After watching this private car show, I hate the 4S shop even more

This year's 3·15 party, I don't know if everyone watched it. At that time, in order to see if any car companies won the lottery, I watched the whole process with a little nervousness anyway.

Nervous with me, there are many public relations friends of car companies. It wasn't until the end of the party that they breathed a sigh of relief.

The apology statement that has already been written will not be used for the time being.

But they may not know that in a certain square in Hangzhou that day, a large number of car brands were lining up to be publicly executed.

Here, more than 50 models from various brands are parked. On the side of these cars, there are cheering owners, righteous hosts, panicked 4S store employees of various brands, and automotive media from all over the country.

The scene was so big that I once thought it was a big auto show.

But in fact, this is the 12th Hangzhou Problem Auto Show, and these dozens of cars are not a small problem.

For example, these Changan Benben mini, the batteries are all broken. Mr. Hu bought a total of 335 units of this car, originally planned to do a lease, but after just half a year of purchase, there were various problems, and now a total of 250 units have broken. It was not repaired several times when it was sent to the manufacturer, and now it simply does not matter.

This Mercedes S will open itself when you drive the trunk. It was originally a problem with the kicking sensor, but it turned out to be repaired for several years. Until now, the 4S store could not be contacted.

There are also those who thought they had bought a new car, but they were fooled with the show car.

To this poor friends should also see that the focus of the problem car show is not actually what is wrong with the car, after all, no matter how expensive the car is, it cannot escape some small bugs. The focus here is on the brand's after-sales service.

The staff of the manufacturer was called here in order to clear up those things that were delayed again and again in person, and there was quite a posture of execution on the spot.

With such tough means, the effect is naturally there.

According to the on-site host, a large part of the originally huge team of rights protection car owners was dissuaded by manufacturers with relatively reasonable solutions before the start of the event.

There are also manufacturers who solve the problem on the spot, and the efficiency is directly full.

This small car show, why can manufacturers pay so much attention? It is also simple to say, it is based on their own achievements to fight hard.

In 2012, the first Problem Auto Show was held in Hangzhou. The organizers are Hangzhou Traffic Radio 91.8, Daily Business Daily and Hangzhou.com. And when it comes to Hangzhou 91.8, we have to mention a legend in the Hangzhou automobile rights protection industry: Yu Hu.

Yes, it's the tiger brother who said the car.

In 2005, he hosted the car program "My Car Has Words" which was broadcast on Hangzhou 91.8. The content of the program is actually to collect the complaints of car owners, and then immediately contact the manufacturer to solve it, so you can often see the plot of his passion with customer service.

Because of its high efficiency, in just 5 years, it has become the first program listened to by major radio stations in Hangzhou in the same period. According to the statistics of CCTV Sofri and AC Nielsen at the time, when the program was broadcast, more than half of the people listening to the radio in Hangzhou were listening to "My Car Has Something to Say".

The show became bigger, and Brother Hu found that the efficiency of online problem solving was not high after all, and offline activities were imperative. So, there are problem car shows.

On March 15, 2012, the first Problem Car Exhibition opened. According to media reports at the time, although the rain poured heavily that day, the scene was still crowded with car owners who came to complain. The crowded venue and countless banners and posters caused chaos for a while.

And this rough expression has also become the standard for every subsequent problem car show.

Later, in order to show that they had been wronged, the owners even used some abstract artistic techniques to resonate with everyone...

Although it looks a bit outrageous, the problem car show has really solved a lot of things over the years.

For example, at the first problem car show, many owners reported the failure of the Volkswagen DSG gearbox, and went on CCTV's 3·15 party that night, and finally let Volkswagen extend the warranty period of the gearbox at the end of May.

The following year, a similar plot played out again. A large number of JAC owners collectively reported that the door was rusty, and CCTV exposed the quality problems of JAC that night, and finally the chairman of JAC and all leaders bowed to apologize, and recalled more than 110,000 JAC tongyue.

