The global auto market is surging, traditional car companies are sparing no effort to transform, and the new forces led by Tesla are soaring all the way to "seize" the cake of the new energy market, and a fight between the new and old forces of car manufacturing has become more and more tense.
In the face of the surging wave of electrification, is it passively waiting for the opportunity to move, or actively seeking to change the thunder attack? As a car company that integrates 70 years of car manufacturing history, Honda gave us a "brand night" appetizer in the early stage of the market on April 25 e:NS1. At the event, Katsushi Inoue, Managing Director of Honda Giken Industries Co., Ltd. and Minister of China, released the "e:N Brand Declaration" containing Honda's 70-year-old car-making genes and brand beliefs, as well as the brand slogan of "Reinventing EV Driving Fun".
It is worth mentioning that the first mass production model of the e:N brand, Dongfeng Honda e:NS1, will be officially launched on April 26 (today), while GAC Honda e:NP1 will start pre-sale in May. The arrival of the e:N brand model also marks the opening of a new "road" for Honda's electrification business in China.
About e:NS1 and e:NP1, reinventing EV driving
Although both models are pure electric, they do not abandon Honda's driving genes, and they are inherited through three aspects: "movement, intelligence and beauty".
First of all, "moving" the integration of people and vehicles, reshaping eviction: both models are equipped with high-efficiency, high-power motors, and large battery capacity and high density. Adopts intelligent and efficient front-drive pure electric architecture "e:N Architecture F". Moreover, in view of the actual habits of Chinese consumers, the electronic control assembly has become 40 times more than other pure electric models, and has more than 20,000 kinds of control scene algorithms to adapt to various driving environments. In particular, the vertigo sensation caused by pure electric models is easily solved by constantly adjusting the pedal response and power output characteristics for motor control. In addition, e:NS1 and e:NP1 also add sound waves in sport mode, providing a more stimulating auditory "feast".
Secondly, "smart" is comfortable and convenient, safe and secure: as the name suggests, for the current electric vehicle, if you play well with intelligent technology, it is very "right to speak". The engine system of Japanese cars has long been criticized. From now on, the two models of e:NS1 and e:NP1 are equipped with a 15.1-inch large HD central control screen, a 10.25-inch full LCD dashboard, and streaming media rearview mirrors. In addition, Honda CONNECT 3.0 has also been adjusted to adapt to pure electric vehicle models, including more than 20 functions such as AI voice assistant, car home interconnection, energy management, and OTA online upgrade. For the first time, the DMC Driver Status Perception System is installed, which can effectively identify the driver's state. At the same time, the overall spatial layout of the vehicle continues Honda's MM concept, and through the rim and unique NVH noise reduction technology, it effectively suppresses the noise from the source of the high, medium and low frequencies.
Finally, "beauty" is full of futuristic technology: with the design concept of "one touch of the future", e:NS1 and e:NP1 enable the new e:N series symbolic car hair "H" logo and the tail "Honda" letter, and add interactive light language, the charging status is clear at a glance.
About the Honda all-electric era production and sales model has been fully upgraded
At the end of the online event, Katsushi Inoue, Head of Honda China, said: "In the production field, Honda has always aimed to create "120% good products" and strictly controlled product quality. In the EV era, Honda will further strengthen quality control on the basis of mature car manufacturing technology and experience, especially for the core components of electric vehicles such as batteries and motors, adopt unique strict quality inspection standards, and use a more rigorous attitude to let consumers feel the lean quality from e:N. ”
In addition, Honda will also accelerate the upgrading and development of the new sales model, synchronously launch an online cloud showroom experience store, and at the same time, the offline physical store will also be fully upgraded. GAC Honda will first launch electrified sales service stores and supermarkets in Beijing, Shanghai and Guangzhou, and Dongfeng Honda will set up an "e:N brand zone" in existing special stores. In terms of after-sales, Honda provides services through a network of more than 1,200 specialty stores that are now spread across the country. Honda plans to launch 10 e:N brand models in China by 2027.
Write at the end
It can be seen that the curtain of Honda's electrification transformation has been opened, Honda has always been known for its technology, as a top car company in the world, Honda has decades of experience in automobile research and development, coupled with strong financial strength, it is not without opportunities to compete for the new energy market. The reason why it has only begun to officially enter the field of new energy now, its main reasons are two points, one is the grasp of the timing of entry, the current high oil prices, energy saving and emission reduction and a series of external factors make the space for fuel vehicles smaller and smaller, and everyone has a higher acceptance of pure trams.
The second stems from their adherence to technology and safety, and electric vehicles that can hang Honda standards must be worthy of Honda's title.