Recently, the high price of oil has made many fuel vehicle owners complain, and also made consumers with car purchase plans pay more attention to new energy models. In fact, from the sales data in recent years, it can also be seen that consumers are becoming more and more receptive to new energy models.
According to the latest data from the Federation of Passenger Vehicles, the domestic retail sales of new energy passenger cars reached 445,000 units in March, an increase of 137.6% year-on-year, an increase of 63.1% month-on-month, which was better than the trend in March of the calendar year, and the domestic retail sales of new energy passenger cars in January and March were 1.070 million units, an increase of 146.6% year-on-year, and the future prospects are still broad.
At present, the new energy market share is mainly occupied by new car manufacturing forces and traditional independent brands, and the electrification layout of most joint venture brands is very cautious, or the models launched are not recognized by consumers. For example, the global auto giant Honda is not impatient in the new energy market, and there is not yet a pure electric vehicle on the market.
It is true that the market dividend does not always belong to the pioneers, and the driver believes that Honda's electrification transformation has both a deep consideration of the development of the new energy market and the trend of consumption change, and a long-term accumulation of strength before the "elephant turns".
In October last year, Honda China released a new pure electric vehicle brand "e: N" and five new models in the "e: N" series, and the product rhythm can be regarded as catching up. In this context, Dongfeng Honda has gained in-depth insight into the needs of Chinese users and actively promoted the electrification process in an all-round way, and the first new pure electric vehicle e:NS1 has been listed.
The "post-7 million era" begins with e:NS1
Since its establishment in 2003, Dongfeng Honda has been working in the domestic fuel vehicle market for 19 years, creating a number of classic models such as CR-V, XR-V, CIVIC, etc., and has become the trusted choice of nearly 7 million users with high-quality products and services.
Of course, during this period, Dongfeng Honda continued to understand the pulse of the market and listen to the voices of users. In the face of the wave of the new four modernizations, Dongfeng Honda released the "Looking to the Future" new energy brand strategic plan in 2018, quickly building the industry's first all-field electrification family that includes SUVs, cars, and MPVs, covering heV, PHEV, and EV.
With its outstanding three-electric technology, safety performance and intelligent interconnection, Dongfeng Honda continues to win the trust of users and create new sales records. In 2021, Dongfeng Honda terminal sold 793272 vehicles, of which the electrification family terminal sold 137341, an increase of 47% year-on-year, accounting for 17% of annual sales.
The choice of e:NS1 as dongfeng Honda's 7 millionth vehicle off the production line, has extraordinary significance, it is not only Honda's first pure electric model in China, but also regarded as a new starting point for Dongfeng Honda's electrification strategic transformation, opening a new chapter in the "post-7 million era".
Of course, if you want to wear the crown, you must bear its weight, e:NS1 inherits Honda's car-making genes for more than 70 years, and with the three core values of "movement, wisdom and beauty", it can provide users with new value, new feelings and new experiences that the previous joint venture pure electric SUVs cannot give.
Balance driving pleasure with ride comfort
In addition to accelerating fast, it seems difficult for consumers to say what other driving experiences are pure electric vehicles. Indeed, thanks to the characteristics of the motor starting to output maximum torque, the starting acceleration of pure electric vehicles is often significantly faster than that of fuel vehicles at the same price, but this cannot be equated with sports, and the control of the vehicle, chassis, etc. is equally crucial.
It is true that the vast majority of electric vehicles in order to compete for endurance, blindly increase the capacity of the battery, under the heavy pressure of the battery, the support and vibration of the chassis are not satisfactory, long-term loss will become loose, the stability of the body declines, whether for the driver or the rear passengers, it is difficult to provide the proper driving pleasure.
As the world's premier powertrain manufacturer and track winner, Honda has always had a higher level of understanding of "sports", as well as creating pure electric models.
In the development of e: NS1, engineers did not put the parameters first, but more focused on improving the user's driving experience, their goal is to develop a pure electric vehicle with a distinct Honda style, so that old users have a very familiar feeling, continue Honda in the field of fuel vehicles to form a driving pleasure reputation.
Hardware, e:NS1 adopts the "e:N Architecture F" intelligent and efficient pure electric architecture that integrates high-power motors, large-capacity batteries, exclusive frames for pure electric vehicles and chassis platforms, so it has the excellent performance of strong power, smooth control and efficient endurance, and the driving pleasure of the pursuit of human-vehicle integration and car movement is possible.
