"e" stands for energy and electric; "N" means New and Next. This is Honda's new pure electric vehicle brand "e:N" released last year.
On April 25, Honda China launched the Honda e:N Brand Night online event with the theme of "Reinventing EV Driving Fun". As we all know, in the electric era, Honda has always adhered to the technology people-oriented, "motion", "wisdom", "beauty" to inject vitality into the mobile, and Honda e:N will also reshape ev driving fun.
According to the official introduction, the first mass production model of the e:N brand, Dongfeng Honda e:NS1, will be officially put on sale on April 26, and Guangqi Honda e:NP1 will start pre-sale in May. Since then, Honda's electrification business in China will also open a new chapter.
As mentioned above, Honda China will inject vitality into the movement with "movement", "wisdom" and "beauty".
Movement: The integration of people and vehicles reshapes EV driving fun
The new car is equipped with an intelligent and efficient front-drive pure electric architecture "e:N Architecture F" that integrates high-efficiency and high-power drive motors, large-capacity and high-density batteries, exclusive frames for pure electric vehicles, and for the daily actual use scenarios of Chinese consumers, the electronic control assembly has become more than 40 times that of ordinary EV models, up to more than 20,000 kinds of control scenario algorithms, especially for electric vehicles, which are easy to cause vertigo, motor control by constantly adjusting pedal response and power output characteristics , perfect solution to the problem of motion sickness.
It is worth mentioning that the new car also adds Honda EV Sound acceleration sound in sport mode, providing a more exciting acceleration experience for drivers.
Smart: Comfortable, convenient, safe and secure
The "e:N OS" full-stack intelligent control ecosystem combines Honda SENSING, Honda CONNECT, and intelligent digital cockpits into one. Advanced HMI system, including 15.1-inch large HD ultra-thin bezel center control screen, 10.25-inch color full LCD digital instrument cluster, and streaming media rearview mirrors.
As the first batch of products of the e:N series, the exclusive version of Honda CONNECT 3.0 pure electric vehicle is also equipped, which integrates more than 20 functions such as natural and smooth AI voice assistant, car home interconnection, energy management, and OTA online upgrade.
For the first time, the DMC driver status perception system can effectively identify the driver's state, and even detect emotional changes for active reminder, with AR accurate intelligent navigation and panoramic automatic parking and other functions, taking into account the intelligent and safe driving experience. At the same time, the overall spatial layout of the vehicle continues Honda's MM concept, and through the use of 18-inch wheels and unique NVH noise reduction technology, it effectively suppresses high-, medium- and low-frequency noise from the source of noise, and creates a more quiet, comfortable and safe intelligent driving space in an all-round way.
Beauty: Full of futuristic technology
For contemporary consumers, the proportion of face value in the purchase of cars is getting larger and larger, with the design concept of "one touch of the future", e: NS1 and e: NP1 newly launched the e: N series symbolic hair light H mark and the tail "Honda" letter mark, and added a full sense of life "Heart beat heart heart interactive lamp language", in the charging process so that users can see the charging state at a glance, and visual effects can also bring consumers a new experience.
In addition, in terms of sales channels, Honda will also accelerate the upgrading and development of the new sales model, with the listing of e:NS1 and e:NP1, it will simultaneously launch an online cloud showroom experience store to provide consumers with online one-on-one consultation, appointment test drive, and product ordering services. At the same time, offline physical stores will also be fully upgraded. Guangqi Honda will first launch electrified sales service stores and supermarket stores in Beijing, Shanghai, Guangzhou and other places, and Dongfeng Honda will set up an "e:N brand zone" in its existing special stores. In terms of after-sales, Honda provides services through a network of more than 1,200 specialty stores that are now located across the country.
In 1948, Honda Technology Research Industries Corporation was formally established with only 34 employees and a capital of 1 million yen. In 2012, Honda has developed into a company with original technology in various fields from small general-purpose engines, scooters and even sports cars, and now it has become a household name, known as buying a car and sending an engine, and tonight it is tantamount to being reborn.
When talking about the development speed of domestic new energy vehicles, it can be described by the word "rapid". According to the data of the Association of Automobile Associations, in 2021, when there was only a slight year-on-year increase in other market segments, the year-on-year growth rate of the new energy market reached 169.1%, which should be realized in the context of the epidemic and the rise in raw materials, and also shows the strong potential demand for electric vehicles in the Chinese market.
In fact, in terms of electrification, Honda has long sacrificed VE-1 and X-NV and other products, although hanging the concept and inscription, but it is indeed from Honda's hands, but at that time, these products can not fully represent Honda's electric vehicle technology, at best it is a pioneer, and now the time is ripe, Honda also released a new pure electric vehicle brand "e: N".
According to the plan, by 2027, Honda China will successively launch 10 e:N brand models to build a complete series of pure electric products, and for electric vehicles in the market, they will undoubtedly usher in a strong opponent.
"Aim to sell 800,000 pure electric vehicles by 2030." Honda China Minister Katsushi Inoue once said, "If you can't win the competition in China, which promotes electrification, you will be eliminated by the world." We want to change all areas, and we will decide the winner in the next five years." As a new chapter in Honda's full electrification, the "e:N" brand may only have the path to success.