Hello, good morning, everyone!
The sales ranking is an important reference for many people to buy a car, especially the models with high sales, which represents the recognition of more consumers. The eyes of the masses are shining, and buying these cars, if not the most appropriate, is at least not wrong.
With the release of sales in March this year, in the first quarter of the epidemic, which cars can stand out and become the top sales of each model? Today we will introduce you to the "strongest king" in different models of each level.
Mini car pin crown
Wuling Hongguang MINI EV
The top micro car sales are the Hongguang MINI EV, and the sales volume in the first quarter was 106698 units, far exceeding the more than 20,000 units in the second place. The biggest selling point of this car is cheap, even if the price increased by 4,000 yuan at the end of March, the starting price exceeded 30,000, but it is still one of the cheapest electric vehicles at present.
Such a low price can buy a car that can be legally on the road, and there is no limit to the number of cars, which is a temptation for many people. Coupled with its short and Q-bomb appearance, not only is the appearance of the face value favored, but it is also very convenient to pass and park in the city.
And it is also a four-seat model, which can also play an emergency role at critical times, and is obviously more practical than the two-seat layout of the same class of cars. However, in terms of configuration, there is only cold and warm air conditioning from the beginning of the low-level configuration, and if you really want to take it for frequent transportation, this point needs to be paid attention to.
However, although the price is cheap, the safety of such cars has been criticized. Recently, the China Automotive Research Center issued the "Special Evaluation Regulations for Micro-electric Vehicles", which means that such cars are likely to be crash tested in the near future.
It remains to be seen whether they will "overturn" in crash tests and their sales will be cold, or whether car companies will lose competitiveness in order to strengthen safety performance and lead to further increases in costs. After all, because of the rising cost of batteries, many models, including the Hongguang MINI EV, have already increased their prices.
Therefore, although the sales volume is still good, the prospects of such cars are actually not optimistic.
Small cars sell crowns
BYD dolphins
BYD Dolphin has only been on the market for less than a year, but sales have risen fiercely, selling 29,668 units in the first quarter of this year, more than 10,000 units higher than the second-place Euler Good Cat. The reason why this car is selling well is that it comes from a pure electric platform, and the second is that it is equipped with a blade battery known for its safety.
Before I test drove this car at BYD headquarters, the texture of driving is really good, the cornering is relatively smooth, the pure electric platform car layout is reasonable, and the center of gravity is lower. And the space performance is also good, the car is basically the level of the compact car, and it is not inferior to the same level of fit.
Blade batteries are known for their safety, and even when the batteries are punctured, they are not prone to fire and explosion. However, the winter endurance of lithium iron phosphate batteries does pull the crotch, and the largest can even be about 60% or 70% off. However, more than 100,000 can buy 301km of endurance, plus 10,000 more than 100km, the cost performance is still very high.
Combined with the comfortable driving experience of electric vehicles and ultra-low cost of use, electric vehicles have become the choice of more people at this price point or at this level.
Compact sedan pin crown
Nissan Xuanyi
Compact cars are the largest market in China, and the best car sold in the first quarter was Nissan Xuanyi, with a total of 124432 units sold, more than 20,000 more than the second place Langyi.
It is no accident that Xuanyi has sold well, and over the years it has laid down a solid, durable, fuel-saving image and saved a good reputation among the masses. Coupled with the design of the new model that resembles a small trumpet, it has also attracted many consumers. In addition, the cost of use and maintenance are very low, and the retention rate is much higher than that of domestic cars of the same level, which is also the advantage of Xuanyi.
Xuanyi also launched an e-POWER model with range extender hybrid, although the reputation is far less deeply rooted in the hearts of the people than the two field hybrids, but the actual experience is not bad. Fuel consumption is comparable to corolla's dual engine, and the whole process is driven by an electric motor, and the driving experience is more like a pure electric model.
Although Xuanyi's car is taken out to say that the product strength is indeed lackluster, but the fuel saving and worry-saving space, the high seat comfort retention rate, all poke the user's pain points, so this car has no reason to sell well.
Mid-size sedans win the crown
Model 3
The best sedan sold for midsize cars is the Tesla Model 3, with sales of 76,684 units in the first quarter. Even if the price has increased many times, the sales volume has not decreased.
