Guangqi Honda unveiled a new SUV model "ZR-V Zhizai" on its official website today (5), the new car is the Chinese version of the American honda HR-V, and the body size is slightly larger than the current Vezel or the new HR-V of Europe and Japan. The appearance is also similar to the American model, with a rounded and dynamic posture. The new ZR-V is expected to be officially unveiled this year.
The American Honda HR-V, unveiled in early April 2022, has a certain degree of difference in size and appearance compared with the European and Japanese HR-V, so although the two models have the same name, they are indeed two completely different models.
In addition to its launch in the U.S. market, it has also been reported in the past that the U.S. HR-V will be sold in global markets such as Japan under the name of "ZR-V". Now Guangqi Honda is firing its first shot, taking the lead in making the Z-RV officially debut.
In fact, As early as October 2020, Honda registered the ZR-V's model name with the Japan Patent Office. The reason why the US standard HR-V is introduced to other markets is actually not difficult to guess, that is, to resist Toyota Corolla Cross and other models, especially in the context of cr-V's return to Japan after the decline in sales, it is more important to the Japanese market.
Looking at the current Honda SUV product line, because the CR-V has been enlarged a lot after the advent of the 5th generation model, there is indeed a gap between the current Eurasian HR-V and CR-V. At the same time, Toyota has launched the Corolla Cross and Yaris Cross for medium-sized and small crossover SUV levels to meet market demand. Compared with Honda's current HR-V as a confrontation, it is inevitable that it will be weak and weak, and it will also show the importance of introducing this ZR-V developed on the basis of shape.
In fact, in addition to China, it has been rumored that the ZR-V will be introduced into the Japanese and European markets this year and next year, becoming Honda's new global strategic car.