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Fill the product gap between Binzhi and Haoying! Guangqi Honda unveils a new SUV to the ZR-V

Before the rise of the "SUV fever" in the Chinese market, GUANGQI Honda has already introduced the global model HR-V into China, and the appearance and name are consistent with the Japanese version of the model, named VEZEL, which is known as GAC Honda Binzhi. Since its launch in 2014, this small SUV has captured the hearts of consumers, including editors, with its youthful and athletic appearance and spatial performance beyond the level of its peers, with cumulative sales of more than one million.

Fill the product gap between Binzhi and Haoying! Guangqi Honda unveils a new SUV to the ZR-V

Even now, after a full 7 years of listing, GAC Honda Binzhi can maintain a monthly sales of more than 10,000. After the success of Binzhi, Guangqi Honda has successively released the crown road positioning medium-sized SUVs and the Haoying with compact SUV positioning, which has also achieved good results. On the first working day after the End of the May Day holiday, Guangqi Honda once again brought a new global model, the ZR-V Zhizai.

Fill the product gap between Binzhi and Haoying! Guangqi Honda unveils a new SUV to the ZR-V

ZR-V is the first honda ZR-V model to be released worldwide and will be available in other regions such as Europe and Japan. The design of the new car originated from the honda New C-SUV, and the front face of the new car adopts a hexagonal grille design, which is highly recognizable with the honeycomb-shaped middle mesh. The two lines bulging on the bonnet create a muscular feel, and with the sharp headlight design, the overall is quite young and dynamic. In a way, it gives people a sense of déjà vu of the classic sports car S2000. In fact, it is not difficult to find that this new car is basically consistent with the previously released US version of HR-V.

This new ZR-V is positioned in the entry-level compact SUV, the new car and the 11th generation Civic sharing platform, and the body size is between Binzhi and Haoying, which is a good gap in Honda's market segment. In the previous leak of spy photos, the editor, as a Binzhi owner, thought that this model would be an upgraded model of Binzhi, but this was not the case.

Fill the product gap between Binzhi and Haoying! Guangqi Honda unveils a new SUV to the ZR-V

While somewhat unexpected, it makes sense. The previous generation of HR-V and Honda Binzhi sold in China use the same platform as Fit, while the just released US version of HR-V and the domestic counterpart ZR-V use the same platform as the Civic, and the positioning of the whole vehicle has been improved in comparison.

And not long ago, Binzhi's brother model XR-V declaration map has flowed out, the shape and size are basically consistent with the European version of HR-V, so it is reasonable that Binzhi will not be higher than it. It will be oriented to the compact SUV market, together with Guandao, Haoying and Binzhi, to further improve the strong SUV family matrix of Guangqi Honda and position it as a good Honda SUV.

Fill the product gap between Binzhi and Haoying! Guangqi Honda unveils a new SUV to the ZR-V

The return to the new car ZR-V is in itself, unlike the previous generation of HR-V rear door handle design on the C-pillar, the new car cancels this design and returns to tradition. The larger wheels make the car look quite atmospheric, and the L-type taillight strip and the front LED daytime running light echo it. According to the official version, in the design of the model, "charming" and "simple" are the keywords of the design.

At the rear of the body, the "240 Turbo" logo indicates that it may use the 1.5T four-cylinder turbocharged engine that is currently widely used in Honda's models, and it is not excluded that a 1.5L/2.0L hybrid version will be introduced.

Fill the product gap between Binzhi and Haoying! Guangqi Honda unveils a new SUV to the ZR-V

At present, Guangqi Honda has not disclosed more information, but according to the information released by the previously released US version of HR-V, it is not difficult to see that the new car is still based on space and practicality as the selling point, the second row of seats in the trunk can be basically flattened, and the trunk can put down a lot of camping equipment.

In terms of the interior, it is expected that the new American version of HR-V will be basically consistent, from the previously released U.S. version of the HR-V part of the exposed design, which controls the use of suspension design, the bottom air conditioning area has two circular control buttons, the lower part of the gear is also designed with an area, there is a USB port on the top, the design is very clever.

Fill the product gap between Binzhi and Haoying! Guangqi Honda unveils a new SUV to the ZR-V

Many people think that since they use the appearance of the American version of HR-V, it may be better to use the name of HR-V directly, but Guangqi Honda has not done so. In official parlance, "Z" is the last letter of the English alphabet, the third unknown in the mathematical function, and also represents The Z Generation's vision of mobility and the breakthrough pursuit of unknown, new experiences. The "R" stands for Run-about: free ride. The final "V" is Vehicle: continuing the WORLDVIEW OF GAC's Honda SUV and leading the era with a new car.

In the editor's view, this may also represent the attitude of Guangqi Honda. In the case of Binzhi, Haoying and Guandao, Guangqi Honda resolutely and resolutely introduced new models and sought breakthroughs in new market segments, is not it a kind of "breakthrough pursuit of unknown and new experiences"?

Fill the product gap between Binzhi and Haoying! Guangqi Honda unveils a new SUV to the ZR-V

Auto Network Review: The arrival of ZR-V has filled the gap between Guangqi Honda and Haoying!

Global models have always been loved by domestic consumers, and GUANGC Honda's Binzhi is a good example. And Haoying, which is somewhat "special", although the strength is not bad, it always sells the CR-V of the brother model. What's more, although it has only been listed for less than three years, Haoying's "prototype car" has reached the brink of replacement, and Guangqi Honda's compact car has reached an embarrassing situation. Choosing to introduce the new compact global car ZR-V at this time is a good choice.

The arrival of ZR-V is a good filling of the gap in the market segment between Guangqi Honda and Haoying, which can attract more young consumers. It will be oriented to the compact SUV market, and together with Guandao, Haoying, and Binzhi, it will further improve the powerful SUV family matrix of Guangqi Honda! What are your thoughts on this new car? Feel free to express your opinions in the comments section!

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