Recently, some domestic media broke the news that BYD's new high-end brand or name "Starry Sky", the new brand will be officially released in the first half of 2022, with an independent marketing and sales network. Its first model will be a non-load-bearing body SUV similar to the Mercedes-Benz Big G, which will use a wheelside motor and a "tank U-turn" mode with front and rear wheels reversed to achieve a U-turn in place. The new car, which is expected to be priced at around 500-1 million yuan, will be unveiled in the second half of 2022 and will be listed in 2023.
However, we inquired from the State Intellectual Property Office that the "Starry Sky" trademark 12 classification (means of transport; Land, Air and Sea Carriers) are owned by Guangqi Honda Automobile Co., Ltd. The trademark was first registered by a Shandong native in 2016 and transferred to Guangqi Honda in October 2020 after two rounds of transfer. The current trademark exclusive authority is until October 20, 2027. Therefore, the chances of BYD's new high-end brand being named "Starry Sky" are unlikely.
Not long ago, the Internet exposed a set of mule car spy photos of the previous new high-end brand non-carrier SUV models. The new car is also being tested with the shell of the BYD Tang model, and the exterior interior is not too informative. However, it can be judged that the new car uses non-load-bearing body and DM technology. It is reported that the new car will launch DM plug-in hybrid and EV pure electric versions in the future.
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