On April 26, Dongfeng Honda's electrification unveiled its first sword, e:NS1 was officially released, and a total of 4 models were launched, with a price range of 175,000 to 218,000 yuan after subsidies.
The e:NS1 continues Honda's athletic genes, with a luminous "H" logo on the front of the car and the addition of "Heart beat heartbeat interactive light language". The new car offers a total of 5 exterior colors including Nebula Blue, Sparkling Yellow, Cabernet Red, Crystal White, and Color Crystal Black.
The new car is equipped with the e:N OS full-stack intelligent control ecosystem, which integrates the Honda CONNECT 3.0 exclusive version of the pure electric vehicle, the Honda SENSING system and the intelligent digital cockpit. Equipped with the largest 15.1-inch vertical central control screen and 10.25-inch full LCD digital instrument cluster, eliminating a large number of physical buttons, the central control system adopts a more feature-rich Honda CONNCET 3.0 pure electric vehicle special version, support including intelligent voice interaction, precise navigation, rich entertainment functions, life interconnection, language control, digital key, OTA online upgrade and other functions. At the same time, it is also equipped with a driver status awareness system, which can implement Face ID and many detection functions.
e: The NS1 has a length, width and height of 4390/1790/1560 mm and a wheelbase of 2610 mm. Adhering to the concept of "MM", there are as many as 18 storage spaces in the whole car, which is outstanding in terms of space utilization.
In terms of power, it is equipped with an intelligent and efficient pure electric architecture "e:N Architecture F", which integrates a high-power motor, a high-density battery, a exclusive frame for pure electric vehicles, and a chassis platform. The maximum power of the motor of the e-type and e-chi models is 134 kW, the maximum torque can reach 310 Nm, and the cruising range is 420 km under CLTC conditions; the maximum power of the motor of the e-dynamic and e-environment models is 150 kW, the maximum torque is 310 Nm, and the CV range is 510 km under CLTC conditions. Not only that, but the chassis of the e:NS1 has also been readjusted to achieve a balance between "driving pleasure" and "ride comfort".
Che Tongjun believes that Dongfeng Honda can sell a fire in the era of fuel vehicles, relying on accurate positioning, excellent driving control, practical and close to the people, and reliable quality. In the era of electric vehicles, although the model category has changed, the essence of these deeply rooted in the bone marrow of the enterprise is also in, and it has not changed at all. Therefore, I completely vote for the speed and adaptability of Dongfeng Honda's transformation in the era of electric vehicles.
From the price strategy of 175,000 to 218,000, Dongfeng Honda has high hopes for the market prospects of the first electric vehicle, and hopes to be both applauded and seated in a down-to-earth manner. Honda's sharp play is believed to soon change the situation of electric vehicles. The new forces and Volkswagen that are first to be recruited will soon be under pressure; Toyota, which is playing later, is believed to have a chain effect.
The price of mainstream electric vehicles, after fighting to the 200,000 yuan range, the brand premium was further squeezed, and it was time to really fight for the hard power and system strength of the enterprise. It is believed that the survival of the fittest will be significantly accelerated, and only the real strong are worthy of standing in the C position of the electric vehicle stage.
The following is attached the views of other media outlets of the Shanghai Automobile And Elephant Federation on the new car:
"Nice car" Li Yunkai (2022 rotating chairman of the Auto Elephant Self-Media Federation):
Trams have shifted from "early adopters" to mainstream, and the iconic models have arrived
The wave of electrification is coming much faster than imagined. In 2021, the penetration rate of domestic new energy models has exceeded 15%. Pay a little attention to your friends around you, and you will find that buying a tram has changed from "early adopter" to "mainstream choice". Correspondingly, the domestic concept of tram consumption is also rapidly maturing.
To attract early adopters, it is necessary to have something new and different, which is the so-called "one trick to eat all over the sky" era.
But when it became the mainstream option, consumers' focus changed dramatically. Unlike the early adopters, mainstream consumers are very practical in their considerations, and the most concerned is whether the car is easy to drive. Don't get motion sickness, right? Reliable quality, right?
Therefore, the evaluation of Dongfeng Honda e:NS1 without a little dizziness immediately attracted a lot of people. Honda has inherited the advantages of his fuel age to the electric age, and it hits the nail on the head.
Everything is balanced and still very "Honda", which is e:NS1. How much you like the Honda in the fuel era, I believe you are looking forward to its electric age!
"Uncle Zhong driving the road" Xu Zhong:
Word-of-mouth plus price will have a huge impact on models at the same price
In 2022, the sales of pure electric vehicles will go to a higher level, more consumers will become electric vehicle owners, how to let these old users of fuel vehicles switch the status of the car is the key issue that determines the future sales of an electric vehicle.
