Jaguar's new E-PACE official drop of 60,000 4S stores drop another 80,000 cheaper than Chery Tiggo 9

Jaguar's 2024 E-PACE was officially launched on August 25, with an official guidance price of 263,800 yuan to 321,000 yuan, which is up to 64,800 yuan lower than the old model. The online car market learned from Jaguar Land Rover dealers that at present, E-PACE has arrived in stores, with a discount of about 80,000 yuan (you can discuss it in detail), taking the 1.5T youth sports version as an example, the price of the naked car after the discount is 183,800 yuan, which is equivalent to selling at a discount of 7%, which is cheaper than the same group's own brand model Chery Tiggo 9.

The E-PACE is the entry-level product in Jaguar's SUV lineup, and the older model (discontinued in 2020) is equipped with a 2.0T four-cylinder engine. A 1.5T three-cylinder mild hybrid version has been added to the new model, replacing the position of the old 2.0T low-power version.

Jaguar Land Rover gave a large discount in the face of sharp increase in sales pressure, and some models reduced the price by more than 100,000 yuan, which basically belongs to the state of 7-8 discount fire sale. Even so, the gap between Jaguar Land Rover and Cadillac and Volvo is gradually widening, and it is not ruled out that Jaguar Land Rover will carry out a larger price reduction promotion in the future to further expand market share.