So why does Tesla's electric car stand out? I think there are two things, one is that Tesla has an unparalleled founder endorsement, and Musk's personal achievements have brought Tesla a lot of aura. Many of my friends around me say that Tesla is not only a car brand, but also a technology brand.
Second, the product itself is also very bright, although the interior, workmanship, quality control has been complained about, but the endurance, power, automatic driving, intelligent technology, etc., has always been the benchmark of the industry.
Although there is a lot of negative news about Model 3 and the reputation on the Internet is not good, tesla is still the first choice when many consumers really pay for it, after all, it is easy to spray the car, but the wallet is very honest.
Medium and large sedan sales crown
BMW 5 Series
Medium and large cars have always been the home of luxury brands, and the top seller in the first quarter of this year was the BMW 5 Series, which sold 48,159 units, nearly 8,000 more than the Mercedes-Benz E-Class. I think that the BMW 5 Series sells better than Mercedes-Benz and Audi, and has a lot to do with the gradual rejuvenation of today's consumer groups and consumption concepts.
As we all know, BMW has always been a relatively young sports image in the BBA, and the BMW 3 Series is famous for this. Although the 5 Series is larger, the handling is still more advantageous than the E-Class and A6L. And the design does not have the heavy business atmosphere of E-class and A6L, which is more attractive to the young market.
In addition, because of the chip shortage and the impact of the epidemic, the A6L, which was previously very preferential, has shrunk a lot this year, and the price gap between the 5 series is also the smallest in recent years. In the hearts of many people to buy A6L is mainly to pay attention to the cost performance, if and the price of the 5 series is not much difference, many people are still more willing to choose the 5 series.
Therefore, the sales of the 5 series will also pressure the E-class and A6L, but it should also be reminded that even if the 5 series product power is really good, if you start the 5 series now, it will basically be the most expensive time to start the 5 series in 3 years.
Small SUV pin crown
Honda Binzhi
Small SUVs have always been Honda's home stadium, and Binzhi and XR-V have dominated the list all year round. In the first quarter of this year, Binzhi had the upper hand slightly, selling 45,195 units, only more than 200 more than XR-V, which is basically equal. If this pair of sister cars is regarded as a car, the lead is even more obvious.
These two cars are actually on the verge of replacement, the new model is expected to be listed this year, and it can sell so well at the end of the life cycle, which proves that the strength is not bad.
In fact, when it comes to strength, it is also very simple, but it is large space, strong power, high reliability, and high retention rate. Saying that the power is strong, some people may disagree, their 1.5L version is indeed average power, but the 1.5T version has a maximum horsepower of 177 horses, and put on such a small SUV, for daily households, not only strong, but even a little surplus.
To be honest, although it is on the verge of replacement, the current model is still outdated as a family car. Another important reason for selling well is the large discount. Taking Binzhi as an example, the discount of 1.5L entry-level models can reach 30,000, and the price of bare cars is only more than 100,000.
However, if the new model is listed, it is expected that the guidance price will be similar to the cash model, but there will certainly not be such a big discount in the short term. So, if you prefer the new design, the new model is already on the way, don't wait too long. If you value the economy more, then you have to grab the bottom of the cash.
Compact SUV pin crown
Haval H6
The first quarter compact SUV pin crown is still our old friend, the Haval H6, which sold 76,823 units in the first quarter. Its position in The Country does not come from the herd mentality of consumers. After careful analysis, it will be found that the positioning of Haval H6 is very accurate, there are no special advantages, there are no special disadvantages, and the overall performance is relatively balanced.
Not only is the cost performance high, the quality is also stable and reliable, haval H6 best-selling models as long as about 1230,000, the configuration is not low, but also far beyond the joint venture brand. And Haval's design has been improving.
However, the situation of H6 is not optimistic, mainly because the competitors are getting stronger and stronger. Changan CS75 PLUS uses Aisin 8AT for the new 1.5T version, compared to the double clutch of H6, Aisin 8AT is a big selling point.
In addition, BYD Song has a very strong sales increase in recent months because of the blessing of DM-i. In front of these two cars, the H6 does not seem to have any obvious advantages. Therefore, although the H6 can still maintain the peak of the compact SUV in the first quarter, it is already very difficult to maintain, and it is really difficult to say how long it can be maintained in the future.