Specifically, the e:NS1 is not only a brisk acceleration power, but also a certain sense of pushback, but also does not cause acceleration vertigo. And in sport mode, the e:NS1's Honda EV Sound acceleration sound can also bring a surging passion similar to Honda's high-revving engine. In addition, the steering is precise and flexible, and it is easy to cope with all kinds of curves, and the body posture can always be stable.
What is even more rare is that e:NS1 fully considers the feelings of the occupants of the whole vehicle, and through the integration of the motor control technology and stability technology accumulated in the development of hybrid vehicles, whether it is acceleration, deceleration or turning, even if riding in the rear row, there will be no sense of vertigo, and the joy of driving and the comfort of riding will be balanced! In addition, the e:NS1 also uses Honda's unique noise reduction technology to cope with low, medium and high bands of road noise, and the vehicle's NVH performance is excellent.
It can be said that the e:NS1 is not an ordinary pure electric vehicle, but a pure electric Honda car.
Zhimei double seamless switch high-quality car life
At the moment when intelligent technology and travel experience are deeply integrated, intelligent technology has been the key consideration for consumers to buy a car, and this aspect has always been the short board of the joint venture brand, such as the large screen is not large enough, the picture is not clear enough, the car machine is more stuttered, and the function is insufficient.
E:NS1, as a model built by the Chinese team as the center, is naturally following the trend in terms of intelligent technology, equipped with the latest e:N OS full-stack intelligent control ecosystem, which can bring a more convenient and safe travel experience.
e: NS1's e: N OS full-stack intelligent control ecosystem includes three aspects, the first is the advanced HMI system, equipped with a 10.25-inch color full LCD digital instrument cluster, which shows the driving information of the vehicle in detail, and the 15.2-inch high-definition ultra-thin frame central control screen directly fills the entire cockpit's sense of technology, and the screen is delicate and the operation is very smooth.
Secondly, in terms of intelligent interaction, e:NS1 is equipped with Honda CONNECT 3.0 pure electric vehicle special edition, which integrates more than 20 functions such as real-life level natural and smooth AI voice assistant, car home interconnection, energy management, AR navigation, etc., and the user's daily intelligent car needs can be well met. And e: NS1 can also remotely control doors, windows, air conditioners, etc. through mobile phones to achieve true "keyless start" and break the limitation of distance.
Another point is for the user's driving safety, e:NS1 is equipped with Honda SENSING safety super sense system, including a series of active safety functions, in addition to electronic mirrors, automatic parking function and DMS driver status perception system are used for the first time, to ensure that every driving experience of users is smarter and safer.
And e:NS1's e:N OS full-stack intelligent control ecosystem can continue to evolve through OTA upgrades, allowing users to enjoy the latest intelligent experience in a timely manner.
Of course, in the era of appearance is justice, e:NS1 can impress users, as well as its advanced and personalized design. e:NS1 adopts a new e:N Design design language, smooth lines, delicate and vivid, such as the front of the car with all-LED integrated headlights, the rear of the car using a penetrating combination taillight design, under the natural light and shadow mapping, bringing unprecedented visual effects, let people fall in love at first sight.
Inside, e:NS1 uses high-grade materials such as large-area suede to enhance the texture of the entire cockpit, and the configuration of canopy glass, Bose speakers, and high-rebound seats brings better comfort, and the "MM" concept ensures the maximization of the seating space.
In the refurbished cockpit of e:NS1, users can enjoy high-quality car life while still experiencing the familiar and unique sense of intimacy of Dongfeng Honda.
Write at the end:
Under the wave of new energy, no car company can stand alone, but sometimes it slows down, sees clearly with a strategic vision, and moves forward steadily at its own pace, often with unexpected results.
Dongfeng Honda is like this, relying on Honda's profound technical advantages, the first pure electric SUV e: NS1 although it entered the market relatively late, but with the integration of people and cars, the driving pleasure of the car at will, efficient and convenient intelligent experience and personality, futuristic design, can provide users with an unprecedented value experience, to achieve the success of the latecomer, blow the brand "attack the electrification market" horn, while opening a new chapter of the brand "post-7 million era".