Zhongxin Jingwei, May 10 (Xue Yufei, intern Hu Jingrong) On the 8th, BYD Guangdong Zhuhai Huaguan 4S store was crowded, and only 7 "golden eggs" were left in the three rows of booking lottery. The store sales manager Chen told Zhongxin Jingwei that since the May Day holiday, more than 100 models have been ordered in the store, and more than 30 units have been ordered throughout April. The hot sales of new energy vehicles are related to the subsidy policy for the purchase of new energy vehicles recently introduced by the local government, according to the 4S store, now a car can be added up to a maximum of 30,000 yuan in subsidies.
Not only Guangdong, Zhongxin Jingwei combed and found that as of now, several provinces and cities have introduced subsidy policies for the purchase of passenger cars this year, and the subsidies for a car range from thousands of yuan to tens of thousands of yuan. Industry insiders believe that the current car sales are sluggish, and the subsidy policy will help boost consumer confidence.
The maximum subsidy for a car is 30,000
Zhuhai BYD's 4S store hung a banner of subsidy policies for new energy car purchases. Photo by Hu Jingrong
On the afternoon of the 8th, Sino-Singapore Jingwei visited two automobile 4S stores in Zhuhai. IN BYD Huaguan 4S store, there are more customers who come to see the car, and more than a dozen sales staff in the store are not enough to cope with the visitors, and some customers have turned around several times before the sales staff receives.
Above the lobby of the 4S store hung a bright red banner, which read, "Zhuhai Xiangzhou District new energy car purchase subsidy up to 12,000 yuan, provincial supplement + municipal supplement + factory supplement = up to 30,000 yuan." Manager Chen in the store said: "This is a subsidy for new energy vehicles, recently many guests test drive, book cars, holidays a day to receive almost 100 batches of customers." ”
On April 28 this year, Guangdong Province issued the "Several Measures to Further Promote Consumption" to encourage automobile consumption. From May 1, 2022 to June 30, 2022, individual consumers will be given a subsidy of 8,000 yuan per vehicle for the purchase of new energy vehicles within the range of old-for-new promotion models in the province. The list of models promoted by the Guangdong New Energy Vehicle Purchase Subsidy Campaign includes 45 new energy passenger cars (including a total of 18 independent brands and joint venture brands such as BYD, Xiaopeng Motors, Dongfeng Nissan, Dongfeng Honda, Guangqi Honda, and GAC Aean) and 4 new energy commercial vehicles.
In addition to the subsidies in Guangdong Province, Xiangzhou District of Zhuhai City issued a policy on April 2, from the date of the issuance of the document to December 31, 2022, to purchase new energy vehicles in the list in Xiangzhou District, to give consumer subsidies, up to a maximum of 12,000 yuan per vehicle.
Manager Chen calculated an account for Zhongxin Jingwei, he said: "In Xiangzhou District to buy the models in the subsidy list, you can apply for a subsidy of 8,000 yuan in the province and 7,000 yuan in the district, if there is an old car under the name, you can ask the manufacturer to assess the recovery price, this subsidy can be quite a lot." He introduced that the most booked in the store is BYD's Ham-i model, the original price is 220,000 yuan, after subtracting various subsidies, less than 200,000 yuan can be started.
Stimulated by subsidies for the purchase of new energy vehicles in Guangdong and Zhuhai, the sales volume of the 4S store has increased significantly. Manager Chen said that since the May Day holiday this year, more than 100 models have been ordered in the store, and more than 30 units have been ordered throughout April. Due to the large number of reservations, it will take 4 months for the hot-selling models to mention the car.
The above situation also appears elsewhere in Guangdong. Recently, Shenzhen Longhua District, Futian District, Bao'an District and other districts have introduced car purchase subsidy policies, for example, Longhua District stipulates that from April 25 to June 30, individual consumers who purchase new cars from automobile retail enterprises above designated size in Longhua registered in Longhua will receive a maximum subsidy of 20,000 yuan, with a total subsidy amount of 50 million yuan.
The sales manager of a 4S store in Longhua District said to Zhongxin Jingwei: "Some customers are coming for subsidies, and orders are relatively refreshing, after all, the upper limit of car purchase subsidies in the district is 50 million yuan, and there is no more after the application." Although Ideal Auto is not included in the subsidy list, a sales staff member of Ideal Auto Shenzhen said that there were more guests test driving during may day than in April, and the transaction volume was also higher.