First of all, to allow the largest number of consumers to quickly enter the main group of pure electric vehicles, Dongfeng Honda e:NS1 with a starting price of 175,000 yuan is a good start. Under the Honda signboard, in the face of strong word of mouth, this price will have a huge impact on the existing models of the same price.
Secondly, a better driving experience ensures that users of raw fuel vehicles can get a fresh feeling on the car. The motor drive has more advantages in terms of power and NVH, SUV models can ensure cockpit space, and the endurance should be guaranteed in the passing range of 400-500km, which is enough.
Finally, to provide better intelligent configuration, which is the core competitiveness that determines the differentiation of new energy vehicles in the future. At present, in the field of joint venture vehicles, Dongfeng Honda e:NS1's Honda CONNECT 3.0 vehicle and Honda SENSING system have a leading edge.
"Three drivers" Liu Zhixiang:
The highly competitive joint venture electric vehicle is a big explosion of Honda's system strength
On the second day of honda e:N brand night, Dongfeng Honda's e:NS1 was launched at a rapid pace, announcing that a highly competitive joint venture brand electric vehicle officially participated in the competition of new energy vehicles.
First of all, it is certain that from the design concept, this is a "national-level" product under the pure electric platform. For the current mainstream electric vehicle, its terrible thing is that it was born based on Honda's car concept - practical.
When studying this product, it can be easily concluded that Dongfeng Honda's products achieve a breakthrough with the largest common divisor of user needs, no fancy hype, no redundant configuration beyond practical scenarios, and four models in the range of 175,000 to 218,000, covering most of the use scenarios of models of this level.
The most amazing thing about Honda's system is its ability to understand the nature of user needs, and Dongfeng Honda practices this concept and matches the most reasonable products:
Front-mounted single motor design, fixed gear ratio gearbox, CLTC cruising range of 420 km and 510 km respectively, fast charging to 80% of 67 minutes, slow charging is 9 hours and 9.5 hours, 100 km power consumption is 13.6 and 13.8kWh...
e: NS1 meets the travel efficiency, driving space, daily storage needs, taking into account the mainstream intelligent configuration and entertainment functions, everything is just right, and humanization has been fully reflected in this car.
If you study the product logic of e:NS1, you can map the original design intention of cr-V on this car - who is a car produced for, and how many people can meet the needs of a car? How many people can easily cross the threshold of use when using it?
The original intention of making the car is to make it easier for users to use. Dongfeng Honda's e:NS1 is worth our study and consideration.
In fact, at a time when the underlying technology of new energy vehicle products is relatively stable, competitiveness is not pseudo-intelligence beyond practical scenarios. Products that cannot solve the needs of users to the greatest extent will not have long-term vitality.
"Ah Gui looks at the car" Ling Yugui:
It is recommended to start a good and good Chinese name as soon as possible
Dongfeng Honda's first pure electric model, e:NS1, was launched on the evening of the 26th, which can be described as a full power debut from the aspects of product strength and technology, bringing new choices for consumers to electric travel.
I believe that with the outstanding product force, supplemented by Dongfeng Honda's marketing power and system strength, this car will definitely break out of its own sky in the 150,000-200,000 pure electric SUV market! With the listing of e:NS1, to a certain extent, it shows that the joint venture brands are accelerating and accelerating their respective layouts in the pure electricity market, which also means that the new forces are facing more fierce competition, and the era of electrification in the automotive industry is accelerating to us!
If you must give e:NS1 new car a suggestion, I hope that manufacturers can give e:NS1 a good memory, good Chinese as soon as possible, in order to better spread and call!
"The hero gets on the car" Ren Hui:
The sheath of Higashimoto's sword will make the new forces look like a great enemy
When Dongfeng Honda's first electric vehicle e:NS1 debuted, we will find that its product popularity is much higher than other joint venture brands! The reason for this contrast is that one comes from HONDA's strong brand influence, and the other is that this new car has a product force that far exceeds its peers!
As we all know, in the current global automotive industry, it is very difficult for traditional car companies to electrify and transform, especially on the unfamiliar road of pure electric, and the old traditional car companies have been pressed to the ground by new forces in recent years. However, when Honda officially enters the pure electric lane, this market pattern may change, to know that the performance of Honda's mass production car in the hybrid can be described as the top three in the industry, coupled with the cutting-edge technology accumulated in the F1 hybrid era in recent years, it is to help Red Bull Racing end the F1 arena ruled by mercedes-Benz AMG team for many years, and cut the annual driver championship!
Those who know Honda know it well that it is the fastest and most complete brand in the automotive industry to decentralize cutting-edge technology to mass production cars. At this point, we can also see from Dongfeng Honda e: NS1, equipped with a single motor, it can not only output a maximum power of 150kW, peak torque of 310Nm, but also has a pure battery life performance of more than 500 kilometers of CLTC, plus only about 200,000 of the price, which shows super product strength and super cost performance.
