With the development of the Internet age, there are more and more means to influence people's consumption. Now, when shopping online, you will definitely read the reviews first, go to a restaurant you will first take out your mobile phone to look at the reviews, and go to Universal Studios to find a guide online. Similarly, when buying a car, in addition to going to the Internet to visit the forum and ask the reputation of the people around you, don't forget that there is also a useful artifact.
J.D.Power, one of the most authoritative consumer insight and market data research companies in the United States, launches the "Vehicle Dependability Study "VDS" report derived from real car owner surveys every year, which is not only an important indicator of the reliability of car brands and models, but also an important reference for consumers to buy cars.
Not long ago, J.D.Power also released the latest 2022 VDS vehicle reliability research report, the championship was won by Kia, and the 2nd-5th places were Buick, Hyundai, Genissy, and Toyota. It is not difficult to find that Hyundai Group won three of the top five, and Genises also surpassed Lexus to rank first among luxury brands. Winning the double championship, Hyundai Group can be described as a big victory.
Hyundai Group's well-deserved J.D.Power award
Those familiar with J.D.Power's VDS vehicle reliability study are naturally well aware of its weight. First of all, J.D.Power is a data and market analysis company founded in the United States for more than 50 years, conducting vehicle reliability ranking research for 33 years, and has a high authority and influence in the entire automotive industry.
The VDS Vehicle Reliability Study is one of J.D.Power's most representative reports, which is a reliability survey of nine categories and 184 questions by real car owners for vehicles that are sufficiently three years old. The nine categories are Air Conditioning, Driver Assistance, Driving, Appearance, Function/Control/Display, Vehicle Systems, Interior, Power, Seats, with Driver Assistance being a new category added in 2022.
It can be said that these nine items have completely covered all aspects of a car's possible problems, and more importantly, the source of the data is completely from the nearly 30,000 feedback provided by the real owner from July to November last year, rather than the data obtained from the dealer or manufacturer, so as to most truly reflect the quality problems that the vehicle may have in the past three years from the perspective of the consumer.
After that, based on the results of the survey, each model or brand is scored, and the resulting score means the average number of problems or failures per 100 vehicles, and the lower the score, the higher the ranking, and the following is the ranking table for this year:
Judging from the results, Kia is the most recognized brand in terms of reliability and quality, and Hyundai Group, which has three seats in the top five, has also created an unprecedented record, and the Korean car companies represented by it have comprehensively surpassed the previously ranked Japanese and American local brands, and significantly ahead of the brand average. In addition, the newly added driver assistance score this year also shows that Hyundai Group has a leading technology application in the field of automatic driving.
In fact, in the 2021 VDS survey, Kia has been greatly improved in the ranking of VDS, getting the first place in ordinary brands and the third place in all brands, and Hyundai is also one of the brands with the most obvious progress in 2021, ranking fourth in 2021 and further entering the top three in this year's list. It can be said that Hyundai and Kia are improving their product quality and consumer satisfaction at a speed that is visible to the naked eye.
This list is a powerful illustration of hyundai, Kia and Genisei's product quality, which has won the industry's solid reputation and recognition from the world's highest level of institutions. For us ordinary consumers, it is equivalent to J.D. Power collecting a large number of real user reputation for us, giving us great reference significance, indicating that hyundai and Kia vehicles have low real failure rates, and the so-called "leather is durable". This point back to the domestic market, in fact, has also been reflected.
For example, the Hyundai Tucson, which we are more familiar with, has gained a high reputation for its practicality and cost performance since 2005, the market performance continues to be hot, and the concept of "fluid sculpture" of the second-generation model is also deeply rooted in the hearts of the people. After that, modern models added many intelligent attributes to products in the Internet era, and the suspension central control screen and Baidu intelligent network ecology greatly enhanced their competitiveness. Especially today's fifth-generation Tucson L, it is already a highly intelligent product equipped with advanced ADAS, multiple power forms, and has the hard core strength to fully lead the class.
