IT Home news on April 18 Xiaomi held a new product launch conference in Beijing tonight, releasing the flagship mobile phone of humanistic imaging professional Xiaomi 13 Ultra and a series of new Xiaomi technology ecological products.
Xiaomi CEO Lei Jun was the first to appear, he first thanked Mi Fen, said that Xiaomi's high-end route has had preliminary results, last year's three high-end products have received rave reviews, today brings another high-end product Xiaomi 13 Ultra.
He said at the press conference that Xiaomi's revenue and profits in 2022 are under great pressure, but under such circumstances, Xiaomi has continued to increase investment in research and development. In 2022, R&D investment was 16 billion yuan, a year-on-year increase of 21%. Lei Jun also said that Xiaomi will invest 20 billion yuan this year.
"The high-end strategy has made considerable progress. Last year, Xiaomi released three waves of high-end flagships, Xiaomi 12S Ultra, Xiaomi MIX Fold2 and Xiaomi 13 series in the e-commerce platform user praise rate of more than 98%, we have the confidence and ability to make a high-end mobile phone that Mifan friends are satisfied with. Lei Jun said.