Coupled with Honda's super high reputation, the new e:NS1 car can crush the joint venture brand and even the same level of the new car-making forces from all aspects, reverse the market pattern of intelligent pure electric vehicles dominated by the new forces, and blow the joint venture charge!
"Ghost Bucket Truck" Wang Kuijun:
The joint venture sounded the charge trumpet, leaving little time for the national car
With the announcement of Dongfeng Honda's first pure electric model e:NS1, mainstream joint venture brands such as North and South Volkswagen, Two Honda and Ford GM have officially entered the electric vehicle track. I think that the pure electricity and hybrid and even hydrogen energy and other technical reserves of these joint venture brands have long been stored in advance, and it is not impossible that they have not been taken out before, after all, the history of nearly a hundred years of car manufacturing is not accidental.
The reason why Honda has been sought after by the Chinese in recent years is mainly because of its efficient power configuration and the shape design in line with the aesthetics of the Chinese people, including the perfect car-making process, presumably these original car-making genes should also be transplanted to the body of pure electric vehicles. The reputation of buying an engine and sending a car that was originally recognized may become a three-electric system delivery car for Honda in the future. I am convinced of this. I want to remind that although relying on forward-looking market judgment, the same traditional car companies as Honda have long laid out the new energy vehicle market, but compared with the technical barriers of traditional fuel vehicles, it is only 20 meters more to run, and only by fully ensuring their own quality and driving habits and feelings can they capture the hearts of consumers. There is really not much time left for domestic brands, and there should be opportunities to learn rigorous car-making processes from Honda and other car systems while grasping research and development.
"Che Doli" Wang Zhiliang:
Born with its own aura, it is not difficult to divide the soup
In the field of fuel vehicle SUV, Dongfeng Honda C-RV has always been a mythical existence. The pure electric e:NS1 will bring consumers a new driving experience in terms of intelligence, control, driving fun, power, and safety.
Because e:NS1 is rooted in Honda's technology incubation, and years of research and judgment on the demand of the electric market, e:NS1 was born with its own aura. In addition, Dongfeng Honda has been in the first-line camp of national car companies in terms of user demand, user pain points, product selling points, user maintenance, etc. for many years, as long as Dongben does his homework well, enters the pure electricity market, competes with independent brands and new forces, turns passive into active, and is not difficult to share a piece of the pure electric new energy market.
At the same time, relying on the e:N Architecture F pure electric architecture, Dongfeng Honda will develop more new cars in the future, and there is a lot of room for improvement in the technical competitiveness of pure electric products. Dongben has experienced nearly 20 years of accumulation and has a perfect sales service system and brand competitiveness. In the field of new energy, the force is not overnight, what is needed is lasting and sustained. In terms of how to exert the competitiveness of the product system to the extreme, Dongfeng Honda has always had a unique skill.
In my opinion, e:NS1 is a pure electric intelligent new product that combines Honda's global R&D resources, leading technology and the higher needs of young Chinese consumers, Andmoto has everything in place before introducing this pure electric car, and I believe that its future prospects in the field of pure electricity will still be as star-studded as C-RV.
"W Power" Yan Yan:
Entering the pure electricity, Honda's advantage is not reduced
We all know that Honda's strengths lie in its fuel economy, durability, and proven and stable engine technology. Now entering the pure electricity market, Honda's innate advantages do not exist. So, can Honda's pure electricity still be bought?
A few days ago, I preemptively test-drove the e:NS1 of Higashimoto Honda, and the conclusion given was that although the car used electric drive, it still retained the driving pleasure of the fuel car, and the simulated roar made you still have the power to drive, and even speeded up more quickly. There is reason to believe that inheriting Honda's traditional manufacturing process, Dongfeng Honda's e:NS1 pure electric model will be in the domestic new energy market, and it will be a catfish, changing the many drawbacks of traditional car companies to build pure trams, plus Dongfeng Honda's good marketing methods, sales are worth waiting to see!
"China Vision Auto" Zhang Shaojie:
Honda's electrification came a bit late and has yet to be tested by the market
As the first wave of Honda's electrification transformation, Dongfeng Honda e:NS1 maintains the traditional level of Honda in appearance design and interior layout, and is decent in terms of intelligence, and the overall product force is stable and steady. Whether it is from the perspective of the product itself or the perspective of the brand, this car is of great significance. In my opinion, although Honda has channel advantages and consumer reputation, but Honda's electrification came a little late, Dongfeng Honda e: NS1 can meet the current consumer electric demand, especially to meet the Z era young people's electric life, these need to be tested by the market. In short, the success of the e:NS1 model is crucial to the electrification development of the Honda brand in China.