Introduction: Few models can withstand the tide of time, spanning half a century and still making people excited.
On April 21, the new generation of Range Rover was officially launched, and the new car was available in four models, all of which were extended wheelbase versions, with official suggested retail prices of 1.468 million yuan, 1.648 million yuan, 2.048 million yuan and 2.498 million yuan, respectively. It is worth mentioning that this is the first time that Range Rover has introduced a seven-seat extended version of the model, and this seven-seat extended version has been used as the entry model of the entire series.
Richard Shore, president of jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing and Service Agency, said, "In terms of price strategy, the price of the new car long wheelbase version is slightly lower than that of the previous generation model, and the launch of the 7-seater can also give Range Rover owners more opportunities to enjoy the journey with their families." For sales expectations, Li Dalong revealed that it is expected that the sales of the new generation of Range Rover long-wheelbase models may account for 15%-20% of the seven-seater model.
As the flagship model of the Land Rover brand and a blockbuster model under the "Reinventing the Future" strategy, the importance of the new generation of Range Rover to the Land Rover brand is self-evident. From the advent of the first generation of Range Rover in 1970 to today's new generation, spanning 50 years of development and five generations of inheritance, Range Rover has developed from a model to a product family and successfully accumulated millions of users.
It is worth mentioning that the new generation of Range Rover is also setting new benchmarks in terms of service, design, technology and performance. For example, not only can you enjoy a series of exclusive services when you purchase a new generation of Range Rover, Land Rover has also made a number of upgrades to the VIP service of the previous Range Rover owner.
In terms of design, the new generation of Range Rover has a low-key and restrained appearance, using a modern minimalist design that runs through the end, and the elegance is born spontaneously; coupled with the short and powerful front overhang, the strong waistline, and the distinctive stern style tail, etc., make the new generation of Range Rover very recognizable.
In terms of interior, the new generation of Range Rover is also well-designed, with a bezel-less curved 13.1-inch display with a floating design embedded in the center of the dashboard; a new 13.7-inch HD LCD instrument cluster complementing the InControl OS 2.0 infotainment system in the car; an adjustable angle 11.4-inch HIGH-definition touch screen mounted on the front seat back, and an integrated 8-inch touch screen inside the rear central armrest, providing advanced and exclusive services for rear occupants.
As a leader in luxury SUVs, the cabin tranquility of the new generation Range Rover goes without saying, while the new car is also equipped with an advanced in-car air purification system to ensure healthy and fresh air. It is worth mentioning that the new generation of Range Rover is based on Land Rover's latest EVA 2.0 electrification architecture, with more than 50 electronic control units in the vehicle supporting software online upgrade technology (SOTA).
Powered, the new generation of Range Rover combines road comfort with all-terrain capabilities. On the road, the standard four-wheel steering system can make the vehicle more robust at high speeds and more flexible at low speeds, which is also the first Land Rover model to adopt an advanced dynamic response system. Off-road conditions, the new generation of Range Rover's intelligent all-terrain feedback adaptation system features 8+1 driving modes for even greater performance.
"Range Rover is crucial to Land Rover, and the design direction and technology application of range Rover have been leading the way for Generation after Generation of Land Rover models." In Li Dalong's view, the new generation of Range Rover has a deeper meaning for Jaguar Land Rover, which is nothing less than a new starting point for the brand.
Land Rover is undoubtedly the benchmark in the luxury SUV market, as of the night of launch, the new generation of Range Rover has received 1500 orders in the Chinese market, and then the Land Rover standard wheelbase model, SV model and plug-in hybrid model will soon enter the Chinese market. In addition, in terms of electrification layout, Land Rover's first pure electric model will be launched in 2024, and by 2026, the Land Rover brand will lay out six pure electric models.
The Chinese market remains the most important market for the Land Rover brand, with Range Rover achieving a 15% year-on-year increase in 2021, and the entry of a new generation of Range Rover will continue to consolidate the performance of the Land Rover brand market.