Listing date: April 26
Brand: Dongfeng Honda
Guidance price: 175,000-218,000 yuan (after subsidy)
Level of concern: ★★★★★ (Very important new energy vehicle series)
Keywords: N Architecture F new intelligent pure electric architecture, a new generation of Binzhi electric version, 15.2-inch large vertical screen, Honda CONNCET 3.0, 420 km / 510 km endurance, high guidance price strategy
For e:NS1, there is still a lot of warm-up and aura behind it. As early as last October, Honda held a grand electrification strategy conference in China and officially released "e:N", Honda's new pure electric brand. At the same time, five new car series of the "e:N" series were released in one go.
At first glance, it may seem like Honda is following Toyota's lead in launching all-electric products in a "wholesale" fashion. However, if we take a closer look, we will find that the two sister cars that can really land in the short term are Dongfeng Honda's e:NS1 and Guangqi Honda's e:NP1. If these two cars subvert the previous brand new products, similar to the Toyota bZ4X, this can also be regarded as "exciting". Judging from the official announcement, e:NS1 seems to have such characteristics. For example, it claims to have been born from the new Honda e:N Architecture F's new intelligent pure electric architecture, at least it should be a "pure" pure electric platform product has not run.
However, the reality is that e:NS1, whether it is the appearance of the contour, size and spatial layout, etc., has many similarities with the new generation of Binzhi released overseas by Honda last year. The interior looks different at first glance, and if you ignore the 15.2-inch central control screen with vertical arrangement, the structure of other parts is also "similar".
Does that mean that e: NS1 is just a new generation of Binzhi's "oil to electricity"? Or is e:NS1 a replacement for Siming M-NV?
You can't say the same. The Siming M-NV belongs to the XR-V oil to power, which is not controversial, because when developing the Binzhi/XR-V, Honda should not have considered too many electric layout needs. e: NS1 is different, it can be regarded as a synchronous development with the new generation of Binzhi. It is more like BMW's approach - through the fuel-power sharing platform, to solve the launch of both fuel version and pure electric version of the model, in order to meet the market demand at the same time, better share the cost of research and development and manufacturing.
Therefore, although e:NS1 and Siming M-NV look like the size space is similar, the performance endurance is also similar, but there should be essential differences in technology. In addition to the platform architecture, the three-electric system, but also intelligent - this 15.2-inch large vertical screen, not to say that it is the first application in Honda's history, but it is also extremely rare. Add to that the Honda CONNCET 3.0 electric car version, which has a decent actual experience and doesn't have a "kakaka", and a 10.25-inch full LCD meter – at least in terms of car-machine experience, you won't look at it from a traditional perspective anymore.
Design level e: NS1 compared to the new generation of Binzhi, in many details or clearly emphasize its pure electric identity, such as closed grille and so on. However, compared with the products of some new forces, even Toyota's bZ4X, the e:NS1 design is still a bit "conservative".
The most noteworthy thing about the three-electric level is the battery and battery life. Unfortunately, there weren't too many surprises. The low-end version only provides a 53.6-degree battery, corresponding to the CLTC's 420 km endurance, which is not as good as the Siming M-NV. The battery and endurance of the high-end version are not bad, reaching 68.8 degrees and 510 kilometers respectively, but it is also the "normal level". The key is that after reaching this endurance, the starting price will reach 207,000 yuan - it is really not cheap.
For example, compared with BYD dollar PLUS - the e:NS1 configuration of 207,000 yuan is indeed quite high, basically close to the level of the yuan PLUS top match, but the price of the yuan PLUS top match is only 165,800 yuan. Don't forget, meta PLUS is actually one size larger than e:NS1.
Another example is compared to the same smart genie #1 that just launched. The size level is comparable, smart genie #1 in the three electricity is also slightly dominant (performance, battery life), the configuration can also be counted as a case of advantages and disadvantages, the price of smart genie #1 is 190,000 yuan (or pre-price), which is one or two million yuan cheaper than the e-dynamic version of e:NS1.
Of course, we believe that the final price will still be determined by the market. Cars like Meta PLUS and Genie will most likely follow the guidance price sales, and e:NS1 may follow the traditional "high guidance price superimposed terminal discount" method. However, the number of cards still wants to say: In addition to the upgrade of technology, design, technology and other aspects, in the face of the era of pure electricity, the product strategy may also have to be "upgraded".