According to data from the China Automobile Association, in the first 11 months, China's automobile production and sales reached 23.172 million units and 23.489 million units, respectively, an increase of 3.5% and 4.5% year-on-year. Total vehicle sales are expected to reach 26.1 million units, up 3.1% year-on-year.
Behind this seemingly bland set of data, there is actually a fierce collision: the contraction of the supply side and the expansion of the demand side, the contradiction is extremely fierce; the shrinkage of the traditional market and the surge in the new energy market, the contrast is very obvious.
Behind the ups and downs of the automobile market is the major changes that the automobile industry is facing in a century, and the "new four modernizations" are sweeping at an unprecedented acceleration: new kinetic energy is erupting with strong vitality, the traditional market order is being broken, and the industrial pattern has begun to reshape.
Related reports: Hydrogen wind, will it be a subversion? | 2021 car market inventory
This year, China put forward the "double carbon" goal, giving a new historical mission to the changing automotive industry. From a global perspective, the parties to the Paris Climate Agreement have successively issued carbon neutrality promotion nodes, and China has also put forward the overall goal of "striving to achieve carbon peaking by 2030 and carbon neutrality by 2060", and various supporting policy plans including the "Opinions of the CPC Central Committee and the State Council on The Complete, Accurate and Comprehensive Implementation of the New Development Concept to Achieve Carbon Neutrality" will be introduced one after another.
It can be expected that with the accelerated application of low-carbon technology in the future, it will bring new variables to the automotive industry and provide an important opportunity for auto companies to reshape their competitive advantage. Therefore, GAC, Great Wall, SAIC, BYD, Volvo, Ford, GM, Daimler and other car companies have actively fulfilled their main responsibilities for emission reduction, launched a carbon reduction time planning table, and built a carbon neutrality of the whole life cycle and the whole industry chain. Taking GAC Group as an example, it will achieve carbon neutrality of the whole life cycle of its products by 2050 (challenge 2045), and build GAC Aian as its first zero-carbon plant in 2023, and build a zero-carbon vehicle industrial park on this basis.
Related reports: Under the goal of "double carbon", the transformation of the automotive industry is indispensable| the 2021 car market inventory
This year, the new energy vehicle market broke out in an all-round way. According to the data, in the first 11 months, the production and sales of new energy vehicles reached 3.023 million units and 2.99 million units, respectively, an increase of 1.7 times year-on-year. Today, every three months, the production and sales of new energy vehicles will climb a new platform. In November, the penetration rate of the new energy passenger car market reached 19.8%. Such a high rate of growth is both expected and unexpected. Behind this is that new energy vehicles have quickly switched from policy promotion to market-driven, and the new energy vehicle market has undergone "qualitative changes". With the breakthrough of new energy vehicles in technology, the pain points of the past have been quickly solved. To some extent, the "inflection point" of new energy vehicles to accelerate alternative fuel vehicles has arrived.
Related Stories:
The battle between the enclosure and the upper position of the power battery | the inventory of the 2021 car market
Outbreak of new energy! Unexpectedly, unexpectedly| 2021 car market inventory
Nowadays, the owners of new energy vehicle companies are one of the happiest people, and when the car market is facing challenges, they are most troubled by the delivery of vehicles. Most of the sales of new energy vehicle companies exceeded the sales volume. For example, in 2021, GAC Company's annual sales volume will be 123,660 units, an increase of 119% year-on-year, exceeding the annual target of 100,000 vehicles. BYD's annual sales of new energy passenger cars 593745, an increase of 231.6% year-on-year.
In order to seize this opportunity, traditional car companies are actively transforming, new car-making forces are running fast, and bigwigs from all walks of life are actively entering the circle. For example, GAC Group launched the GAC E-An Mixed Reform to lay the foundation for its future high-quality development; Xiaopeng Automobile launched a national strategic layout to achieve production capacity layout in Zhaoqing, Guangzhou and Wuhan; Xiaomi carried tens of billions of cash, Lei Jun ALL in, vowing to make the car successful.
Related reports: Cross-border car manufacturing is hot, how effective are the entrants? | the 2021 car market inventory
This year, the strong chain has become the core keyword of various car companies. Chips have suddenly become the black swan of the global automotive industry, and a wave of wings completely restricts the release of automobile consumer demand. Government departments, related industries, and the upstream and downstream of the industrial chain are all trying to find answers to get rid of chip dependence.
Therefore, 2021 Horizon has become a "star" enterprise and a guest of honor for various OEMs. GAC, Great Wall, SAIC, Hongqi, Changan, BYD, Ideal and many other OEMs have reached strategic cooperative relations. In Horizon's $900 million Series C financing, there are capital from BYD and Great Wall Motors. GAC Group also invested in the construction of the second phase of the Guangdong Semiconductor Project through its subsidiary GAC Capital. It can be said that in the face of the short board of the industrial chain, the only way is that it is necessary to lay a heavy hand, encourage the manufacturing industry to replenish the core and strengthen the chain, completely break the technical shortcomings of the "card neck", and ensure the safety of the industrial chain.
Related reports: The shadow of "black swan" is difficult to disperse, and the key to cracking the dilemma of lack of core is the inventory of the 2021 car market in the strong core |
This year, Chinese brands began a new counterattack journey, and the speed of the market rebound was jaw-dropping. In the first 11 months, Chinese brand sales have accumulated 8.4 million units, an increase of more than 25% year-on-year, and the market share has increased to 44.1%, up 6.4 percentage points. Unlike any previous bottoming out, with the help of intelligence, electrification and networking, Chinese brands can be described as more quality and more staying power this time. It can be seen that the products of Chinese brands have now quietly extended the price range to the hinterland of joint venture brands, and the "hard bar" joint venture is no longer just lip service.
What is the secret of the rise of hardcore and the counterattack of independent brands? | the inventory of the 2021 car market
The "golden age" of smart cars is coming| the 2021 car market inventory
This year, China's intelligent manufacturing began to resound around the world, and the new situation of China's automobile supply to the world is opening. In the first 11 months, China's automobile exports reached 1.793 million units, an increase of 1.1 times year-on-year. Passenger car exports were 1.427 million units, up 1.2 times year-on-year. Behind the data changes, on the one hand, multinational car companies have begun to switch from "in China, for China" to "in China, for the world". On the other hand, Chinese automobiles have truly entered a new stage of global layout, changed the passive situation of long-term dependence on Asian, African, Latin American and other markets, and began to enter the European market on a large scale.
Related reports: Chinese brand technology as the rudder, "going to sea" to speed up the | 2021 car market inventory
It can be said that in the face of various crises and challenges in 2021, China's automobile industry has shown strong resilience, achieved a good start for the "14th Five-Year Plan", and provided a solid foundation for promoting the upgrading and reconstruction of the industrial chain, innovation chain and value chain, and for the integration and development of the industry.
【Editorial Team】Guo Xiaoge Wei Hongquan Gong Qianshu
【Planning/Co-ordination】Guo Xiaoge Shao Yumei
【Author】 Guo Xiaoge; Wei Hongquan; Gong Qianshu
【Source】 Southern Press Media Group South + client