Many may have a hunch that 2022 will be a year of ups and downs.
When China's auto market has long entered the stock state;
When the massive product selection has made Chinese consumers the most shrewd "car family";
When consumers' focus on car purchase shifted from "cost performance" to "quality-price ratio", car buying behavior became more cautious and tended to choose better quality models.
The experience of the term "quality" in the automotive field will be more profound - that is, the quality of the product will directly determine whether the positive brand image of the enterprise can be formed.
Chery Jaguar Land Rover's strict "intelligent manufacturing standards" for all models have achieved excellent product quality
In J.D. Power's 2021 China Vehicle Reliability Study (VDS) rankings, the Land Rover brand ranked second in luxury car brand reliability, with the number of problems per 100 vehicles significantly lower than the average luxury car brand, and Land Rover Discovery Sport ranked first in the reliability list of the mid-size luxury SUV segment. As the most authoritative international market research company, J.D. Power's ranking not only examines new cars, but also the quality problems of vehicles with a vehicle ownership period of 13 to 48 months in the past 6 months. To receive such a heavy quality award is a high recognition by the automotive industry and the market for the quality of Chery Jaguar Land Rover's "hardcore" products.
The word quality is simple, but for the supply chain system is complex, the number of parts is a large number of automotive products, the good "quality off" is not an easy task, as Jaguar Land Rover's first vehicle manufacturing plant outside the United Kingdom and the global model factory - Chery Jaguar Land Rover Changshu production base, is the key to ensuring the quality of Chery Jaguar Land Rover products.
Chery Jaguar Land Rover Changshu production base
Chery Jaguar Land Rover Changshu production base adopts Jaguar Land Rover's global unified system, process flow and standard to produce products, through intensive coordinate measurement, accurate coverage of stamping parts, welding assembly and vehicle assembly process, to further ensure the accuracy of the size; in addition, as a pioneer practitioner of all-aluminum technology in the domestic automotive manufacturing industry, the production base applies mature aluminum alloy car manufacturing technology, riveting automation rate of up to 100%, to ensure the consistency and structural strength of body welding.
All-aluminum body shop automated self-punching riveting robot
In the painting workshop, Chery Jaguar Land Rover uses the world's leading dry painting system, CG800 ultra-high penetration electrophoresis paint and other technologies to effectively save energy and ensure the long-lasting anti-corrosion performance of the body, and has the first dynamic movement and positioning technology of the sliding column in China, which further enhances the fineness and consistency of the coating. Its industry-leading airtightness test standard is enough to ensure that the vehicle wading performance is excellent enough; the assembly workshop that performs the last link of vehicle production has leading intelligent equipment such as automatic sunroof installation robots, door adhesive strip automatic inlay equipment, and automatic chassis assembly table, and intelligent equipment accounts for more than 90%, fully guaranteeing the excellent quality of efficient production and products.
It can be said that "precision, precision" is the core of the spirit of Chery Jaguar Land Rover Changshu production base, and "one millimeter project" is the best interpretation of this spirit of ingenuity, in order to cope with the challenge of "new design, new technology and advanced technology" and achieve the quality goal of world-class appearance, the factory fully practiced chery Jaguar Land Rover's prestigious "one millimeter project" vehicle appearance production concept, in order to meet and exceed industry standards, with door stitching +/-0.5mm began to require assembly accuracy, And it extends to all exterior visible areas of the body. That is to say, each off-line qualified product is to meet the assembly accuracy of +/-0.5mm in all visible areas of the car.
Welding shop Calipri non-contact gap surface difference measurement
In recent years, in the context of Made in China 2025 and Industry 4.0, intelligent manufacturing has become an important direction for the transformation and upgrading of the manufacturing industry, and the automotive industry is no exception. In this regard, Chery Jaguar Land Rover has already made substantial progress and has become an indispensable and important part of product manufacturing standards.
In order to shorten the project duration and improve the output rate, Chery Jaguar Land Rover Changshu production base applies a number of simulation technologies, before the establishment of a production line, the factory can calculate the production beat and verify the production capacity through discrete event simulation technology, in the design stage, and through the robot simulation technology to verify the feasibility of the product, before the installation of the equipment, the application of virtual debugging technology, the simulation evaluation of mechanical and electrical systems, so as to truly achieve the "uncertain prophet".
