Guangqi Honda has not been in the SUV market for a long time, and only launched their first SUV in 2014, Binzhi, which is not a compact SUV that consumers are particularly enthusiastic about. But even so, Binzhi still relies on its strong strength, and has gained the trust of millions of car owners in 7 years, ranking first in the joint venture small SUV.
After that, GUANGQI Honda launched haoying based on the new generation CR-V, as well as a luxury medium-sized SUV crown road specially built for the Chinese market. Today, Haoying's sales volume is on par with CR-V, and Guandao's sales volume is also at the forefront of its market segment.
A total of three SUV products, and all of them performed well in the market, making Guangqi Honda's SUV famous and attracting more and more consumer attention. Recently, Guangqi Honda SUV family has added a new member, it is ZR-V Zhizai. Although there is still very little information about its products, from the reading volume and messages under the articles related to it, its popularity is not low. In this issue, I will talk about a few ZR-V problems that everyone may be concerned about.
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Question 1 What does the name mean?
According to the official account of Guangqi Honda, "Zhi" represents yearning and arrival; "In" represents freedom and freedom; "Zhi Zai" is a colorful and exquisite personality in complex life, and it is a free and easy way to enjoy urban galloping.
ZR-V also has its meaning, "Z" is the last letter of the English alphabet, the third unknown in the mathematical function. At the same time, it is also a response to the vision and demand of Gen Z for mobility, implying the mutability, the unknown, new experiences and the ultimate pursuit. "R" stands for Run-about, galloping freely; "V" is Vehicle, continuing the worldview of GAC's Honda SUV and leading the times with a new car.
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Question 2 Is it a special car in China?
ZR-V is a non-Chinese specialty car, which is based on the new HR-V in the United States, and its appearance is highly consistent with the latter. In the front part, the downward front of the car is supplemented by two swooping lines on the cabin canopy, creating a posture of readiness. Below is a honeycomb-shaped air intake grille, which, in combination with the imitation air intake shape on both sides, further strengthens the movement attribute of the front face.
On the side of the body, the ZR-V adopts a coupe shape, high waist line and downward pressure roof to create a swooping posture. At the same time, the black skid plate above the tire also adds a touch of wildness to the new car. The tail design is simple and full, and the high-transparency taillights and bilateral exhaust make the whole vehicle more sporty.
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Question 3 Will it threaten Haoying?
The answer is no. Although ZR-V Zhizai and Haoying are both positioned as compact SUVs, they continue to be subdivided, the former belongs to the A-Class SUV, while the latter is the A-Class SUV.
As mentioned earlier, ZR-V is based on the new HR-V version of the United States. Hr-V, also known as "VEZEL", the first generation of models was born at the end of 2013, and it is a small SUV that shares the platform with Fit in the same period. The first generation of HR-V/VEZEL has also been introduced to China, and one car is sold twice, which is called "Binzhi" in Guangqi Honda and "HR-V" in Dongfeng Honda.
The second-generation HR-V/VEZEL, unveiled in May 2021, is also based on the latest generation of Fit platform and is still a small SUV. However, it should be noted that Honda gave the American version of the second-generation HR-V "open a small stove" and replaced it with a new generation of Civic platform, which improved the positioning of the new car, but it was still lower than the CR-V.
Haoying is the "sister model" of CR-V, and ZR-V Zhizai and the US version of the new HR-V can be regarded as a car, so it can be inferred that ZR-V Zhi is slightly lower than Haoying in positioning, and does not pose a threat to the latter.
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Q4 What will be the price?
Since the positioning of ZR-V zhizai is between Binzhi and Haoying, then with reference to the price of these two cars, the price of ZR-V can be judged roughly.
The price range of Binzhi is 12.78 ~ 176,800 yuan, of which 1.5 models are the main models, referring to their prices, Binzhi is mainly attacking the SUV market of 120,000 to 150,000 yuan; the price range of Haoying is 16.98 ~ 23.58 million yuan, excluding the lowest MT models that almost no one buys, and its main attack is the SUV market of 180,000 to 230,000 yuan. Inference from this, the price range of ZR-V is about 150,000 to 180,000 yuan.
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Q5 What are the main competitors?
ZR-V is an A-Class SUV positioned between A0-class SUVs and A-class SUVs, so all the joint venture brands "A-Class SUVs" on the market can be regarded as its opponents. Among the more representative models are Nissan Qashqai, Toyota Fenglanda/Corolla Reeptic, Volkswagen T-ROC Tange and so on. These models are not bad, in order to grab the market from their hands, ZR-V will need to show more sincerity at that time, or have a more amazing performance in terms of product strength.