Source of this article: Times Finance Author: Cao Wei
For consumers who buy 150,000 yuan of upper and lower range models, Generation Z has become the mainstream, and for the vast majority of potential buyers in this age group, appearance and performance are the most attractive measures for them to start. However, the price of products that have both appearance and performance on the market is often expensive. Therefore, people can only retreat to the second place, or make a trade-off.
After participating in the Guangqi Honda type test drive activity, people began to find that they had finally found an "all-round" player. Especially for consumers who stay on the concept of "no collision" in Japanese cars, in the face of the new architecture to create a style, they can only admit to being hit in the face by its safety performance. In line with the needs of young people, the appearance, interior and intelligent configuration, these visible surface things, have become a plus point for the style.
The security endorsement created by the new Honda Architecture architecture has become a deep core of the style. Both the supreme rigidity of the body and the rare standard ten-airbag configuration in the class have enabled the car to leapfrog the lead.
Rekindle your long-hidden racing passion
Some car owner friends said that when he saw someone next to him driving a vehicle with a loud wave roaring past, he inevitably had the urge to catch up with a "floor oil". This may be the racing complex hidden in people's hearts. However, if you think about it, it is not realistic for most people to really become a racing driver. Until the emergence of "style", it began to rekindle the passion for racing in people's hearts.
At the beginning of this year, Guangqi Honda held a "type" test drive activity, and people found that this intermediate sedan, which was highly expected by Guangqi Honda, was really not just playing surface kung fu with face value. When you sit in its cockpit, you know that its strength is really not simple. Its shape has a strong Honda family flavor. However, the "type" is still its own. On its body, flowing with the sports blood of Honda cars.
In order to interpret the sports personality, the overall shape of the type adopts low center of gravity and wide wheelbase, creating a visual impact of strong grip and low lying movement, and passing on the "sports belief" to young consumers.
In terms of appearance, the front part of the grid adopts a split air intake grille, the upper grille part adopts an inverted trapezoidal design, and the inside of the grille is designed by a blackened honeycomb-like pattern, with sharp and narrow LED daytime running lights on both sides, and the overall vision looks atmospheric. The tail design is also very personal, and the sickle taillights on both sides are sharply angled and blackened, making the tail of the type sexy. The duckling tail and double out of the exhaust hole layout emphasize the motion positioning of the whole vehicle. The unique phantom night version, its headlights, wheel hubs, door handles, etc. are even more blackened, and there is a bright black spoiler in the tail compartment. The 6 body colors, including hot yellow and emerald blue, not only highlight the unique personality, but also stimulate the young people's love for sports personality.
In terms of power, the model is equipped with a 240TURBO engine, and all of them are 1.5T high-power engines, and no low-power engines are used. The 1.5T high-power engine has a maximum power of 134 kW and a peak torque of 240 Nm, matching the CVT transmission. Whether it's overtaking, lane changes, or driving at high speeds, the power reserve is abundant, and thanks to the new turbocharger and VTEC technology, the power output is smoother.
It is said that people who love to play with cars like manual transmissions, but it is difficult to see manual transmissions in cars that currently cost more than 100,000 yuan on the market, let alone intermediate cars. From the perspective of consumers, Guangqi Honda retains a 6-speed manual transmission model on the "type", taking into account the short stroke and high rigidity of the gear shift experience, and the manual gear has a strong sense of inhalation, allowing the driver to more accurately feel the original and pure driving control pleasure. Moreover, the "type" chassis is sporty tuned, equipped with a high-rigidity aluminum alloy subframe commonly used in high-end models, the chassis structure adopts low-friction technology, and the chassis bushing is optimized to create a solid and thick driving texture.
The new architecture is the deep core
If you say, the appearance, the interior and intelligence, these surface things that are visible to the naked eye, give the type a full sense of movement. Then, the security endorsement created by the new Honda Architecture architecture has become the deep core of the type.
In 2020, Honda launched a new architecture Honda Architecture, which has become Honda's latest global standard for car manufacturing. The structural safety of the body has become the most conspicuous embodiment of the Honda Architecture architecture. In detail, the car uses a large number of ultra-high-strength steel plates with a tensile strength of more than 980MPa, accounting for 24.5% of the body. At the same time, the A-pillar as a whole, the middle layer of the B-pillar, the sill and the front beam of the roof are all made of thermoformed steel plate with tensile strength of more than 1500MPa, and the proportion of the whole vehicle is as high as 10.6%, just like providing a pair of steel and iron bones for the type, guarding the safety of the people on the car in an emergency. With the higher steel strength and strengthened body, through a number of reinforcements in the body floor and the front and rear ring areas, the torsional rigidity and bending rigidity of the model are increased by 8% and 13% respectively, which can achieve better body stability and handling.
In addition, the Honda Architecture architecture is used as well as 10 airbags as standard. The degree of configuration of the model on the airbag is not only extremely rare in the same class, but also in the higher level of the model, it is also in the leading position. The type provides the main passenger seat airbag, knee airbag, front and rear side airbags and through-side air curtains, which maximize the driving space in all directions, and it can be said that safety has been achieved to the extreme. In addition, the model is also equipped with pedestrian protection system and pre-tensioned seat belt, coupled with the auxiliary driving function brought by the Honda SENSING safety super sense system, which can realize the dual guarantee of active and passive safety to the greatest extent.
Create a configuration for young people to keep up with the times
Many young people have a strict demand for silence when driving. Sitting in the cockpit of the model, you will also feel that the NVH performance of the vehicle is very good. Even at high speeds, the "noise" is not felt when talking easily in the car. The new car is equipped with a 10.2-inch color TFT multi-function full LCD instrument, a 9-inch color intelligent interconnect screen system, which simplifies the layout of the center console, and adopts a large area of glass area, and adjusts the edge of the hood down by 25mm, and the A column is moved back by 50mm to create a comfortable and wide field of vision. The tailor-made BOSE Deluxe Sound System (12 speakers) was also carefully designed and tuned by BOSE and Honda engineers.
Since it is built for young people, the configuration is of course also in line with the trend of the times. The model is not only equipped with Honda CONNECT 3.0 intelligent guidance interconnection system, but also equipped with the latest Honda SENSING safety supersensitive system, which integrates a number of new technologies, such as the innovative monocular wide-angle camera, TJA function (Traffic Jam Assistant traffic congestion assistance system), and ACC active cruise control (with LSF low-speed front car follow system), which can achieve full-speed steering, and LXAS lane keeping assistance system. BSI blind spot monitoring system and other comprehensive driving assistance equipment. The trendy card-type key allows the user to automatically connect to the vehicle and open the door when the user is close to the vehicle. As for the wireless charging of mobile phones, the atmosphere lights in the car, etc., they all meet the needs of the most fashionable car owners. If you try to wake up the Tmall genie through the car-home interconnection function, realize the two-way interconnection of vehicles and smart homes, the type immediately transforms into a powerful butler, showing enough execution to make you have unexpected surprises.
Sales volume is the most direct criterion for testing a model. In the domestic market, how many brands have fallen into the strange circle of "applauding but not calling". Obviously, with its own hard power, the type has conquered domestic consumers. As early as two weeks after the listing on December 16 last year, the order of the type has exceeded 10,000. Just after the Spring Festival holiday, in the January 2022 sales results released by Guangqi Honda, it showed that the model achieved sales of 9215 units in January. Since its cumulative listing, the cumulative orders of the model have exceeded 20,000 units. This means that the monthly sales of 10,000 vehicles have long been the goal of the model. There is no doubt that in the new round of PK in the mid-level car market, the type priced at 129,900-166,900 yuan will be out of the siege with its own strong competitiveness.