In the past, Chinese consumers paid more attention to appearance, space and "three major pieces" when buying a car, and it was easy to ignore the quality. This is understandable, because most people are buying a car for the first time at the time.
But now, with the gradual increase in the proportion of additional purchases, China's auto market has entered a new stage of increasing maturity and rationality of consumers, and an important sign is that everyone pays more and more attention to quality. Especially for consumers who want to start a luxury brand, the word "quality" is an important consideration to distinguish it from ordinary brands.
So at a time when the model variety and industry information are quite rich, is there a simple way to judge the quality of luxury cars? The answer is that there is a very valuable ranking list that deserves the attention of every consumer who has the intention of buying a car, that is, J.D. Power provides a list of China Vehicle Reliability Studies (VDS).
As the most authoritative international market research company, J.D. Power has been widely recognized in the world, including China, and its automotive industry research reports have a high degree of recognition and credibility.
In addition, the ranking not only examines new cars, but also vehicles with a two-year age, so this report can reflect the wide range of quality performance of major brands and models as much as possible, and it also has considerable reference significance for consumers.
In the latest issue of the 2021 J.D. Power China Vehicle Reliability (VDS) research report, the Land Rover brand ranked second in luxury car brand reliability, with the number of problems per 100 vehicles significantly lower than the average luxury car brand; Land Rover Discovery Sport ranked first in the reliability list of the mid-size luxury SUV segment.
In the 2021 J.D. Power China Vehicle Reliability (VDS) research report, Land Rover Discovery Sport topped the reliability list of the mid-size luxury SUV segment
This is the Land Rover brand and its products, following the 2021 China Automotive Product Attractiveness Index Study (APEAL), the 2021 China New Vehicle Quality Research (IQS) and other reports brushed with "presence", once again taking the lead and obtaining the award certification of the industry authority.
It has repeatedly won a blockbuster quality award, first of all, from the source, from Chery Jaguar Land Rover's leading manufacturing process, highly intelligent production and high standard quality control system. As Jaguar Land Rover's first vehicle manufacturing plant outside the UK and a global model factory, Chery Jaguar Land Rover Changshu production base is the key to ensuring product quality.
Chery Jaguar Land Rover Changshu production base
Chery Jaguar Land Rover Changshu production base is equipped with the world's leading stamping, welding, all-aluminum body workshop, painting, assembly workshop, engine factory, R & D center and quality center, with scientific and technological means and advanced technology to practice intelligent manufacturing, escort product quality; Chery Jaguar Land Rover has established a complete and strict company quality system, implemented global unified quality standards, selected the industry's top partners, only for the final arrival of Chinese users in the hands of products with the world's leading high quality guarantee.
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Chery Jaguar Land Rover has also established a complete global supplier designation and management system, trained suppliers on quality standards for suppliers who have passed the assessment, quality control of suppliers to ensure the highest quality requirements, and cross-functional quality control integration to ensure that products meet the highest standards.
In terms of procurement, Chery Jaguar Land Rover strictly follows the global unified parts procurement standards and processes, selects high-quality excellent suppliers at home and abroad to cooperate, and creates and maintains a win-win strategic partnership with suppliers, so as to ensure that the products of the joint venture company have world-class quality and refresh the quality of China's high-end automotive localization parts to a new height.
Chery Jaguar Land Rover full range of models
With the world's first-class product quality, a good customer reputation will be "uninvited". Chery Jaguar Land Rover achieved a year-on-year increase of 9% in 2021, and its star models Range Rover Evoque (including the Range Rover Evoque L) and Jaguar XFL performed well with their super high product sales, with a high growth rate of 24.48% and 28% year-on-year, respectively.
In the century-old history of automobile development, although consumer demand is constantly changing, and various new functions and new designs of automobiles continue to appear, quality and reliability are still the most basic needs. For ordinary consumers, what is "big and complete" in choosing a car, quality is "hard currency". With the joint support of high-quality products and user reputation, Chery Jaguar Land Rover can look forward to the future. As Ma Zhenshan, Executive Vice President of Chery Jaguar Land Rover and Executive Vice President of Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales and Service Organization (IMSS), said, "Every Jaguar and Land Rover on the road are the most effective advertisements".
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