Four years ago, the 10th generation Honda Accord was officially listed, and in four years, the 10th generation Accord used its super strength to achieve a double harvest of sales and word of mouth.
Since its listing, the 10th Generation Accord has sold nearly 800,000 units, becoming the sales champion in the mid-to-high-end sedan market for two consecutive years. Among them, the cumulative sales of Accord Rui hybrid models exceeded 160,000 units, and it also ranked first in the sales of mid-to-high-end hybrid sedans. Entering 2022, the Honda Accord still maintains a strong momentum, and the average monthly sales continue to stabilize the forefront of mid-to-high-end cars.
In the domestic market, there are many models that have been named "God Car", but in the middle and high-end car market, the "God Car Phenomenon" created by GUANGQI Honda Accord is widely praised for its long-term hot market performance. As we all know, the Accord was regarded by many people as a model of mid-to-high-end models, especially its stable and atmospheric appearance, and it was used by many people as a business car and became famous.
For a mid-to-high-end sedan that was introduced into China in 1999, what can accorded to gain a foothold in the rapidly changing Chinese auto market? What makes Accord still able to lead the domestic B-class market today?
| "Rejuvenation" is the basis for keeping up with the trend
24 years ago, Guangqi Honda landed in the economic center of South China as the vanguard of domestic automobile joint ventures. At that time, there were few "performers" on the stage of China's auto market, and Santana, Jetta, and Fukang had already made the audience "aesthetically tired", and this market with broad development prospects urgently needed the intervention of emerging forces.
Looking at the "evolutionary history" of accord, it is actually the history of change that best represents the mainstream domestic car consumption trend. From the classic seventh generation Accord, the hot selling eighth generation Accord, the fashionable ninth generation Accord, the handsome tenth generation Accord and the comprehensively intelligent new Accord, almost every generation of Accord has played the role of technology pioneer in its era, it is worth noting that the "evolution" of Guangqi Honda Accord has never departed from the core direction of "rejuvenation".
In 1999, Accord has just entered the Chinese market, as the first model produced in China, the sixth generation of Accord with advanced concepts and perfect products, began to lead the Chinese automotive market technology and the trend of the world synchronization, bringing great changes to the Chinese car market, when the national consumption capacity is still relatively weak, in this case, Accord completed a good result of 32,000 vehicles. It can be seen that Accord has full weight in the hearts of consumers.
Time to 2018, the tenth generation of Accord officially listed, and unlike the past, the tenth generation of Accord abandoned a large area of chrome decoration, replaced by a low body posture, a sneaky coupe shape, once listed, set off a wave of sports. It was from this time that Accord officially completed the transformation of rejuvenation and won the hearts of many young consumers.
| Leading strength, more than one side
Accord's great harvest in user reputation is related to the continuous improvement of Accord, no matter which generation of models, Accord car series has always strived to spur itself, through continuous research and development of advanced technology, to bring users a value experience beyond competitors.
Since its inception in 1976, Accord has been continuously developing for 46 years, constantly redefining the standard of cars with the latest technology. From intelligent power, intelligent security to intelligent guidance interconnection, the field of technological evolution of Accord has been continuously expanded, and it has gathered the love of more than 22 million car owners around the world, which is also the most authentic product strength embodiment of Honda Accord.
In 1976, the first-generation Accord series was officially launched with Honda's proud CVCC technology, designed with low fuel consumption in mind, and was introduced with a wide interior space, excellent driving performance and a novel Hatchback image. The first generation of Accord catered to the special needs of people during the oil crisis, and also let everyone see the strength of Honda's black technology, which opened the evolution of accords.
Since then, after several generations of evolution, Honda has always applied innovative technologies to the new generation of Accord, VTEC system, i-VTEC, Earth Dream Technology, i-MMD, G-CON Honda Compatibility Body Technology, Honda SENSING and other technologies with the growth and evolution of Accord. Continuous innovation and breakthrough constitute Accord's strong market competitiveness.
Honda started with "technology", and the Accord inherits honda technology crystallization, whether it is a fuel version or a hybrid version, its core components are able to stand the test of time. Honda's hybrid technology, at present, can only compete with Toyota, its leadership and maturity, to ensure the quality of the later use of the car.
| Keep pace with the times, the middle and high-end sedan No.1
It is reported that since the domestic production of Accord, the cumulative sales have exceeded 2.8 million, and the new Accord has performed strongly after its listing, helping accord achieve cumulative sales of 54,856 vehicles in the first quarter with rapid growth, an increase of 20% year-on-year. Looking at the entire B-Segment market, few models can reach this height, and accords have done it.
Countless historical experiences have proved that the success of a product is never only technical, market positioning, accurate delivery and brand marketing are also the key. In the past 24 years, if guangqi Honda's product technology is a fist to flesh blow, then its product positioning and brand concept is to moisten the silent acceptance.
From the early high-end cars to the current "aesthetic ELEGANT, sports PORTY, technology TECHNOLOGY" three major labels to become the new favorite of urban young people; Odyssey from the initial family practicality MPV to now transform into a hot dad high-end car with a variety of "Honda black technology"; Fit from the initial hatchback car to now become a "civilian supercar GK5", circle fans countless car players. In fact, behind every product positioning update that can surprise the outside world is the change of the times and the transformation of consumer demand.
In addition to the product positioning with the times, although the brand concept has not changed too frequently in the past 24 years, based on the forward-looking control of the market, Whether it is the initial "synchronization with the world", "moving with the world" or now "let the dream go further", the core of the brand concept is all around the product and the consumer itself, close to the market demand. In the face of the emerging generation of young consumers, compared with the superficial products and marketing of other car companies, Guangben understands their needs and uses innovative design concepts and communication modes to help and complete the "dream" of young consumers.
Conclusion: In the view of Huanqiu Automobile, today, the automotive industry has fully entered the "new car 2.0 era", and the new era pattern to establish a new coordinate system requires enterprises to subdivide and subdivide the needs of consumers, and to change to "fine and fine" on the basis of "large and complete". Enterprises should start from themselves, radiate the needs of consumers in the era of diversification, create technologies and services with the characteristics of the current era, and bring consumers products with more characteristics of the times. There is no doubt that Accord has seized the opportunity at a new intersection and injected solid strength into the sales volume of 3 million.