The combination of enterprise and public welfare, faith has the magic to penetrate time. At its core, modern public welfare lies in the fact that the economic prosperity created by the market economy is the antidote to fundamentally changing poverty. Therefore, some entrepreneurs with social credibility will regard public welfare as an important development concept of enterprises. For example, Mr. Pan Qing, Global Director of Jaguar Land Rover, President and CEO of Jaguar Land Rover China, under his leadership, Jaguar Land Rover's corporate culture and social responsibility are seamlessly connected, and he has been deeply engaged in public welfare undertakings for many years, providing a good model for many enterprises to participate in social welfare through those real stories that cut into the skin, and also making the humanistic value of Jaguar Land Rover echo in the long river of history.
Focus on humanistic values, adhere to reflect the dream
Mr. Pan Qing once said: "Whether it is 1 thing or 100 things, the number itself is not important, what is important is the depth of what is done." Practicing corporate social responsibility is not difficult, what is really difficult is focus and persistence. ”
Back in 2014, Jaguar Land Rover China and the China Soong Ching Ling Foundation jointly established the "China Soong Ching Ling Foundation Jaguar Land Rover China Youth Dream Fund", as the first public welfare fund in China's automotive field focusing on the growth and health of adolescents and children, Jaguar Land Rover has invested nearly 100 million yuan in the past 8 years, helping more than 600,000 teenagers build dreams and grow.
From initially supporting the reconstruction of schools in remote areas to mobilizing social forces to raise funds to improve the hardware and software facilities of Hope Primary School, we can see jaguar Land Rover becoming more mature on the road to public welfare. The essence of teaching and educating people lies in building a good learning ecology so that young children can develop in an all-round way. Jaguar Land Rover not only provides material protection for these students, but also combines the local reality and unites people from all walks of life to protect the spiritual growth of young children and young people. Entering the inner world of children can help them pursue better self-realization.
Academic pressure is only the tip of the iceberg of the education of young people and children in remote areas, practicing public welfare, Jaguar Land Rover continues to deepen the influence of public welfare, through the "Trinity" training model and the public welfare concept of "teaching people to fish", to send high-quality volunteer teachers and improve the all-round education standards in remote areas, to promote the diversified development of rural education, to help young children establish a self-improvement concept. In turn, students can provide a broader vision of their exploration of themselves and the meaning of life.
Education accompanies parallel, life warms life
As the philosopher Jaspers said, "The essence of education is that one cloud pushes another cloud, and one soul awakens another soul." Mr. Pan Qing has the same profound understanding of the essence of education, and there is a sentence in his circle of friends that "we will tenaciously strive to help children open the window of understanding the world through education" As the students become more open-minded, they will have a deeper identification with the knowledge that changes their destiny.
Specific to action, Jaguar Land Rover is also exploring new public welfare models. The spiritual and social problems faced by children and adolescents in remote areas are the last gully facing education and public welfare at present, and Jaguar Land Rover has obviously built a bridge that can cross it. By bringing together social forces such as employees, car owners, media, and dealers, we will carry out dialogues with people from different social classes, explore more powerful public welfare models, and become public welfare people who act together. Let the public welfare itself have the ability to make itself hematopoietic, and truly realize the sustainable development of education public welfare.
Jaguar Land Rover's corporate social responsibility has been adhering to, and its scale has expanded. We can see that Mr. Pan Qing has a spirit of dedication, his attitude towards enterprise development and public welfare undertakings is very consistent, and he insists on creating more value with value while accurately performing his responsibilities. He has a deeper understanding of education and public welfare undertakings, and knows more about how to bring a trickle-down effect to social welfare undertakings through connection and sharing in the current market economy environment.
The changes have paid off, and the value has reached new heights
Whether it is education public welfare or brand development, we can see that Mr. Pan Qing adheres to the concept of "promoting sustainable value innovation". In 2019, Mr. Pan Qing took over as President of Jaguar Land Rover, promoting reforms and bringing the Jaguar Land Rover brand to life. By optimizing inventory, dealers' operating costs are reduced. Transparent and refined production management has also greatly improved product quality. The marketing system has accurately predicted big data, communicated with customers in depth, and the service quality has won the reputation of users. Sure enough, from 2019, Jaguar Land Rover brand sales began to rise continuously, and by 2021 Jaguar Land Rover annual sales increased by 12% year-on-year, the change strategy has borne fruit.
For Mr. Pan Qing, the road to change is still long, and the short-term results are valuable, and the medium- and long-term strategy cannot be careless. Including product research and development, system consolidation, etc., it is gradually enhancing the brand value of Jaguar Land Rover. This includes full product electrification from 2020 onwards; an improvement in the service experience for consumers' full-use vehicle cycles; and a long-term commitment to social responsibility. We can see that Jaguar Land Rover, under the leadership of Mr. Pan Qing, is transforming step by step and is setting a new and excellent model for the automotive industry.
Conclusion: With the launch of the new generation of Range Rover, Jaguar Land Rover cross-border artists Chen Yujun and Wu Jian'an continue to use actions to try to break boundaries in public welfare undertakings. Looking back at the road traveled by Jaguar Land Rover in the past few years, it is not difficult to find that persistence and focus have always been the core of development that Mr. Pan Qing attaches importance to, and this concept has also opened up a new situation for the future development of Jaguar Land Rover.