The new Jaguar XFL is rain-tested at the Quality Center
After the establishment of the production line, intelligent manufacturing will further contribute to the achievement of "Jaguar Land Rover Quality". Before the implementation of welding, painting and other processes, the factory will carry out simulation, in the welding, painting, assembly process and logistics, are the use of advanced UHF radio frequency identification system RFID, to achieve the whole process of production process control and tracking, by uploading tracking data to manage the product production process and quality control, and the industrial Internet has realized the remote production line automatic start and stop and real-time status monitoring, to ensure the quality of products in each manufacturing process. This ensures Chery Jaguar Land Rover's traceability of the entire product life cycle.
"Intelligent manufacturing" ensures the high consistency and accuracy of Chery Jaguar Land Rover product quality, and the strict control of manufacturing standards ensures that Chery Jaguar Land Rover products have world-class product quality. The two-pronged approach has created chery Jaguar Land Rover's excellent products.
Complete system construction to help brand development continue to improve
If product quality is the "hard power" of the brand, then the complete construction of the company's system is the "soft power" that the company wants to continue to improve.
The Land Rover brand was ranked second in the J.D. Power 2021 China Automotive Aftermarket Satisfaction Study (CSI) luxury car segment
In the J.D.POWER 2021 China After-Sales Service Satisfaction Study (CSI), the Land Rover brand topped the luxury car segment with a total score of 776 points and has been awarded this award for three consecutive years. For the whole year of 2021, the sales performance of Chery Jaguar Land Rover's two main models continued to improve, with retail sales of Range Rover Evoque (including Range Rover Evoque L) increasing by 24.48% year-on-year, and Jaguar XFL models, retail sales increasing by 28% year-on-year.
User word-of-mouth affirmation and rising sales data show that Chery Jaguar Land Rover is continuing to deliver its commitment to providing the Chinese market with world-class quality products and services. With years of exploration and development in the Chinese market, on the basis of having a world-class vehicle and engine manufacturing base and vehicle development capabilities, Chery Jaguar Land Rover has established and improved a global advanced management system with manufacturing, quality, research and development, procurement and logistics as the five pillars.
At the quality management system level, Chery Jaguar Land Rover adopts the Global Manufacturing Management System (LQOS) to ensure the quality of production and manufacturing, testing products according to Chinese road conditions, thereby ensuring that the products are more in line with the Chinese market environment and making the vehicle more suitable for the needs of Chinese consumers; the quality center adopts high-precision testing equipment and process control software produced by international first-class production equipment suppliers, using E-CUBE to verify the installation and matching performance between various components, and to detect body interior and exterior parts, electrical, In addition to establishing a complete and strict company quality system and implementing global unified standards, Chery Jaguar Land Rover has also joined hands with the industry's top partners to provide Chinese consumers with the world's leading high-quality products.
CUBE verifies the mounting matching performance and dimensional accuracy of the components
Chery Jaguar Land Rover has established a complete global supplier designation and management system, trained suppliers on quality standards through assessment, quality control of suppliers to ensure the highest quality requirements, and ensured that products meet the highest standards through cross-functional quality control integration. In terms of procurement, Chery Jaguar Land Rover strictly follows the global unified parts procurement standards and processes, selects high-quality excellent suppliers at home and abroad to cooperate, and creates and maintains a win-win strategic partnership with suppliers, so as to ensure that the products of the joint venture company have world-class quality and successfully establish a new height in the quality of China's high-end automotive localization parts.
Aerial photo of Chery Jaguar Land Rover Changshu production base
It is precisely because of Chery Jaguar Land Rover's strong supply management system that in the early stage of the epidemic, it was possible to start a new logistics mode in a timely manner, and for the first time, the Way of Transporting Imported Parts and Components by China-Europe Express was adopted, which effectively ensured the orderly development of production. In addition, the advantages of its global procurement scale, the cost level will be better controlled, so as to better bring domestic consumers pure British blood and global quality products and services.
"Top Employers in China 2022" trophy and certificate
In addition, Chery Jaguar Land Rover adheres to the "people-oriented", focuses on cultivating talent echelons, and builds an excellent talent incubation base for the local automotive industry, with advanced talent concept and mature human resource management system, Chery Jaguar Land Rover has won the "China Top Employer 2022" certification of the global top employer research institute, and the Aon Selection 2021 Best Employee Health Employer and other honors.
summary
Rooted in the development of the Chinese market for nearly a decade, Chery Jaguar Land Rover continues to practice the global core business philosophy of "customer first", takes quality as the main line, and constantly polishes its own products, and it is natural to be recognized by consumers
Facing the future, Chery Jaguar Land Rover is accelerating the implementation of the corporate vision of "building a leading luxury car company and delivering high-end customer experience" with more stringent manufacturing standards, more advanced "intelligent manufacturing standards" and a stronger and more perfect quality system. In 2022, its performance is even more exciting.