Jaguar Land Rover recently announced a new open innovation strategy to accelerate next-generation technology and sustainability, supporting its vision of modern luxury.
Open innovation will drive collaboration with start-ups, large-scale enterprises, and external organizations in electrification, connectivity, digital services, smart enterprise, manufacturing, supply chains, and sustainability.
As part of its global strategy, Jaguar Land Rover will partner with Plug and Play to launch its first innovation hub in the UK. In addition, Jaguar Land Rover will sign cooperation agreements with two partners to create ecosystems in Brazil and Latin America, providing opportunities for start-ups to collaborate with Jaguar Land Rover.