In addition to the evolving and upgrading features, the good market performance that has lasted for more than a decade also illustrates the performance of vehicle reliability. With the improvement of product layout in recent years, hyundai Kia's brand image has also been further enhanced, and the entry of Geniseis into China has allowed us to see the fresh blood injected by Hyundai Group into the luxury market.
Hyundai Group has opened the model of winning major awards and will continue to focus on electrification in the future
With the previous successful experience, with the development of the entire automotive industry to the new energy field, Hyundai Group has also quickly launched the electric vehicle-specific platform E-GMP (Electric-Global Modular Platform, electrification of the global modular platform). Based on this platform, the three major brands of Hyundai Group have launched the pure electric vehicle Genises GV60, Hyundai IONIQ (Ani Kr) 5, and Kia EV6.
With the technical advantages of meeting product diversification, efficient PE electric drive system, matching 800V architecture, etc., the E-GMP platform has created several electric products for future travel that have quickly gained worldwide recognition, especially the modern IONIQ (AniKr) 5 and Kia EV6 have opened the mode of harvesting various world-class awards through their excellent product strength.
Last year, IONIQ 5 won the "Car of the Year" award from Auto Express, one of the UK's largest car magazines, and the German professional media Auto Bild's "German Car of the Year" award. Kia EV6 won the honor of "Crossover of the Year" of the British authoritative automotive media "TopGear", and won the British authoritative automotive media "What Car? "Car of the Year" and "Electric SUV of the Year" double awards. In the U.S. News & World Report selection, the Hyundai IONIQ (Ani Kr) 5 and kia EV6 both won the 2021/2022 "Best Cars of the Year" title.
In addition to these two pure electric vehicles, Hyundai Group has also won various world-class awards. For example, Hyundai and Kia also won the "Manufacturer of the Year" award at last year's "TopGear" "2021 Top Gear Magazine Award" and won the "Car of the Year" award through the Hyundai i20 N, and the i20 N was also awarded by Auto Express, Car Buyer and Scottish Car of the Year was named the "Best Hot Hatch" for 2021. At the same time, Hyundai Elantra won the "2021 North American Model of the Year", Hyundai Kona won the "Auto Express" "Best Car to Own", and Kia Sorento won the "What Car?" "Big SUV of the Year" title.
We are dazzled by these awards, and more awards represent a higher degree of recognition of Hyundai Group products worldwide. In the past 2021, Hyundai motor sold 3,890,981 units worldwide, an increase of 3.9% compared to 2020, and Kia achieved global sales of 2,777,056 units, an increase of 6.5% compared to 2020. Thanks to an active and effective marketing strategy, popular SUV models, and a further improved lineup of eco-friendly models, Hyundai Group has achieved sales growth in the face of difficulties.
With the application of technology based on the E-GMP platform for electric vehicles and the success of Hyundai IONIQ (Ani Kr) 5 and Kia EV6, Hyundai Group will use this as a starting point to accelerate the transition to electrification and further consolidate Hyundai's leadership position in the global eco-friendly automotive market.
Based on the strategy of optimizing the operations by region, Hyundai and Kia brands have global sales targets of 4,323,000 units and 3,150,000 units in 2022, respectively. Hyundai plans to launch more IONIQ models and The Genissy GV70, while Kia plans to launch the EV6 GT and the new Niro this year, and continue to promote the medium- and long-term strategy "Plan S", expanding to a total of 11 electric models including seven models based on the E-GMP platform by 2026, and achieving an annual sales target of 1.6 million eco-friendly models by 2030.
brief summary
Winning the double champion of the J.D. Power VDS vehicle reliability research report, as well as a series of professional media and institutions from Europe and North America, directly illustrate the improvement and reputation of several brands of Hyundai Group in recent years. Looking at our country, Hyundai, Kia, and Genissys have also shown a strong rise in brand power, and so many awards consumers who have harvested are in the eyes, and the continuous strengthening of sales in the future must be an inevitable result.