There is no doubt that the 120,000-160,000 SUV field has always been the home base of independent brands, and few joint venture brands have played a residual heat in this segment. In the end, the fundamental is still the lack of competitiveness of joint venture products, the same price of joint venture products only small SUVs, and domestic brands are mostly more positioned compact SUVs, not only more space, but also all aspects of the product performance have the strength to crush, based on the same price, consumers will naturally be more willing to choose domestic products that can bring themselves a higher experience.
The joint venture brand that did not care about this market before has also begun to make full efforts in recent years, launching a number of more competitive products for this field, such as Toyota's Corolla Ruifang and Fenglanda, etc. New products based on compact body shape are more in line with the needs of Chinese cars than smaller SUVs. As one of the most popular joint venture brands in China, Honda Automobile has also begun to make efforts in this field, launching a new SUV model, which is positioned between Binzhi and Haoying, or 1.5T is expected to start from 140,000.
It is reported that the model will be handed over to Guangqi Honda responsible for production and operation, although the official did not disclose the name of the new car, but it is not difficult to infer according to the design of the new car, the car is based on the American version of HR-V, but it will not use this set of name naming, after all, the "R-V" series is exclusive to Dongfeng Honda, so in the future, Guangqi Honda official or will give the new car a Chinese name, similar to UR-V-Guandao, CR-V-Haoying.
In fact, when the spy photo of this car is exposed, we can also see Honda's new generation design concept, although it is still a traditional family SUV body structure, but the details reveal a more youthful and sporty fashion atmosphere. For example, the front face main grille is made of irregular honeycomb outline, with the delicate and sharp LED headlight group on both sides and the full line of the hood, the visual impact is quite shocking; and the lowermost movement of the front face is blackened and the diamond format subgrid and other embellishments, once again the sense of sport and power are full, which is very in line with the aesthetics of users in this era.
It is worth mentioning that the vehicle side design breaks Honda's traditional "practical" style, smooth lines, straight posture, coupled with five-frame wheels, smooth spoilers and other details of the embellishment, quite a luxury brand SUV visual sense; and the tail "spoon-type" brake lights are also a design element that Honda has never used, when combined with the bilateral double exhaust below, further interpret the sporty characteristics of the vehicle.
The size of the new car is not officially disclosed, but according to the US version of the HR-V model, the size of the new car will be larger than the current Binzhi and smaller than Haoying, which means that the positioning of the new car will be between the two. In terms of power, it is expected that after the introduction of domestic, the current Honda 1.5T Earth Dream technology engine will be used, matching the CVT gearbox with smooth gear change and better economy, taking into account the power performance and use economy.
According to the positioning and known information of the new car, the future starting price of the car or will be about 140,000, after all, the starting price of the current Binzhi is more than 120,000, while the starting price of Haoying is close to 170,000, the positioning is between the two, the price will naturally be the same, and more importantly, this is close to the price of the same level of Corolla Ruifang, Feng Landa, etc., and it will be easier to swallow the share.
epilogue:
12-160,000 market has not been a good play for joint venture brands, the reason is like the above mentioned in the market is mostly some small SUV products, compared to the domestic compact SUV strength disparity, and Honda is also aware of this problem, so the new SUV positioned between Binzhi and Haoying came into being, with the compact SUV body and Honda caused by the proud Earth Dream technology engine, coupled with honda brand endorsement, I believe that in the future, this new model will have a good sales performance after listing, Let's wait and see.