J.D. Power has won the name many times, how Chery Jaguar Land Rover can win with "quality"

Most people buy a car for their daily commute to and from work, and use it frequently. And the car is usually used for a long time, some people will even drive a car for more than ten years, so once the automotive products are frequently broken in the process of use, it will definitely make users anxious.

According to surveys, quality is often the original intention of consumers to choose luxury brands, and it is also the first contact point for them to feel the value of luxury brands. To a certain extent, such demand also forces enterprises with technical strength to carry out manufacturing upgrades and product optimization, so as to continuously improve product quality, promote the transformation and evolution of related enterprises, and promote the high-quality development of the automotive industry.

J.D.Power Vehicle Reliability Research Report, Land Rover Brand and Land Rover Discovery Sport win the best results

If a car company wants to become an evergreen tree in the industry, it must have a high enough stability and reliability. Recently, J.D. Power (Jundi) released the 2021 China Vehicle Reliability Study SM (VDS), showing that the Land Rover brand ranked second in luxury car brand reliability, with the number of problems per 100 vehicles significantly lower than the average luxury car brand, while the Land Rover Discovery Sport ranked first in the reliability of medium-sized luxury SUVs. This research result not only confirms the industry's high recognition of Chery Jaguar Land Rover's excellent quality, but also fully demonstrates Chery Jaguar Land Rover's strict manufacturing standards, and also makes the best annotation for its "customer first" concept.

New Land Rover Discovery Sport

Adhering to jaguar Land Rover's global unified quality standards, Chery Jaguar Land Rover has deeply cultivated the Chinese market, established and improved a global management system with R&D system, procurement system, manufacturing system, quality system and logistics system as the pillars, and is committed to becoming an outstanding leader in China's high-end automobile market. Backed by the strength of the global system, Chery Jaguar Land Rover has fulfilled its commitment to continuously provide the world's first-class vehicle quality to the Chinese market, ensuring high-quality and high-level delivery.

Luxury is born from every demand, and quality comes from every detail

Under the rigorous evaluation standards and system of J.D. Power, why can Chery Jaguar Land Rover achieve such outstanding performance? How exactly does Land Rover Discovery Sport's high quality come about? Let's take a look.

In order to establish a good reputation for high quality and high reliability, Chery Jaguar Land Rover adopts globally unified manufacturing and technical standards, global unified procurement and supplier management standards to ensure consistent parts and vehicle quality with Jaguar Land Rover. Strict quality control is also part of the strength of the system, in order to strictly monitor the quality of the vehicle, Chery Jaguar Land Rover applies the global production and manufacturing management system, adopts jaguar Land Rover's global unified system, process flow and mode for production at the same time, with the world's first-class production equipment suppliers to produce high-precision test equipment and process control software, casting the world's leading high-quality products.

The new Land Rover Discovery Sport – Changshu Production Site Quality Centre

Changshu production base, the root of Chery Jaguar Land Rover's high quality

Chery Jaguar Land Rover Changshu production base, known as the "global model factory", implements unified quality standards and creates first-class product quality. With the world's leading manufacturing technology and hardware facilities, the product quality is achieved to the extreme, thus ensuring consistently high product quality. Stamping, welding, painting, assembly of the four workshops have "magic", the stamping workshop advanced servo press line every 3 seconds can punch a piece, welding a workshop 331 ABB automatic robot can achieve a variety of models of collinear production, the painting workshop has a dry spray paint system and other technologies to ensure long-lasting anti-corrosion, assembly workshop domestic first slide dynamic movement and positioning technology, etc., together set up a new benchmark for domestic luxury car manufacturing. As the leader of all-aluminum technology in the domestic automobile manufacturing industry, Chery Jaguar Land Rover took the lead in introducing aviation-grade production technology, such as riveting gluing technology, which uses pressure equivalent to the gravity of an adult African elephant, which greatly increases the body strength and makes the vehicle quality and reliability a higher level.

New Land Rover Discovery Sport - Changshu Factory Welding Workshop

In addition to vehicle production, Chery Jaguar Land Rover Changshu production base also has a global point-to-end logistics system, engine plant, and world-class quality assurance system. Among them, the Injeri engine produced by the engine factory has won the honor of "Ward Top Ten Engines" for its comprehensively optimized extraordinary performance and leading fuel economy in the same class.

Reliable quality, derived from the extraordinary "intelligent manufacturing" strength

Quality is the life of the product, but also the key factor for consumers when buying a car, but also chery Jaguar Land Rover's uncompromising belief. Relying on the leading intelligent manufacturing system strength of Changshu production base, Chery Jaguar Land Rover practices the concept of quality "intelligent manufacturing", and takes the lead in actively promoting the digitalization process at the beginning of the company's establishment, applying the industrial Internet to cover the needs of the entire industry chain, and achieving a highly automated and flexible layout of production. As the only car company in China that produces and operates two luxury brands at the same time, Chery Jaguar Land Rover can handle 300,000 personalized optional configurations, accurately catering to the individual needs of Jaguar and Land Rover consumers.

Also thanks to the in-depth application of the Industrial Internet, Chery Jaguar Land Rover has realized the traceability of the whole product life cycle, and can realize the interconnection of quality information and continuously improve the quality level through the collaboration of multiple systems such as remote real-time status monitoring and wireless UHF identification system RFID. At the same time, the effective use of virtual manufacturing technology has also greatly improved the delivery quality of products.

Not only that, based on the global trend of "manufacturing" to "intelligent manufacturing" upgrading, Chery Jaguar Land Rover chose to sign a 5G strategic cooperation agreement with China Unicom as early as 2019, starting from network technology research, applied research and communication services and enterprise informatization, etc., to focus on empowering intelligent manufacturing upgrades, entering a new realm with "pinzhi" and continuously expanding "smart +".

Press shop servo press line

Luxury returns to its roots, and quality is always the lifeline of the brand's long-term development

As the first Sino-British joint venture high-end automobile enterprise in China, Chery Jaguar Land Rover does not forget the original intention of creating world-class quality products for Chinese consumers, regardless of the external environment, always adhere to quality and professional after-sales service, and take every step steadily.

Since the beginning of this year, it has won successive J.D. After power China Automotive Product Attractiveness Index Research SM (APEAL) luxury car brand third place, China New Car Quality Research SM (IQS) luxury car fourth place, China Automotive After-sales Service Satisfaction Research SM (CSI) Luxury Brand Group second place, the newly released China Vehicle Reliability Research List once again highlights chery Jaguar Land Rover's quality reputation has been highly recognized by the industry.

In the past ten years of development, the pursuit of "quality" has long been deeply integrated into all aspects of Chery Jaguar Land Rover. With high-quality products and services, Chery Jaguar Land Rover has gained a firm foothold in the luxury car market, gained the favor of many consumers, and has repeatedly been on the honor list of third-party research institutions. Chery Jaguar Land Rover's performance in recent years proves that the market has not lived up to its deep cultivation of quality in the past and will not live up to its deep cultivation of quality in the future.