Mid-size SUV pin crown
Model Y
The sales crown of the mid-size SUV was still pocketed by Tesla, and the Model Y sold 105,490 units in the first quarter.
The reason why it sells well is of course not to open Tesla's brand endorsement and product highlights, endurance, power, automatic driving, intelligent technology, etc., like Moedl 3, has always been the benchmark in the industry. The advantage is that it has more seating space and a more comfortable driving experience, which is more suitable for home use in comparison.
Although the Model Y is also quite negative, and the reputation on the Internet is not good, the feedback of real car owners is generally good. In addition, from the sales of Model 3 and Model Y, it can also be seen that Chinese consumers' preference for SUVs is still true on electric vehicles.
Another interesting experience to share with you, a friend of mine bought the Model Y, when I asked him why he did not choose the Model 3, his answer is that the negative news is made by the Model 3, such as the female owner who stands on the roof of the car to defend her rights, buying the Model 3, and the Model Y has not had major negative news since the listing, so he chose the Model Y.
The real owner's car selection logic is often the most convincing, I think my friend is not alone, the listing of Mode Y has given many friends who are worried about the quality of Model 3 a new choice, which may also be a reason why Model Y sells well.
However, in my opinion, I admit that the quality of the Model Y has improved compared to the earlier Model 3, but I still feel that my friend is comforting himself.
Medium and large SUV pin crown
Ideal ONE
The medium and large SUV market used to be the battlefield of luxury brands, but the high price was unaffordable for the average person, and the BMW X5 would cost more than 600,000 after the domestic production. But if you want a big size and a lot of space, the ideal ONE of more than 300,000 is really one of the few options, and its sales in the first quarter were 31,716 units.
I think it sells well not only because it's big, but also because of a couple of highlights that are also appealing. With range extender hybrid and the same level of electric vehicles to fight for endurance, and fuel vehicles to share fuel consumption, power, and the same price of the car to fight luxury and intelligence, which is not backward, is a very balanced performance of the car.
Of course, if you can charge at home, the ideal ONE188km pure electric endurance can basically make you drive as a tram. But if it loses power, its fuel consumption may be higher than that of the same level of fuel vehicles, which is also a slot point of this car.
Overall, the success of the ideal ONE is not so much the success of the extender hybrid as it is the success of its positioning. For its positioning, a simple summary can be said to be a more exquisite, more luxurious, and green brand Highlander.
MPV pin crown
Buick GL8
The sales of MPV is expected, or Buick GL8, its sales in the first quarter was 34917 units, more than twice as much as Xena, and close to three times the sales of Odyssey. GL8's position in the field of commercial vehicles can be said to be well known, whether it is space or comfort, it has accumulated a good reputation.
GL8's product pricing is also relatively comprehensive, with a wide span of 23.29-52.99 million, which can meet the needs of different groups of people. The pursuit of space and practicality for home use, you can choose the ordinary version of the model from 239,900, the commercial pursuit of luxury atmosphere, you can choose the 436,900-up Version of Evia, to achieve full coverage.
GL8 Evia version
However, the position of the GL8 MPV sales crown is actually unstable, after the Toyota Syna was widely criticized for the price increase at the beginning of the listing, and the sales volume was far lower than expected. But recently, the phenomenon of its price increase has converged, and the car can be booked without the markup, and the production capacity has also been released, so sales are rising rapidly.
In March, there was just over 1,000 vehicles between the Xena and gl8, and it is not impossible to surpass the GL8. GL8 is like Highlander in the MPV market, who in the same class has to be hung, but the position of the crown is always solid, but this time the race really threatens the status of GL8.
Write to the end
A car's best-selling, product power is crucial, whether it is floating on the surface of the configuration, design, or a deeper level of driving control, quality, can climb to the top of the car will not be bad. Coupled with the highlights of its brand or model itself, it can be recognized by consumers.
From these top-of-the-line models of the same level, it can also be seen that domestic consumers like different models. Especially in the two major models of cars and SUVs, the most popular is the compact level. SuVs have been picked up by domestic models such as the Haval H6, and the sedan is still the home of the joint venture brand. But as domestic brands become stronger and stronger, especially the development of hybrid technology, it is only a matter of time before they surpass.
Finally, what do you think of these top-selling models? Do you think about them when buying a car? Welcome to leave a message to discuss.