According to data from the Association of Passenger Vehicles, passenger car exports (including vehicles and CKDs) were 170,000 units in November, an increase of 79% year-on-year, and new energy vehicles accounted for 22% of total exports. In November, 130,000 units were exported by its own brands, an increase of 26% year-on-year, and the export of joint ventures and luxury brands was 39,000 units, an increase of nearly four times year-on-year, showing that the competitiveness of China's manufacturing system has continued to improve in terms of quality and scale.
Looking at international car brands, all of them have become international first-class brands by going to the global market. As the global automotive industry ushers in a century of unprecedented changes, on the new track of automobile electrification, China relies on the advantages of stable industrial chain supply and independent research and development of new energy technologies, and has gained more opportunities on the world stage. This year, the strong rise of China's automobile exports has greatly improved the competitiveness of Chinese manufacturing.
Independent brands accelerate "going to sea"
This year, independent brands have achieved excellent results in "going out", which is rooted in the high-quality development of Chinese brand products and strong independent innovation.
On September 26, the first batch of 770 new cars were officially oemed and exported to Mexico. This is a brand new attempt by Guangcheng International to expand overseas markets in cooperation with Stellantis Group. Guangcheng International revealed that in the future, it will take the Mexico project as an opportunity to comprehensively deepen cooperation with foreign partners and use the superior resources of both sides to carry out global strategic cooperation. It is reported that the total export volume this year will exceed 3700 vehicles.
As a Chinese brand, Chery has maintained the number one passenger car export of Chinese brands for 18 consecutive years, becoming the first Chinese passenger car brand with an annual export of more than 200,000 units and 1.9 million users overseas, which also represents that "Made in China" passenger cars have become globalized.
Why is Chery favored by overseas consumers? Chery carries out adaptive development of products that are "adapted to local conditions" according to the different environments, market conditions and consumer behavior habits of overseas markets to better meet the needs of local consumers.
Yin Tongyue, chairman of Chery Automobile, said that quality is the "stepping stone" of China's automobile exports, and technology is the "passport" to the international market. Technology is Chery's "root", and only when it is deep can it be leafy. Chery's technological innovation adheres to the principle of 'standing on top of the sky', making traditional automotive technology solid and thorough, and making new technologies such as chips, software, and batteries high and cutting-edge. Yin Tongyue said.
Since its launch at the end of June this year, the Haval H6 HEV has won the top 3 in the Thai C-class SUV market for five consecutive months. It is with the Great Wall's lemon hybrid DHT technology that the Haval H6 HEV has become a new "net red model" in the Thai market. The popularity of the Thai market is only a microcosm of the global development of the Great Wall. From January to November, Great Wall Motor's overseas sales of 127026 units, an increase of 106.3% year-on-year, and the markets in Europe, Southeast Asia and the Middle East have achieved a significant increase. Great Wall Motors has been quite effective in going to sea, accelerating the global market layout with a new camp.
In the first 11 months of this year, SAIC motor exported a total of 245,000 passenger cars, exceeding the total export sales of last year. At present, SAIC Passenger Vehicle has entered the market of 66 countries and regions, and the product penetration rate has been continuously improved, and SAIC Motor has also built three major R&D centers in London, Silicon Valley and Tel Aviv overseas, as well as four production bases and KD plants in Thailand, Indonesia, India and Pakistan, and its competitiveness overseas has continued to increase.
Enhance the "right to speak" of the global industrial chain
In addition to the strong "going to sea" of Chinese brands, another obvious advantage is that the complete industrial chain of Chinese automobiles has been less affected by the epidemic and has been further amplified under the influence of the overseas epidemic.
According to the data of the Association, in November, Tesla China exported 21,127 vehicles, and China's manufacturing advantages are remarkable. From January to November, the delivery volume of Tesla's Shanghai Gigafactory has exceeded 400,000 units, reaching 413283 vehicles, an increase of 242% year-on-year.
Tesla said, "Throughout the third quarter, China has been our main export center, and our production capacity in China has increased significantly." At present, Tesla's Shanghai Gigafactory is further optimizing to improve production efficiency, continue to expand the capacity of The Shanghai Gigafactory, and in the next few years, vehicle deliveries are expected to achieve an annual growth rate of 50%.
The strong empowerment of Tesla's exports by China's automobile manufacturing means that the supply chain of China's automobile manufacturing is more stable, the level of risk resistance is stronger, the role of the world automobile market industry chain is more important, and the right to speak is constantly improving.
On 27 December, the National Development and Reform Commission (NDRC) announced the Special Administrative Measures for Foreign Investment Access (Negative List) (2021 Edition), which removes the restriction on foreign ownership in passenger car manufacturing and the restriction that the same foreign investor can establish two or fewer joint ventures in China to produce similar vehicle products.
Further abolishing the shareholding restriction not only provides a broader development space for foreign investment, accelerates the layout in China, but also makes the development of China's industry automobile more dynamic.
The BMW Group will complete three new or upgraded plants in Shenyang and Zhangjiagang next year to further enhance BMW's market competitiveness and enhance the position of Chinese manufacturing in BMW's global factories. The BMW X5, which was previously mainly produced at the U.S. factory, will also start local production in China.
Xu Haidong, deputy chief engineer of the China Association of Automobile Manufacturers, said, "In recent years, Chinese brand cars have been greatly improved in terms of appearance, quality, intelligent network configuration, etc., compared with the products of joint venture brands, which fully reflects the increased competitiveness of Chinese brand auto products and enhances the share of Chinese brands in overseas markets in competition." ”
Related stories
Cross-border car manufacturing is hot, how effective are the entrants? | the 2021 car market inventory
Under the goal of "double carbon", the transformation of the automotive industry is indispensable| the inventory of the 2021 car market
What is the secret of the rise of hardcore and the counterattack of independent brands? | the inventory of the 2021 car market
The "golden age" of smart cars is coming| the 2021 car market inventory
Hydrogen wind, will it be a subversion? | 2021 car market inventory
The shadow of the "black swan" is difficult to disperse, and the key to cracking the dilemma of lack of core is the inventory of the 2021 car market in the strong core |
Outbreak of new energy! Unexpectedly, unexpectedly| 2021 car market inventory
【Reporter】 Gong Qianshu
【Coordinator】 Guo Xiaoge Shao Yumei
【Author】 Gong Qianshu
【Source】 Southern Press Media Group South + client