On April 25th, Honda Giken Industries (China) Investment Co., Ltd. held an online event with the theme of "Reinventing EV Driving Fun". Katsushi Inoue, Managing Director of Honda Giken Industries Co., Ltd. and Minister of The People's Republic of China, released the "e:N Brand Declaration" and the brand slogan of "Reinventing EV Driving Fun" that embodies Honda's 70-year-old car-making genes and brand beliefs, and announced that the first mass-produced model of the e:N brand, Dongfeng Honda e:NS1 was officially launched on April 26, and GAC Honda e:NP1 will start pre-sale in May. Honda's electrification business in China has opened a new chapter.
Honda e:N reinvents EV driving fun
Embodying 70 years of brand belief, Honda e:N redefines EV driving fun
In October last year, Honda China released a new pure electric vehicle brand e:N. Today, with the launch of the first e:N production model, Honda China President Katsushi Inoue confidently said: "Since its inception, Honda has always adhered to the concept of "respect for people" and created its own ideal car. In the EV era, Honda's original intention has not changed, still adhere to the technology people-oriented, not relying on simple parameter stacking, aiming to continuously present the unique value that exceeds customer expectations, and unique mobile fun. e:N brand embodies Honda's more than 70 years of car-making genes and brand beliefs, and integrates China's advanced electrification and intelligent technology, e:NS1 and e:NP1 are the first models we launched with absolute confidence, which is an EV that gives consumers sharpness and ultimate fun, e:N will definitely reshape EV driving fun. ”
The e:NS1 and e:NP1 were developed by Honda China's young engineers who are familiar with the Chinese market and customer needs. At this conference, the representatives of the R&D team also all appeared, and everyone told in detail the original intention and technical advantages of the research and development of e:N products from all aspects of development, product planning and raw product control, etc., and unveiled the story behind the birth of products such as "moving", "wisdom" and "beauty" in order to impress young Chinese consumers, without fear of challenges, strictly controlling every detail, and striving for the ultimate quality. At the end of the conference, the big names in the automotive industry brought the first evaluation, through the personal test and comparison experiment of various use scenarios, telling the unique value and ultimate driving fun from e:NS1 and e:NP1.
E:NS1 and e:NP1 R&D team representatives
E:NS1 and e:NP1 hit hard to reinvent EV driving fun
As the first achievement of the e:N brand, e:NS1 and e:NP1 will inject vitality into the movement with excellent product power and trigger the passion for exploration:
Moving: Integration of people and vehicles Reshaping EV driving fun - equipped with an intelligent and efficient front-drive pure electric architecture "e:N Architecture F" that integrates high-efficiency high-power drive motors, large-capacity high-density batteries, exclusive frames for pure electric vehicles and chassis platforms, and for the daily actual use scenarios of Chinese consumers, the electronic control assembly has become more than 40 times that of ordinary EV models, and up to 20,000 kinds of control scenario algorithms, which can easily cope with various driving environments. Especially for the vertigo that is easily caused by electric vehicles, the delicate and precise motor control perfectly resolves the problem of motion sickness by constantly adjusting the pedal response and power output characteristics. E:NS1 and e:NP1 with driving performance above the same level of pure electric vehicles, truly realize the integration of people and vehicles, the car at will to move the driving pleasure. In addition, sporty Honda EV Sound acceleration sound is added in Sport mode to provide a more stimulating acceleration experience for motorists.
Intelligent and efficient front-drive pure electric architecture e:N Architecture F
Smart: Comfortable, Convenient, Safe and Secure - The "e:N OS" full-stack smart control ecosystem combines Honda SENSING, Honda CONNECT, and intelligent digital cockpits into one. Advanced HMI system, including 15.1-inch large HD ultra-thin bezel central control screen, 10.25-inch color full LCD digital dashboard, and streaming media rearview mirrors, etc.; Honda CONNECT 3.0 exclusive version of pure electric vehicles, a collection of natural and smooth AI voice assistant, car interconnection, energy management, OTA online upgrade and other more than 20 functions, advanced in the same level leading; the first time equipped with DMC driver status perception system, can effectively identify the driver status, Even the emotional changes can be detected and actively reminded, and with arma accurate intelligent navigation and panoramic automatic parking and other functions, taking into account the intelligent and safe driving experience. At the same time, the overall spatial layout of the vehicle continues Honda's MM concept, and through the use of 18-inch wheels and unique NVH noise reduction technology, it effectively suppresses high-, medium- and low-frequency noise from the source of noise, and creates a more quiet, comfortable and safe intelligent driving space in an all-round way.
Smart digital cockpit
Beauty: full of futuristic sense of technology - With the design concept of "one touch of the future", e:NS1 and e:NP1 newly launched the e:N series symbolic hair light H mark and the tail "Honda" letter mark, and added a full sense of life "Heart beat heartbeat interactive lamp language", in the charging process, so that users can see the charging state at a glance, full of futuristic scientific beauty.
Dongfeng Honda e: NS1
GAC Honda e: NP1
Honda's all-electric era production and sales model has been fully upgraded
Katsushi Inoue, Director of Honda China, said: "In the field of production, Honda has always aimed to create "120% good products" and strictly controls product quality. In the EV era, Honda will further strengthen quality control on the basis of mature car manufacturing technology and experience, especially for the core components of electric vehicles such as batteries and motors, adopt unique strict quality inspection standards, and use a more rigorous attitude to let consumers feel the lean quality from e:N. ”
At the same time, Honda will also accelerate the upgrading and development of the new sales model, with the listing of e:NS1 and e:NP1, it will simultaneously launch an online cloud showroom experience store to provide consumers with online one-on-one consultation, test drive appointment, and product ordering services. At the same time, offline physical stores will also be fully upgraded. GAC Honda will first launch electrified sales service stores and supermarket stores in Beijing, Shanghai, Guangzhou and other places, and Dongfeng Honda will set up an "e:N brand zone" in the existing special stores. In terms of after-sales, Honda provides services through a network of more than 1,200 franchise stores that are now located across the country, supporting an e:N lifestyle full of fun, peace of mind, and safety. With innovative measures, it aims to let more young Chinese consumers feel and experience Honda's unique EV driving pleasure.
Online cloud showroom
Dongfeng Honda special store e:N brand zone GAC Honda electric sales service store
By 2027, Honda China will successively launch 10 e:N brand models to build a complete series of pure electric products. Through continuous challenges and innovations, Honda will continue to inject high-end value experiences of "innovation" and "passion" into the Chinese market, and reshape EV driving fun with unique values.