This achievement, which is a small-scale auto show, this is simply a briefing for the 315 party...

Since then, the importance of the Hangzhou Problem Auto Show has directly soared a notch, and rights protection is also a success: Gearbox oil leakage? Ford directly extended the warranty for five years; Goodyear tire peeling? Unified replacement of manufacturers; How much does BMW PDI test charge? Official apology + refund...

It can be said that the current problem car show is not only a stage to help car owners speak, but also a channel that can effectively solve car owners' problems and protect their due interests. Therefore, the problem car show has also been held steadily for twelve years.

He who wins the hearts of the people has won the world, and belongs to yes.

This should have been a happy thing, but my heart felt cold. Because of the problem behind the growing influence of the auto show,

It is the powerlessness and helplessness of car owners in the face of quality problems.

After all, problem auto shows are not a regular after-sales channel. Car owners are forced to use unofficial occasions such as problem car shows to defend their rights because the supposed effective after-sales channels cannot solve the problem.

And situations like snubbing after-sales and shoddy charging reflect the biggest problem of 4S stores at present: they want to make money out of consumers' pockets too much.

In our understanding, 4S stores should sell cars like selling mobile phones, buying low and selling high to make a difference. But in fact, most 4S stores do not make much money by selling cars, and even lose money.

Their main source of profit is the manufacturer's sales rebate, and the second is after-sales.

The rebate is easy to understand, as long as the 4S store completes the previous sales target, the manufacturer will give the 4S store a sum of money. The year-end promotions we often see are actually to earn rebates.

And the after-sales part of the money is more interesting.

Because they don't make money selling cars, most dealers will think of making more money through after-sales. Moreover, because most of the maintenance and after-sales are paid by insurance companies, car owners have a relatively low perception of price, so it is not easy to make judgments when facing unreasonable prices.

According to statistics, the current 4S store, after-sales and maintenance profits can account for nearly half of the total profits, and a small part can even reach seventy percent. Among these incomes, there are many crooked ways...

For example, it's just a very small thing, and the 4S store will let you change everything you can. It's quite like seeing a doctor from a search engine...

There is also this lack of two pounds, shoddy.

But due to many restrictions - for example, when selling used cars, buyers will see if the entire 4S shop maintenance - everyone has to do maintenance in the 4S store. Over time, the 4S shop was spoiled.

The reason why these problems are procrastinating is because they only want to make money, but they are too lazy to serve.

Although it is understandable to make money with poor information, it is really impossible to say that you do not receive money. Unfortunately, this has almost become the norm in car 4S shops, and the trust of car owners in 4S shops has also dropped again and again.

There is even a special question on Zhihu called "Why does everyone hate 4S stores?" , which has now had more than 21 million views.

But the good news is that the good days of 4S stores for so many years of abduction may be coming to an end.

The most important reason is that the direct management model is rapidly gaining popularity.

The factory direct sales method allows the price of products and services to be found from the Internet, and the national price is flat, there is no room for trouble. Moreover, the follow-up maintenance cost of most new energy vehicles is lower than that of oil vehicles, and even many trams do not need maintenance, so naturally they cannot rely on after-sales consumers' wool as before.

Moreover, now there are many more exposure channels on the Internet than before, and dealers will be watched by tens of millions of netizens in an instant if they do something small. In addition, there are a large number of media people like Yu Hu who treat helping fans defend their rights as content output, not only have strong online ability, but also have great influence.

If the dealer wants to make trouble, the cost increases greatly.

After seeing the growth of the Hangzhou Problem Auto Show, similar events began to appear across the country. Some of them have also been held for several sessions, and there is a feeling of blooming everywhere. This feeling that everyone is united, resisting consumer fraud and safeguarding legitimate rights and interests is really combustible.

Think about it this way, maybe one day the problem car show can't be held, it means that the domestic auto aftermarket has become healthy and mature.

Until then, the Question Auto Show is probably the auto show I look forward to the most every year.