Honda China recently announced its april terminal car sales. According to the data, Honda's terminal car sales in China were 95,216 units, down 36.27% year-on-year, and the official said that it was mainly due to the impact of the new crown epidemic and the tight supply of parts.
Among them, Guangqi Honda's terminal car sales in April were 42,936 units, and the cumulative sales in the first four months were 227786 units; Dongfeng Honda's terminal car sales in April were 52,280 units, and the cumulative sales in the first four months were 221216 units. In addition, Honda's cumulative sales from January to April were 449002 units, down 16.8% year-on-year.
The official did not announce the sales of specific models, only announced the sales of models equipped with SPORT HYBRID (sharp hybrid) high-efficiency dual-motor hybrid system, a total of 67323 units were sold in the first four months, the cumulative sales accounted for about 15%, compared with the first quarter of this year.
It is not difficult to see that hybrid models have become another growth point for Honda in China, but it has to be said that Honda is still a long way from other car companies in the electrification process.
Recently, Honda China held an online event with the theme of "Reinventing EV Driving Fun". On April 26, dongfeng Honda e:N1, the first mass-produced model of the e:N brand, was officially put on sale at a price of 175,000 to 218,000 yuan, and GAC Honda e:NP1 will also start pre-sale in May.
From the perspective of parameters alone, these two SUVs are difficult to say that they have advantages. In terms of endurance, Honda e: NS1 high-end model only 510km CLTC endurance, behind most Chinese brand new energy vehicles, intelligent cockpit, automatic driving is also decent, more critically, small SUVs but sold the price of compact SUV, "high price low match". Therefore, how the final sales volume depends on the market feedback of the terminal.
Affected by the epidemic, many car companies have cut their sales in April. It is understood that Guangqi Honda has three vehicle manufacturing plants in Guangzhou, namely the Huangpu plant, the Zengcheng plant and the Guangzhou Development Zone plant, including four vehicle production lines and an engine production line.
Some analysts believe that April may be the largest decline in The history of Chinese cars. However, in addition to the plunge, what is more noteworthy is that under the repeated epidemics, the mainland's current automobile industry has experienced a significant slowdown at both ends of production and marketing.
Next, the supply chain blockage and suspension of production caused by the epidemic will be expected to be alleviated, but there is an expert analysis that there is no problem with the current supply of fuel vehicles, and automakers have a certain inventory, but the purchasing power of automobiles has declined.
Cui Dongshu, secretary general of the National Passenger Car Market Information Joint Association, said that due to the impact of the epidemic, the income of employees in some industries has declined, and the purchasing power of bulk commodities such as automobiles will weaken.