"Old irons, order a small red heart plus fan group, all models can be cut in good faith to buy prices!" Give money and sell! ”
Recently, due to the local epidemic control reasons, more and more car dealers have begun to sit still. Casually open any short video platform, we can more or less brush these car sales anchors. Among them, there are sales consultants of 4S stores and anchors of used car merchants. But they all have a common characteristic, they are all selling cars in order to survive. I believe that this situation is by no means an isolated phenomenon, but should be common throughout the country. In order to survive, it is not easy for everyone.
Some people say that the car market in 2022 is in mourning. In fact, not long ago, according to the data released by the Association of Passenger Vehicles, the retail sales of the domestic passenger car market in April were only 1.052 million units, down 35% year-on-year. In April, the inventory warning index of Chinese auto dealers also reached 66.4%, an increase of 10% year-on-year.
Maybe you don't have any concept of these numbers, so let's go into more detail. From the perspective of the new energy industry, the ideal ONE that had previously sold all the way to Changhong had an average monthly sales volume of more than 10,000. In April, it only sold more than 4,000 vehicles; SAIC Motor Group, which has deep roots, has seen a sharp decline in sales of SAIC Volkswagen, SAIC-GM and SAIC-GM-Wuling; the problem faced by GAC motor is the same, and the GAC FCA, which was once able to eat mixed meals, actually had zero sales in April, which is a miserable word.
The straightforward sales figures directly reflect the dismal situation of today's automotive market. It was supposed to be April, but now it is still "cold and bone-chilling". As the upstream of the "new car market", there is no water to flow, and as the second-hand car industry in the downstream market, it is naturally not much better.
Some people say that now is a good time to buy a car, because the downturn in the car market brought about by the economic downturn has led to the inability of many second-hand car dealers and 4S stores to support, and the price of cars at this time has reached the freezing point. In fact, the car market, which has been hit so hard, is indeed cheaper to buy a car today. For example, take the luxury car, last year's BMW 5 Series high-end model landing is about 560,000, and this year's same configuration model landing only 520,000, some areas can be lower, this is a real price reduction.
But the so-called "freezing point" is not standard. Whether it is appropriate or not, or combined with the purchasing power of the people. Nowadays, the economic downturn caused by the repeated epidemics, in the author's opinion, the life of the people is no better than that of car dealers and 4S stores, but it is more painful. Looking back at parts of April, some people even had a good meal, do you think they will consider the question of "is a car worth it" at this moment? Obviously, for most people, even if they have not reached such a point, but at this moment, this special situation, will not consider taking a large amount of money to buy such a means of transportation that will only depreciate, is there any reason for everyone?
Conclusion: We often say that a grain of ash of the times falls on everyone's head, and it is a mountain. Nowadays, it is such a situation, the root of the car market recession, in fact, the so-called "chip shortage" is more like a "shield" in the author's opinion. The real reason behind this is that the people have temporarily lost the consumption power of commodities. What are your thoughts on this? Comments are welcome.