Car stuff (public number: chedongxi)
Author | Juice Xiaofang
Editor | Zhihao
Although Xiaomi Auto did not participate in the Shanghai Auto Show, Lei Jun's personal visit to the exhibition made Xiaomi Auto the focus of everyone's heated discussion again.
Chedong news on April 19, the Shanghai Auto Show entered the second day, the booths that had gradually calmed down were once again heated by Lei Jun's visit, and many media and car company staff have posted in the circle of friends that they have caught "wild Rebs".
Lei Jun visited at least 8 booths of car companies in the afternoon, including Xiaopeng, Extreme Krypton, NIO, Zhiji, Feifan and Deep Blue.
Although Lei Jun, as the helm of Xiaomi Automobile, will also compete head-on with these car companies in the future. But Lei Jun's arrival is still welcomed by car companies, which also shows the good popularity of Rebs in the entire automotive industry.
It is worth noting that Lei Jun was still engaged in the Xiaomi 13 Ultra conference last night, and flashed to the Shanghai Auto Show site at noon today, and turned into a violent maniac, checking in 8 car companies in one afternoon.
It can be seen that Lei Jun currently attaches great importance to the automobile business, although his own model has not been officially released and listed, but has come to the Shanghai Auto Show with the mentality of seeking scholars.
So, which booths did Lei Jun check in today? Why did he make a sudden visit at this moment?
First, check in the 8 major brands A number of car company bosses greet you
It is understood that as one of the shareholders of Xpeng Motors, Lei Jun took the lead in going to the booth of Xpeng Motors today, and checked in to visit the Xpeng G6 model, personally sat in the back seat to experience, from the scene photos, Lei Jun mainly sat in the back of the vehicle to feel the riding feeling of the rear row, and the front row seems to have engineers to explain the functions of Xpeng G6 for Mr. Lei.
▲Lei Jun visited Xpeng G6
After experiencing the Xpeng G6, Lei Jun also had a brief exchange with Wang Fengying, president of Xpeng Motors.
After visiting Xiaopeng. Lei Jun also went to the extreme krypton booth, judging from the photos, Lei Jun mainly looked at the latest extreme krypton X model released by the extreme krypton car, and also sat in the co-driver to feel it well.
At the Zeekr booth, Lei Jun also had some on-site exchanges with An Conghui, CEO of Zeekr Automobile. And Lei Jun's sudden visit undoubtedly brought a lot of heat to the Extreme Krypton booth, and the scene was almost crowded.
Coming out of the polar Krypton booth, Lei Jun came directly to the booth of NIO, and NIO Chairman Li Bin personally greeted Lei Jun outside the booth. After that, Li Bin also explained NIO's charging pile to Lei Jun.
▲Lei Jun visited NIO's charging pile
However, the purpose of Lei Jun's trip is to see the car, and he also visited NIO's new ES6 at the booth, and Qin Lihong also explained this car to Lei Jun on the spot.
▲Lei Jun visited NIO ES6
At the same time, Lei Jun also clocked in Gaohe car, and judging from the photo, Lei Jun also sat in Gaohe HiPhi Y car with Gaohe founder Ding Lei and talked.
▲ Lei Jun test ride Gaohe car
In addition, Lei Jun also checked in the new brands bred by three old car companies, Feifan Automobile, Zhiji Auto and Deep Blue Auto. At the booths of Feifan Auto and Zhiji Automobile, Lei Jun mainly experienced the cockpit experience of the vehicle, and also personally entered the cabin to experience.
In the booth mountain of Deep Blue, Lei Jun also had some exchanges with the relevant person in charge of Deep Blue Automobile.
However, Lei Jun's visit to the exhibition today did not only focus on the domestic automobile brand area, but also checked in two overseas luxury brands.
At the Lamborghini booth, Lei Jun also learned about Lamborghini's supercar models, and it couldn't help but make people guess that Lei was not always going to build the first supercar for young people.
▲Lei Jun at the Lamborghini booth
In addition to Lamborghini, Lei Jun also went to the Rolls-Royce booth to check in, for Rolls-Royce's first pure electric model, Lei Jun seemed very curious, and even took out his mobile phone to take a picture of the car.
An interesting detail is that the mobile phone used by Lei Jun to take photos is the Xiaomi 13 Ultra that he has just released, and he does not delay in visiting the exhibition and bringing goods, and Lei always understands the marketing comfortably.
Because the time spent at the auto show is not much, Lei Jun did not visit the entire auto show completely, but from the car companies visited by Lei Jun, Lei Jun's attention to smart electric vehicles is obviously higher, to NIO, Xiaopeng, Extreme Krypton, etc. are one of these more prominent representative players, perhaps the purpose of Lei Jun's trip is to learn from these car companies.
Conclusion: Lei Jun took the lead for Xiaomi Auto
Although Xiaomi has become a prince in the mobile phone industry, in the automotive field, Lei Jun is still a new player, although it has also announced the entry into the car, but the current automotive industry environment has been very different from when Lei Jun announced the car, this year's Shanghai Auto Show for example, the first new energy model has exceeded the traditional fuel vehicle.
On the other hand, the peers who build cars are also running fast, from the three electric to assisted driving, from the supply chain to the car company, there is great progress. This is also a big challenge for Xiaomi cars.
Back to the Xiaomi car itself, the current model should have basically been finalized, but it is optimizing the software and hardware, waiting for release. Lei Jun's visit this time is equivalent to being in the dark, observing the performance of his peers openly, not knowing whether he is worried or confident.
Here we can also boldly guess that if Lei Jun finishes this visit, he feels that Xiaomi cars are not backward in all aspects, and may speed up the pace of launch; If after the visit, you feel that the progress of Xiaomi Auto is not very satisfactory, perhaps the development team of Xiaomi Auto will start working crazy overtime.