Subsidy policies have been introduced in many places
On April 25 this year, the General Office of the State Council issued the "Opinions on Further Releasing Consumption Potential and Promoting the Sustained Recovery of Consumption", which proposes to support the accelerated development of new energy vehicles; focus on automobiles and home appliances, guide enterprises to carry out promotions in rural areas; steadily increase bulk consumption such as automobiles, and no new car purchase restriction measures in various regions; and promote auto finance companies to improve financial service capabilities.
Galaxy Securities pointed out that the release of the above policies has good guiding significance for stabilizing and promoting automobile consumption, which is conducive to the further introduction of specific measures to promote automobile consumption by local governments. At the same time, the superimposed epidemic situation in Shanghai is improving, and the national automobile sales are expected to gradually increase.
According to the Zhongxin Jingwei combing, in addition to Guangdong Province, Shenzhen, Zhuhai and other places, in 2022, Shandong, Jiangxi, Fujian and other provinces, Tianjin Xiqing District and Jinnan District, Liaoning Shenyang City and other places have introduced purchase subsidy policies to stimulate automobile sales. In April this year, Shandong Province issued a policy saying that the maximum subsidy for eligible non-public new energy vehicles in 2022 is 50,400 yuan / vehicle, and the maximum subsidy for new energy vehicles in the public sector is 64,800 yuan / vehicle.
Since May 1 this year, Shenyang has issued a one-time automobile consumption subsidy totaling 100 million yuan to individual consumers who purchase non-operating vehicles in the city (household registration is not limited). Specifically: the purchase of new car invoice amount of 50,000 yuan (inclusive) to 100,000 yuan (inclusive), each subsidy of 2,000 yuan; the purchase of new car invoice amount of 100,000 yuan (exclusive) to 200,000 yuan (inclusive), each subsidy of 3,000 yuan; the purchase of new car invoice amount of 200,000 yuan (exclusive) or more, each subsidy of 5,000 yuan.
Cui Dongshu, secretary general of the All-China Passenger Transport Association, said in an interview with Zhongxin Jingwei that the automotive industry has a greater impact on the national economy, and local governments also pay more attention to it, and the purchase subsidy policy can well boost market confidence and have positive significance for promoting automobile consumption.
Sales of fuel vehicles have declined significantly
The salesperson is introducing the model to the customer. Photo by Hu Jingrong
Combing through the above policies will find that various localities are more inclined to subsidize new energy vehicles, or the subsidies for new energy vehicles are greater than that of traditional fuel vehicles. For example, the above-mentioned document in Guangdong Province also stipulates that the subsidy for scrapping old cars to purchase new energy vehicles is 10,000 yuan / vehicle, and the subsidy for the purchase of fuel vehicles is 5,000 yuan / vehicle; the subsidy for transferring out of old cars to purchase new energy vehicles is 8,000 yuan / vehicle, and the subsidy for the purchase of fuel vehicles is 3,000 yuan / vehicle.
A visit by Zhongxin Jingwei in Zhuhai also found that the heat of fuel vehicles is not as good as that of new energy vehicles. Zhuhai Huafa GAC Trumpchi store to sell fuel vehicles, coinciding with Mother's Day, the store held a "Thanksgiving Mother's Day" as the theme of cake DIY theme activities, about 20 consumers present, but an event down, the transaction volume is only 3 units.
In the context of the sharp rise in oil prices, many consumers are also more inclined to choose new energy vehicles. A woman who was watching the car said: "New energy vehicles are more environmentally friendly, and now the price of oil is very expensive, if you use it, the tram should be more cost-effective." ”
According to data from the Association of Passenger Vehicles, the cumulative retail sales of the national passenger car market in the first quarter of 2022 were 4.915 million units. Among them, the sales of traditional fuel vehicles were 3.85 million units, down 18% year-on-year, and the domestic retail sales of new energy vehicles were 1.070 million units, an increase of 146.6% year-on-year.
Cui Dongshu pointed out that the income level of the fuel vehicle purchase group is relatively low, and they are also greatly affected by the impact of the epidemic, which makes the normal car purchase demand temporarily blocked, and the entry-level purchase demand of traditional fuel vehicles has declined. Therefore, he suggested that when the car market is in a downturn, it is necessary for all localities to increase subsidies for the purchase of fuel vehicles to stabilize the growth of the car market. (Zhongxin Jingwei APP)
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