Recently, Honda China released the "e:N brand declaration" and "reinvent the EV driving fun" brand slogan, and announced that the first mass production model of the e:N brand, Dongfeng Honda e: NS1 was put on sale on April 26, and GAC Honda e:NP1 will start pre-sale in May.
It is understood that e: NS1 and e: NP1 are mainly developed by young Chinese engineers, equipped with a front-drive pure electric architecture "e: N Architecture F", for the daily actual use of Chinese consumers, the electronic control assembly has become more than 40 times more than ordinary EV models, up to more than 20,000 kinds of control scene algorithms, especially for electric vehicles easy to cause vertigo, motor control by constantly adjusting the pedal response and power output characteristics, to resolve the problem of motion sickness.
In terms of intelligence, e:NS1 and e:NP1 are equipped with the "e:N OS" full-stack intelligent control ecosystem that integrates Honda SENSING, Honda CONNECT, and intelligent digital cockpits. The HMI system includes a 15.1-inch large HD ultra-thin bezel central control screen, a 10.25-inch color full-LCD digital dashboard, and a streaming media rearview mirror; the exclusive version of Honda CONNECT 3.0 pure electric vehicle, which integrates more than 20 functions such as natural and smooth AI voice assistant, car home interconnection, energy management, OTA online upgrade, etc.; the DMC driver status perception system for the first time can effectively identify the driver's status, and even detect emotional changes for active reminder. With AR precision intelligent navigation and panoramic automatic parking and other functions. At the same time, the overall spatial layout of the vehicle continues Honda's MM concept, and effectively suppresses high, medium, and low frequency noise from the source of noise by using 18-inch wheels and NVH noise reduction technology.
In order to meet the market demand, Honda will accelerate the upgrading and development of the new sales model, launch an online cloud showroom experience store, and provide consumers with online one-on-one consultation, test drive appointment, and product ordering services. At the same time, offline physical stores will also be fully upgraded. Guangqi Honda will first launch electrified sales service stores and supermarket stores in Beijing, Shanghai, Guangzhou and other places, and Dongfeng Honda will set up an "e:N brand zone" in its existing special stores. In terms of after-sales, Honda provides services through a network of more than 1,200 specialty stores that are now located across the country.
[Reporter] Guo Xiaoge
【Author】 Guo Xiaoge
【Source】 Southern Press Media Group South + client