence, e:NS1 and e:NP1 are equipped with the e:N OS full-stack intelligent control ecosystem, which integrate Honda SENSING, Honda CONNECT 3.0 exclusive version of pure electric vehicles, the DMC driver status perception system and the intelligent digital cockpit system for the first time, bringing users a new human-computer interaction experience and intelligent safety assistance guarantee. At the same time, the 15.1-inch ultra-large HD ultra-thin bezel central control screen, the 10.25-inch color full-LCD digital dashboard, and the streaming media rearview mirror all make the interaction between the vehicle more convenient.
Honda all-electric era production and sales model upgrade
To accelerate the transformation of electrification, in addition to product transformation, the production and marketing model must also be upgraded.
In terms of production, GAC Honda's new new new energy exclusive factory will be put into operation in 2024, fully applying 5G technology, making the production side intelligent innovation, achieving rapid response to personalized product needs, and creating a benchmark for Honda's "smart" and "low-carbon" factories. In addition, Dongfeng Honda's new plant specializing in the production of electric vehicles in the Wuhan Economic and Technological Development Zone will also be officially put into operation in 2024, with a basic annual production capacity of 120,000 units at an early stage.
In terms of sales, with the launch of the two new cars, the online cloud showroom experience store will be launched synchronously, and the offline physical store will be fully upgraded. GAC Honda will first launch electrified sales service stores and supermarket stores in Beijing, Shanghai, Guangzhou and other places, and Dongfeng Honda will set up an "e:N brand zone" in the existing special stores.
In terms of services, Honda provides services through a network of more than 1,200 specialty stores that are now located across the country, supporting an e:N lifestyle full of fun, peace of mind and safety.
Edit the afterword
By combining Honda's car-making experience, brand strengths and China's advanced intelligence and electrification technologies, Honda will continue to provide consumers with unique pure driving pleasure in the EV era.
With the launch of e:NS1 and e:NP1 models, Honda's electrification business in China has ushered in a new chapter.
According to the plan, by 2027, Honda China will successively launch 10 e:N brand models, and the historical trend of electrification will come head-on.