Subdivision field and then subdivision, GUANGQI Honda ZR-V in the turn

Editor-in-Chief | Zhang Kehuan

Edit | Zhang Li

Author | Yellow Beats

Reports from The GreatAuto

In the years before the SUV model fire, GAC Honda introduced the global model HR-V to the domestic market and gave it a new name - VEZEL, which is the GAC Honda Binzhi that domestic consumers are very familiar with.

Since its listing in 2014, Binzhi has achieved quite outstanding market performance by virtue of its far-exceeding spatial performance and young and fashionable design, and its cumulative sales have exceeded the million mark, even if it has been listed for more than 7 years, its daily monthly sales are still easy to break through 10,000. After the Binzhi fire, Guangqi Honda has successively launched the crown road positioned in the medium-sized SUV and the haoying of the compact SUV, thanks to the good product strength, these two models have also achieved good sales performance.

The picture shows Binzhi

From small SUVs to compact SUVs to medium-sized SUVs, GAC Honda can be said to have its own watch models in the best-selling segments, but in order to cope with the more segmented domestic auto market, GAC Honda has recently brought a new compact SUV model to the domestic market - GAC Honda ZR-V Zhizai.

Unlike Guandao and Haoying, ZR-V zhi is a truly global model, Honda said that ZR-V will be listed in overseas countries or regions such as Europe and Japan in the future, while in the North American market, ZR-V will continue to use the name of HR-V.

New name, new design

From the realization of understanding a model, first need to start from its naming, ZR-V full name Z Runabout Vehicle, Z stands for the last of the 26 English letters, but also the third unknown in the mathematical function, according to the official statement, Z represents the variability of Z generation young consumers, and Run-about means free galloping, Vehicle represents the car, which can be seen from the naming method. The ZR-V is a model tailored to the young consumers of Gen Z.

At its design level, it also continues the same idea as naming.

It's no exaggeration to say that when you block the Honda logo, it's hard to think that it's a model from Honda. It can be seen that the design of the ZR-V is different from all of Honda's previous models, as if it feels a little like trying to get rid of the traditional impression.

BMW's grille is getting bigger and bigger, while Honda's grille is getting smaller, and in ZR-V, simplicity and modernity are all its design inspirations. And on the ZR-V, we finally don't see Honda's favorite chrome trim, and instead, it's a black honeycomb-shaped grille.

We noticed that the ZR-V's combined sides and tails seemed to have a bit of a crown flavor, especially the slightly downward-leaning roof and downward-diving tailgate, which highlighted a sense of elegance in the roundness.

In terms of body color, Guangqi Honda has brought a new color system to ZR-V this time - Nordic Forest, which is actually blue and blue, it is said that there is a feeling of early morning mist enveloping the mountain forest, but when driving, be careful not to scratch the paint surface, this niche color matching, the color difference after the paint may be more obvious.

Built on the new Civic platform

Fuel + hybrid dual power support

According to official disclosures, ZR-V will use the same platform as the new Civic to build, in the North American market HR-V is expected to use 1.5T and 2.0L two engines, and after entering the domestic market, pure fuel engines or will only retain the same Civic 1.5T + CVT, the golden power combination of the Honda family. This can be seen in the 240 tail tag on the picture on the rear of the new car.

In addition to the pure fuel model, GUANGC Honda is also very likely to equip the ZR-V with a hybrid system. Because the hybrid version of the new Civic currently equipped with the 2.0L hybrid system has been declared, and the ZR-V built with the new Civic platform wants to further occupy market share, then the launch of the hybrid model is inevitable. And at the moment when oil prices are rising rapidly, consumers in the automobile market have also turned to hybrid and even pure electric models, and with Honda's awareness, it should not bring only one fuel model in the current era of electrification.

The picture shows the Honda hybrid system

The belated ZR-V

How to break through the pinch between Qashqa and Corolla Sharpening?

Some people may wonder, Guangqi Honda already has Haoying this compact SUV, why launch a compact SUV? In fact, this involves the re-segmentation of the market segment, in order to meet the diversity of market demand and the difference between consumers, as young consumers become the main consumer group in the automobile market, the high price of the design of the mature standard compact SUV can not meet their needs, then the need for a relatively low positioning but the design is younger and the price is lower The so-called entry-level compact SUV.

Pictured is a Qashqai

And Guangqi Honda is not the first car company to do this, the first car company to launch this entry-level compact SUV, it should be Dongfeng Nissan, its Qashqai is such a car, due to the earlier entry time, Qashqa is now basically the elder in this field. Just last year, FAW Toyota and GAC Toyota also launched two entry-level compact SUVs, the Corolla Sharp Release and the Fenglanda, with the same clear purpose, that is, to further occupy market share.

The picture shows Corolla Replay

So under the attack of the predecessors, how can ZR-V break through the siege?

As mentioned above, as young consumers become the main consumer group in the automobile market, then rejuvenation has become the highland that major automobile manufacturers are scrambling to conquer, and in recent years, "Z era", "tide fan", "first car" and so on have become the most frequent words in the promotion of automotive products.

And youthfulness is the biggest competitiveness of ZR-V.

Needless to say, as a Honda model, in addition to the appearance, what can catch young consumers is its performance and control. Compared with the 2.0L Qashqai and Corolla Sharp, the 1.5T Earth Dream engine is one level higher in both performance and playability, and the arrival of hybrid models will undoubtedly further enhance the competitiveness of ZR-V, after all, several predecessors have not yet equipped with hybrid systems.

The picture shows FengLanda

Write at the end:

At present, since the ZR-V has only just debuted, there is not much information about the new car, but it is undeniable that the arrival of the ZR-V is bound to continue to improve the product matrix of GAC Honda SUV. And its global model identity will naturally be more popular with domestic consumers, in this regard, Binzhi has made a good start for ZR-V.

Now the most important thing is the pricing of ZR-V, after all, as an entry-level compact SUV, once the price is too high, even the excellent product power will be swallowed up by market performance. Over time, the mysteries of ZR-V will be unraveled.

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