Guangqi Honda launched the global model ZR-V! Honda focuses on the Chinese market

In 2021, Honda's total sales in the Chinese market were 1.573 million units, surpassing the United States, and it has become the largest overseas market in terms of scale. Among them, Guangqi Honda sold 780,300 vehicles, a record high. In the past year, Guangben has launched 7 new cars – 4 mid-term remodels and 3 brand new models. A-class (including A0) cars, B-class cars, compact SUVs, and MPVs all perform well.

On May 5, 2022, GUANGC Honda once again launched a new global SUV model, the ZR-V, and announced its Chinese name "Zhi Zai". ZR-V is the first model released in the Honda ZR-V world, which will be released in other regions such as Europe and Japan, and will further improve the SUV family matrix of Guangzhou Automobile Honda together with Guandao, Haoying and Binzhi for the compact SUV market.

The first global model, "to be in" for the free

The new car Chinese name "Zhi Zai", which is for the existence of a colorful and exquisite personality in the complicated life and the freedom to enjoy the city.

The design of "Zhi Zai" originated from the project of Honda New C-SUV, which is based on the concept of "Huafu", and integrates "charming" and "simple" into the design of "Zhi Zai" from the inside to the outside.

In terms of appearance, it highlights the charming and simple style of "Chinese clothing": the shape of the SUV is abstracted into a building block, and then integrated into the curve with strength, so that it has a strong sense of strength like a geometric body, and an elegant softness like a spherical body, which stimulates the strong shock of the visual senses.

Front face: Based on a hexagonal blackened front grille, on the one hand, the grille position is deliberately depressed to create a sense of power accumulated under pressure; on the other hand, two extremely tense blade-style rib lines are introduced above the hood, the lower part of the headlights and the side of the bumper are also used to form an elliptical flow from the side to the rear.

Body side: Starting from the front grille, the range of the streamlined body expands backwards, fusing with the raised rear fenders, and adding a sharp waist line in the lower part of the waist for front and back penetration, with a laser welded roof and a large area of black paint skirt, emphasizing the sense of power on the side.

Rear part: simple and full, the combed tailgate dividing line combined with the flat roof created by laser welding realizes the rearview effect of continuous extension from the smooth surface in all directions, and echoes with the blackened taillights of the tail hook type, full of wildness.

It is not difficult to see that zhi is abandoning the conservative family design of the past as a new model, which is not only the pursuit of new experience and extremes, but also a response to the vision and requirements of the Z generation for freedom.

New architecture support, security, performance comprehensive improvement

Although the official does not give much vehicle information at present, by comparing with the AMERICAN version of the HR-V model, the new car should be based on Honda's new architecture Honda Architecture.

Honda Architecture architecture includes the upgrading and optimization of the entire automotive industry chain such as automobile research and development, design, production and procurement, etc., with the same goal of reducing R&D costs and production costs, and achieving more efficient R&D and leaner production, so as to improve the versatility of models and improve the competitiveness and performance of products.

Compared with the past, Honda's new models based on honda architecture have better performance, such as great improvement in design, intelligence, power and safety. By 2025, the Honda Architecture platform will cover two-thirds of Honda's car series.

The new car should also join the latest Honda SENSING safety super sense system, which is equipped with a monocular wide-angle camera, which can provide a wider and more accurate detection and identification, so as to achieve TJA function (Traffic Jam Assistant Traffic Jam Assist System), ACC Active Cruise Control (with LSF low-speed front car following system), and LXAS Lane Keeping Assist System, BSI Blind Spot Monitoring System and other all-round driver assistance systems. Create L2 level intelligent driving, and at the same time, the Honda CONNECT 3.0 intelligent guidance interconnection system is supported, and the intelligent performance is also outstanding.

It can be seen that Guangqi Honda is further accelerating the intelligent process of automobiles, making mobile travel safer, more convenient and more fun.

The new car is a springboard, how Hiromoto rides the wind and waves

Only by accurately grasping the rhythm and timing can we ride the waves of change. As the core layout of GAC Honda's electrification strategy, the technical route of the i-MMD hybrid system "mainly electric drive" has been recognized by the market, and the sharp hybrid models equipped with the third-generation i-MMD hybrid system have been completely renewed, covering the four major market segments of mid-size cars, mid-to-high-end cars, SUVs, and MPVs, with cumulative sales of 117,642 units in the whole year.

Relying on Honda's more than 70 years of car manufacturing experience and more than 20 years of electrification technology accumulation, Honda released a new pure electric vehicle brand e:N at the 2021 Electric Strategy Conference, and unveiled a number of future pure electric vehicle models. As Honda's first joint venture in China, GUANGQI Honda will also fully introduce the e:N brand.

At the same time, with the electrification transformation, GUANGQI Honda will explore the channel model of building a new era of electrification, provide customers with a more transparent and efficient car purchase experience through online and offline linkage, and will also build a GUANGQI Honda APP electric zone around e:N series products; the new pure electric factory will also be put into operation in 2024.

Guangqi Honda has accumulated profound technical and market experience in the field of pure electric vehicles. The VE-1 pure electric SUV and the pure electric sedan EA6, which will be launched in 2021, have opened the way for Guangqi Honda's electrification strategy. Facing the upcoming electrification trend, GUANGQI Honda is ready for a comprehensive transformation.

Focus on the Chinese and American markets and accelerate the electric process

On October 14, 2021, Honda China held an "Electrification Strategy Conference", honda aims to make electric vehicles and hydrogen vehicles account for 40% of overall vehicle sales by 2030, 80% by 2035, and 100% by 2040. The transformation aims to achieve "carbon neutrality" and "zero traffic fatalities" by 2050. For the Chinese market, Honda decided not to import fuel vehicles after 2030.

Honda's strategic launch was chosen to be held in China, which not only focuses on the Chinese market, but also requires some technical cooperation from the two Chinese partners. After all, both Dongfeng and GAC have been investing in electrification.

In the U.S., Honda sold 1.466 million units for the full year last year, up 8.9% year-on-year. IN 2021, HEV sales will increase by 67% from 2020 to 107,100 units. At the same time, Honda also intends to start the official delivery of pure electric products to the US market in 2024. Due to the positive development of the Chinese market, Honda's sales in China have now surpassed those in the United States.

Honda's previous alliance with General Motors was equally striking. Honda will use GM's Aoteneng platform to develop pure electric products for North America, and Honda will also license small fuel engine technology to GM. At the same time, the two sides also have cooperation in all aspects, highlighting strategic mutual trust.

Honda's global capacity plan for 2022 has also been clarified.

In South America and Australia, Honda has closed its factories, and in India, Honda has also reduced its production capacity by 40%. For the European business, Honda also adopts a conservative strategy, does not make large-scale investment, and generally abandons the global presence and focuses its strategic focus on the Chinese and American markets.

At the same time, the counter-trend growth of the Chinese market has also improved the position of Honda's global planning, and the future policy of the United States has a certain degree of uncertainty, so it will focus more on the Chinese market with good growth, which is obviously more "future".

Write at the end:

As the world's premiere ZR-V model Zhi zai, the design style of "Huafu" creates a tense dimensional effect, and it will not be too public, simple and exquisite. The new Honda Architecture architecture brings a complete upgrade in safety and performance to the new car. As an important part of the Chinese market, Hiromoto's electrification strategy is steadily advancing, which can be called riding the wind and waves, and also reflects the important position of the Chinese market in Honda's globalization strategy. It is believed that there will be more "global debuts" in the follow-up, and the Chinese market will also be the "future" that Honda deserves to cultivate.