Recently, Honda's family has launched e:N pure electric car brand products, and Dongfeng Honda e:NS1 was officially sold on April 26, and GAC Honda e:NP1 will start pre-sale in May.
At this time, the big brother Honda Jiyan Industry (China) Investment Co., Ltd. stood up to deepen the endorsement for the e:N brand, saying that Honda Jiyan has always been talking about the topic that car lovers are talking about: driving fun and technology!
---- 70 years of brand belief
I once went to the Honda Museum, which was set up by Honda Technical Research Institute next to the Motegi Circuit in Tochigi Prefecture, Japan, and as soon as I entered the door, I saw the big character "Dream" of Soichiro Honda, which accounted for almost half of the exhibits, which deeply moved me by this company founded in 1948 and has always adhered to the belief in the development of driving pleasure and technology.
At the Honda e:N Brand Night online event, Katsushi Inoue, Managing Director of Honda Giken Industries Co., Ltd. and Minister of China, released the "e:N Brand Declaration" and the brand slogan of "Reinventing EV Driving Fun", indicating that e:N has not forgotten the soul of Honda in pursuit of environmental protection.
e:NS1 and e:NP1 are mainly developed by Honda Chinese young engineers who are familiar with the Chinese market and customer needs, and the R&D team at the press conference also attended the conference to tell the value from e:NS1 and e:NP1 from the three aspects of "moving", "wisdom" and "beauty".
e:NS1 and e:NP1 are based on the integration of drive motors, batteries... The front-facing pure electric architecture "e:N Architecture F" of the mechanism is built, especially in the electronic control program, which integrates more than 40 times that of ordinary EV models and more than 20,000 kinds of control scenario algorithms, which can overcome the vertigo caused by excessive acceleration of electric vehicles with more accurate motor control, by constantly adjusting the pedal response and power output characteristics, and also take into account good driving performance. In addition, if the driving mode is set to sport mode, there will be a Honda EV Sound acceleration sound wave to add driving pleasure to the driver's sense of hearing.
In terms of technology, I believe that Honda's Honda SENSING and Honda CONNECT have long been familiar to everyone, and in the e:N brand products, it is to integrate the above + intelligent digital cockpit with the "e:N OS" full-stack intelligent control ecosystem.
As soon as it enters the car, the 15.1-inch ultra-thin frame central control screen and 10.25-inch LCD instrument have broken the scientific and technological boundaries of Honda's commercially available products, showing a fully avant-garde and fashionable model, and the exclusive version of Honda CONNECT 3.0 pure electric vehicles integrates more than 20 functions such as AI voice assistant, car home interconnection, energy management, OTA online upgrade, etc., to meet the trend of consumer car purchase demand.
Honda is also accelerating the upgrading and development of the new sales model, with the listing of e:NS1 and e:NP1, it will simultaneously launch an online cloud showroom experience store to provide consumers with online one-on-one consultation, book test drives, and order product services. At the same time, offline physical stores will also be fully upgraded. GAC Honda will first launch electrified sales service stores and supermarkets in Beijing, Shanghai, Guangzhou and other places.
It was also announced at the press conference that it is expected that by 2027, Honda China will successively launch 10 e:N brand models to build a complete series of pure electric products. Hey! At present, the e:N brand has only launched SUV products, and I don't know if there are cars or sports cars in the future? An EV with driving interest... It seems to be worth looking forward to!
Come all come, don't you like it?