Text/Yang Zheng
Honda, who "bought a car and sent three electricity", came. On April 25, Honda China announced that its e:N brand models have officially entered the Chinese market. The corresponding models produced by the two joint ventures will be put on the market one after another. Honda, which used to be known for "buying a car and delivering an engine", has played the slogan of "reinventing EV driving fun", and may hope that people will say when they mention Honda: "Buy a car and send three electricity".
Reinventing EV driving fun = "buying a car and sending three electricity"
In October last year, Honda China released its new pure electric vehicle brand e:N. Katsushi Inoue, Director of Honda China, said: "In the EV era, Honda's original intention has not changed, and it still adheres to the people-oriented technology and does not rely on simple parameter stacking, aiming to continuously present unique value that exceeds customer expectations and unique mobile fun. ”
The core of the e:N brand pair is the front-facing precursor pure electric architecture "e:N Architecture F" led by the Local R&D team in China. This architecture integrates the intelligent efficiency of high-efficiency and high-power drive motor, large-capacity high-density battery, exclusive frame of pure electric vehicle and chassis platform, and for the daily actual use scenarios of Chinese consumers, more than 20,000 kinds of control scenario algorithms have been assembled in the electronic control assembly to cope with various driving environments. In view of the vertigo that is easily caused by electric vehicles, e:N can solve the problem of motion sickness by constantly adjusting the pedal response and power output characteristics through delicate and precise motor control.
The e:N model is equipped with Honda's specially developed "e:N OS" full-stack intelligent control ecosystem, which integrates Honda's previously released Honda SENSING, Honda CONNECT and other intelligent networking functions, providing a 15.1-inch large HD ultra-thin frame central control screen, a 10.25-inch color full-LCD digital dashboard, and a streaming media rearview mirror digital equipment. At the same time, the overall spatial layout of the vehicle continues Honda's MM concept, and through the use of 18-inch wheels and unique NVH noise reduction technology, it effectively suppresses high-, medium- and low-frequency noise from the source of noise, and creates a more quiet, comfortable and safe intelligent driving space in an all-round way.
The core of e:N is the front-facing front-drive pure electric architecture developed by the local team
In terms of styling design, the e:N model uses the e:N series symbolic hair light H mark and the tail "Honda" letter mark, and adds the "Heart beat heartbeat interactive lamp language" full of life, so that users can see the charging status at a glance during the charging process, full of futuristic scientific and technological beauty.
Honda China said that from April 26, the e:NS1 imported and produced by Dongfeng Honda will be launched first, and Guangqi Honda's e:NP1 will start pre-sale in May. At the same time, Honda will also accelerate the upgrading and development of the new sales model, with the listing of e:NS1 and e:NP1, it will simultaneously launch an online cloud showroom experience store to provide consumers with online one-on-one consultation, test drive appointment, and product ordering services.
At the same time, offline physical stores will also be fully upgraded. Guangqi Honda will first launch electrified sales service stores and supermarket stores in Beijing, Shanghai, Guangzhou and other places, and Dongfeng Honda will set up an "e:N brand zone" in its existing special stores. In terms of after-sales, the two joint ventures have a network of more than 1,200 special stores across the country that can serve e:N models.
In the era of fuel vehicles, Honda has won the name of "buying a car and sending an engine" for itself with its technical quality. Behind the ridicule, it is actually people's recognition of its technology. In the era of electric vehicles, "buying a car and sending three electricity" may become a sign of e:N's success.